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Slide 2 Slide 3 Presented by: Azure Grayot EDC Slide 4 Presented by: Azure Grayot EDC Slide 5 CHOOSING THE RIGHT SHOWS Slide 6 Increase Awareness Slide 7 CHOOSING THE RIGHT SHOWS Showcase Your Services & YOU Slide 8 Enhance Your Image & Branding CHOOSING THE RIGHT SHOWS Slide 9 Introduce the Business Opportunity CHOOSING THE RIGHT SHOWS Slide 10 Womens Expos Business Expos Wedding Shows Wellness-Related Venues Sexuality-Related Shows Craft Shows Fairs Festivals Slide 11 UNDERSTANDING DEMOGRAPHICS Slide 12 Is this show your target audience? Slide 13 What is the attendance expected to be? UNDERSTANDING DEMOGRAPHICS Slide 14 How has the show done in the past? UNDERSTANDING DEMOGRAPHICS Slide 15 What is the household income of attendees? UNDERSTANDING DEMOGRAPHICS Slide 16 COST ANALYSIS Slide 17 Determine your budget for time and money. Slide 18 COST ANALYSIS Successful trade show participation takes time. Slide 19 COST ANALYSIS Find out if you get a copy of all attendees contact info. Slide 20 COST ANALYSIS Will this be worth your time & money? Slide 21 COST ANALYSIS Find out what is included in the cost of the event. Slide 22 COST ANALYSIS Follow-up evaluations are important, too. Slide 23 PRE-SHOW ADVERTISING Slide 24 Be sure the show organizers have an advertising plan. Slide 25 PRE-SHOW ADVERTISING Market your current customers before the show. Slide 26 BOOTH SELECTION Slide 27 Be close to the front entrance. Slide 28 BOOTH SELECTION Select a spot on the right-hand side of the exhibition. Slide 29 BOOTH SELECTION Corner Booths Slide 30 MAXIMIZNG YOUR BOOTH APPEAL Slide 31 MAXIMIZING YOUR BOOTH APPEAL Make your booth memorable in a good way. Slide 32 MAXIMIZING YOUR BOOTH APPEAL Your booth represents you & Passion Parties. Slide 33 MAXIMIZING YOUR BOOTH APPEAL Keep your booth display classy & romantic. Slide 34 MAXIMIZING YOUR BOOTH APPEAL You may have only 5-10 seconds to catch their attention. Slide 35 MAXIMIZING YOUR BOOTH APPEAL Open booths give an open feel. Slide 36 HOW TO SET UP AN AWARD- WINNING BOOTH! Slide 37 Your Backdrop Slide 38 HOW TO SET UP AN AWARD-WINNING BOOTH! Table Covers Slide 39 HOW TO SET UP AN AWARD-WINNING BOOTH! Create interest using risers. Slide 40 HOW TO SET UP AN AWARD-WINNING BOOTH! Keep it simple. Slide 41 HOW TO SET UP AN AWARD-WINNING BOOTH! Make it eye-catching. Slide 42 HOW TO SET UP AN AWARD-WINNING BOOTH! The comfort of carpet Slide 43 HOW TO SET UP AN AWARD-WINNING BOOTH! Electricity Slide 44 SHOW OFF HOW AWESOME YOU ARE Slide 45 Slide 46 WHAT TO WEAR Slide 47 WHAT TO BRING Calendar/Hostess Pack Draw Box & Slips Spin to Win Wheel Catalogs Bowl of Candy Flowers Slide 48 OTHER SUPPLIES Scotch Tape & Duct Tape Pens Scissors Safety Pins Zip Ties Trash Bags Slide 49 OTHER SUPPLIES Paper Chairs Frame Holders/Stands Food/Water/Snacks Risers for Your Display Small Clipboards Slide 50 WHAT TO DO & HOW TO GET THEM IN Slide 51 YOUR MAIN OBJECTIVE: Slide 52 Book parties on the spot! Slide 53 YOUR MAIN OBJECTIVE: Give something away. Slide 54 YOUR MAIN OBJECTIVE: Dont sell products. Slide 55 YOUR MAIN OBJECTIVE: Keep them moving. Slide 56 YOUR MAIN OBJECTIVE: Be prepared & enthusiastic. Slide 57 YOUR MAIN OBJECTIVE: Take a lunch break. Dont eat at your booth. Slide 58 FOLLOW UP Slide 59 FOLLOW-UP TIPS Slide 60 Follow up within 24 hours. Slide 61 FOLLOW-UP TIPS Have a follow-up email ready to go. Slide 62 FOLLOW-UP TIPS Systems for follow-up to success. Slide 63 FOLLOW-UP TIPS Enter people into your contact list. Slide 64 FOLLOW-UP TIPS Post Calls Slide 65 FOLLOW-UP TIPS Text Messages Slide 66 FOLLOW-UP TIPS Gift Certificates Slide 67 FOLLOW-UP TIPS Keep Track Slide 68 GO ROCK YOUR TRADE SHOW! Slide 69 Presented by: Azure Grayot EDC Slide 70