presented by: ahmar abbas, director, blackboard asp services
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Presented by:Ahmar Abbas, Director, Blackboard ASP Services
Managing Mission Critical Applications
Blackboard ASPSM Perspective
April 13, 2005
A word from our lawyers…
• Any statements in this presentation about future expectations, plans and prospects for Blackboard and other statements containing the words "believes," "anticipates," "plans," "expects," "will," and similar expressions, constitute forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors, including the factors discussed in the "Risk Factors" section of our most recent 10-K filed with the SEC. In addition, the forward-looking statements included in this press release represent the Company's views as of April 11, 2005. The Company anticipates that subsequent events and developments will cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to April 11, 2005. Blackboard, in its sole discretion, may delay or cancel the release of any product or functionality described in this presentation.
Agenda
• Requirements of the Networked Learning Environment™
• Five Reasons to Choose Blackboard ASP Services– Reliability– Security– Scalability– Fully Managed Service– Cost Control
• Strategic Role of Blackboard ASP• Summary
The Networked Learning Environment
A true networked learning environment exists when any student or teacher can:
– view instructional content
– collaborate with educators
– evaluate academic performance
– access any learning resources at any time
to achieve their educational objectives.
MISSION CRITICAL
EXPLORATORY
TIME
SUPPORTED STRATEGIC TRANSFORMATIVE:THE NETWORKED
LEARNING ENVIRONMENT
Phase I Phase 2 Phase 3 Phase 4 Phase 5
INS
TIT
UT
ION
AL
GR
OW
TH
The Blackboard® Applications for aNetworked Learning Environment
Blackboard Learning System
Blackboard Learning System
Blackboard Community System™
Blackboard Learning System
Blackboard Community System
Blackboard Content System™
Blackboard Learning System
Blackboard Community System
Blackboard Content System
BlackboardAcademic Suite™
Blackboard Learning System™–
Basic Edition
Why Consider ASP Services?
MISSION CRITICAL
EXPLORATORY
TIME
SUPPORTED STRATEGIC TRANSFORMATIVE:THE NETWORKED
LEARNING ENVIRONMENT
Phase I Phase 2 Phase 3 Phase 4 Phase 5
INS
TIT
UT
ION
AL
GR
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TH
• Blackboard Applications are no longer “optional”
• 24/7/365 Availability & Support is Mandatory
• Allows Institutions to Focus on Teaching and Learning
• Detailed Risk Assessment
Technology Risk Factors
CostControl
SecurityReliability
ScalabilityFully
ManagedService
Reliability: Build Redundancy & Stability
ASP Infrastructure located in Tier-1 Datacenters at the heart of the Internet (MAEast in Virginia)
Multiple ISP connections to three Tier-1 ISPs for redundant access to Internet & aggregate 2.4 Gbps capacity
Multiple, Redundant Routers, Firewalls, Load Balancers, Switches & Servers
4 levels of power backups for 100% power availability
Climate control for optimal network environment
CostControl
SecurityReliability
ScalabilityFully
ManagedService
Reliability - Network Design
Private Zone Public Zone
Blackboard ASP VA1 Facility
Private Zone Public Zone
Blackboard ASP VA2 Facility
Optical Fiber Ring Connection Between Facilities
Scalability: Build an Environment to Support Growth
• Bandwidth and Storage is Never Capped• Additional Bandwidth on Demand
– Available in 1 Mbps increments• Additional Storage on Demand
– 10 GB unit increments for Learning System– 1 TB unit increments for Content System
• Additional Servers Added as Needs Grow• Additional Active Users Support
– Includes incremental bandwidth, storage and hardware
• Software Updates/Upgrades Made EasyCost
Control
SecurityReliability
ScalabilityFully
ManagedService
Scalability: Add Additional Services as Needed
• Staging Environment– Designed for new release/updates simulation in production
environment before migration to production– Production Environment with full SLA guarantee & backup– 20 GB Storage space– 24 x 7 monitoring & management– No root access allowed
• Test & Development Environment– Designed for “test & development”– Full root access given to clients– Not in production environment– 9 GB storage space– No backup guarantee
• SSL & VPN Services Also Available
Scalability: Complex Hosting Service for High Availability Environments
• Developed for clients requiring high availability and performance oriented solutions: Oracle RAC & Mirrored Dedicated Arrays
• Three Components:– High Availability Infrastructure Design and
Deployment– Dedicated Complex Hosting Engineer/Manager– Business Continuity Service
Scalability: Supporting Growth
Scalability: Business Continuity Service Levels
Recovery Time Objective (RTO)
Recovery Point Objective (RPO)
Customization & Configuration
Locally hosted client:
Weekly backup service 24 hours Last backup less than 8 days
Fully backed up(if possible)
Monthly backup service 72 hours Last backup less than 32 days
Rebuild
Incident-based service 120 hours Latest backup received N/A
Blackboard ASP hosted client:
Level 3 Service 6 hours Last backup less than 3 hours
Fully backed up
Level 2 Service 24 hours Last backup less than 12 hours
Fully backed up
Level 1 Service 72 hours Last backup less than 24 hours
Rebuild
Security: Protect Network and Backup Data
• Physical Security: Tier-1 datacenter security including:– limited access to authorized personnel– identification badges– security cameras– 24x7 on-site security
• Network Security: Including – Firewall & Intrusion Detection System – Full-time Security Engineer – Third Party Audit
• Data Security: Multiple levels of database and file backup
CostControl
SecurityReliability
ScalabilityFully
ManagedService
Security: Data Backups
• 1st level backup:using snapshot technology, file systems & database backed up daily
• 2nd level backup:using NetApp filers, 1st level backups are stored online at separate datacenter for 30 days
• 3rd level backup:weekly backups are stored in tape, off-site for 30 days
Fully Managed Service: 24x7 Operations and Support
• One Stop Client Support from experts who design and host the software
• Services backed up by 99.7% Availability Guarantee – credit issued for violations
• 24 x 7 ASP Support– Dedicated Application Support Manager– Single Point of Contact for Blackboard Software and
Hosting – Two Designated Client System Administrators– Phone, Web and Email based Ticketing System– Escalation and Response Time based on Severity– All Upgrade and Patch Applications Provisioned by
Experienced ProfessionalsCost
Control
SecurityReliability
ScalabilityFully
ManagedService
Fully Managed Service: Backed by Team of Experts
ASP Operations Team: Constantly Expanding in Depth and Breadth of Talent and Skill Set
US Europe Asia
Time01234567891011121234567891011
35 Member Strong Dedicated to only Blackboard ASP Clients Includes DBAs, Network Engineering, Storage Engineers, Operating System Specialist, Backup Technology Specialists 25 Different Technology Certifications including:
Linux OSOracle DBA, Tuning, High PerfApplication AccelerationStorage and Backup MgmtF
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Fully Managed Service: Infrastructure Monitoring and Management
• Key Performance Metrics polled every 5 minutes
– cpu = 5-minute load average– disk = % free on local mount
points– nfs = % free on NFS mount
points– msgs = scanning syslog for key
words– memory = real, virtual and
swap– procs = scanning ‘ps’ output– Obak = Oracle backup status– ofiles = Oracle data/index file
sizes– files = other file/directory sizes– svcs = Windows Services
checking– Application Check for
Response Time
Fully Managed Service: Bandwidth Utilization Report
Cost Control: Lower Costs than Self-Hosted
• By hosting their Blackboard systems through Blackboard ASP Services, institutions realize significant savings when compare to hosting the systems on campus.
• Baseline 3 year savings depend on the type of implementation:– Blackboard Learning System – Basic Edition:
$120,600– Blackboard Learning System: $392,200– Blackboard Academic Suite: $439,200
CostControl
SecurityReliability
ScalabilityFully
ManagedService
Cost Control: Lower Costs than Self-Hosted
One-Time Implementation Costs 36,600$ Service Setup Fee 0$ Server hardware 6,000$ Network hardware 12,000$ Backup hardware 6,000$ Database software license 0$ Monitoring system software 5,000$ Backup system software 5,000$ Implementation personnel $ Staff training 1,000$
Annual Management Costs* 58,000$ Annual Subscription Fee 30,000$ IT Management 30,000$ Application Administration -$ System Administration -$ Database Administration 25,000$ Hardware Administration -$ Bandwidth & Network 3,000$
TOTAL COST OF OWNERSHIP (3 YEAR PLAN)$158,600 + (3 x $126,000) = 210,600$ $20,000 + (3 x $42,000) = 90,000$
TOTAL SAVINGS BY CHOOSING BLACKBOARD ASP SOLUTION: 120,600$
Self-Hosted Blackboard ASP
Includes dedicated application & database servers, network infrastructure, backup infrastructure, monitoring software and systems, Tier-1 data center and professional implementation
Includes 24 x 7 customer support and management, dedicated Application Support Manager, team of database administrators & network engineers
3 Year Total Cost of Ownership Analysis: Blackboard Learning System – Basic Edition
*Assumes a Red Hat Linux/Oracle implementation on Dell Hardware*Assumes 20% of time of personnel is used for ongoing management
1,600
Cost Control: Lower Costs than Self-Hosted
One-Time Implementation Costs 160,200$ Service Setup Fee 0$ 20,000 Server hardware 12,000$ Network hardware 47,000$ Backup hardware 12,000$ Database software license 12,000$ Monitoring system software 20,000$ Backup system software 50,000$ Implementation personnel 3,200$ Staff training 4,000$
Annual Management Costs* 126,000$ Annual Subscription Fee 42,000$ IT Management 30,000$ Application Administration 25,000$ System Administration $ 20,000 Database Administration 25,000$ Hardware Administration $ 20,000 Bandwidth & Network 6,000$
TOTAL COST OF OWNERSHIP (3 YEAR PLAN)$160,200 + (3 x $126,000) = 538,200$ $20,000 + (3 x $42,000) = 146,000$
TOTAL SAVINGS BY CHOOSING BLACKBOARD ASP SOLUTION: 392,200$
Self-Hosted Blackboard ASP
Includes dedicated application & database servers, network infrastructure, backup infrastructure, monitoring software and systems, Tier-1 data center and professional implementation
Includes 24 x 7 customer support and management, dedicated Application Support Manager, team of databse administrators & network engineers
3 Year Total Cost of Ownership Analysis: Blackboard Learning System
*Assumes a Red Hat Linux/Oracle implementation on Dell Hardware*Assumes 20% of time of personnel is used for ongoing management
Cost Control: Lower Costs than Self-Hosted
One-Time Implementation Costs 180,200$ Service Setup Fee 0$ 35,000 Server hardware 18,000$ Network hardware 47,000$ Backup hardware 24,000$ Database software license 12,000$ Monitoring system software 20,000$ Backup system software 50,000$ Implementation personnel 3,200$ Staff training 6,000$
Annual Management Costs* 158,000$ Annual Subscription Fee 60,000$ IT Management 37,500$ Application Administration 31,250$ System Administration $ 25,000 Database Administration 31,250$ Hardware Administration $ 25,000 Bandwidth & Network 6,000$
TOTAL COST OF OWNERSHIP (3 YEAR PLAN)$180,200 + (3 x $158,000) = 654,200$ $35,000 + (3 x $60,000) = 215,000$
TOTAL SAVINGS BY CHOOSING BLACKBOARD ASP SOLUTION: 439,200$
*Assumes a Red Hat Linux/Oracle implementation on Dell Hardware*Assumes 25% of time of personnel is used for ongoing management
Self-Hosted Blackboard ASP
Includes dedicated application & database servers, network infrastructure, backup infrastructure, monitoring software and systems, Tier-1 data center and professional implementation
Includes 24 x 7 customer support and management, dedicated Application Support Manager, team of database administrators & network engineers
3 Year Total Cost of Ownership Analysis: Blackboard Academic Suite
Build-out with Max Headroom
RawNumber Max Space Purchased Raw
EOY of Clients Capacity (TB) Space (TB) Space Used (TB)2004 400 76 24 112005 550 76 24 19.252006 700 76 24 27.5
RawNumber Max Space Purchased Raw
EOY of Clients Capacity (TB) Space (TB) Space Used (TB)2004 400 108 36 14.852005 550 108 36 25.98752006 700 108 36 37.125
Number Max Backup PurchasedEOY of Clients Capacity (TB) Capacity (TB) Capacity Used (TB)2004 400 878 44 442005 550 878 44 772006 700 878 44 110
Number Max # Contracted # Racks AvailableEOY of Clients of Racks of Racks for expansion2004 400 67 10 57 2005 550 67 15 52 2006 700 67 20 47
Blackboard Learning & Content System Storage Outlook
Blackboard Learning & Content System Nearline Storage Outlook
Blackboard Learning & Content System Tape Backup Outlook
Blackboard ASP Co-Location Facility Outlook
Summary: Blackboard ASP Core Offerings
Blackboard Learning System - Basic Edition
Description
• Intel Xeon 3.1 GHz
Multiprocessor Application /
Database Server
• 10 GB of Storage
• 256 Kbps of Bandwidth
• Up to 3,000 Users
• 99.7% Availability SLA
Blackboard Academic Suite
Description
• Intel Xeon 3.1 GHz Multiprocessor
Application Server
• Intel Xeon 3.1 GHz Multiprocessor
Database Server
• Oracle Standard Edition
• Advanced Reporting System
• 20 GB of Storage
• 512 Kbps of Bandwidth
• Up to 8,000 Users
• 99.7% Availability SLA
Blackboard Learning System
Description
• 2 Intel Xeon 3.1 GHz
Multiprocessor Application Servers
• Intel Xeon 3.1 GHz Multiprocessor
Database Server
• Oracle Standard Edition
• Advanced Reporting System
• 40 GB of Storage
• 1 Mbps of Bandwidth
• Up to 8,000 Users
• 99.7% Availability SLA
Summary: Blackboard ASP Value Added Services
Staging Environment Hosting System hosted in production datacenter 99.7% Availability Daily Backups
Test and Development Hosting System hosted in non-production datacenter Client has root access to system No SLA
Virtual Private Network VPN configured and managed by Blackboard 128 Bit Encrypted communication between
Institution and the ASP hosted site
SSL SSL key provided Encrypted access to web pages
High Availability Hosting Oracle 9i RAC based Hosting Redundant Database Servers
Business Continuity Service Host locally or ASP but use Blackboard
ASP services for peace of mind Guaranteed Mean Time to Recover
Complex Hosting Technical Management
Dedicated technical management and support for complex clients
On-Demand Storage/BW Additional Storage and BW service
units
Summary: Blackboard ASP Services Fast Facts
• Over 300 Customers from All Market Sectors
• Over 3 Million Users in our Systems – Over 2 Million Enrolled Users
• 500,000+ Courses
• 1000+ Servers
• 11 Terabytes of Storage Capacity & Growing
• 7 Terabytes of Data Transferred Daily
• 72,000,000 + HTTP Requests Served Per Day
• 99.7% or Better Uptime Guarantee
Expanding & Global Customer Base
Blackboard ASP Institutions
MA
VA
CA
TX
DC
NY IL
FL
PA
MD
NC
LA
WA
OH
NJ
UT
MI
WI
AL
MN
CO MO
OK
TN
GA
NH KS IN
MS DE
NE
AR SC AZ ME
ID CT OR AK
AP
EU
Can
LAC
0
5
10
15
20
25
30
35
State / Region
Insti
tuti
on
s
Summary: Blackboard ASP Services Supporting Key Global Blackboard Clients since 1999
•Pearson plc•Houghton Mifflin•Reed Elsevier•LexisNexis•Thomson Learning
•Mitsubishi Corporation•Morgan Stanley•Manulife Financial•American Bankers Association•Marsh, Inc.
•National Defense University•Naval Postgraduate School•USDA Graduate School•Naval War College•FAO Chile
•Voyager Expanded Learning•KC Distance Learning•Spectrum Pacific Learning•Laureate, Inc.•Kaplan
•Embry Riddle Aeronautical University•University of Miami•San Francisco State University•Georgia Virtual Technical Colleges•Lakeland College
•Fairfax County Public School•Columbus Public Schools•Idaho Digital Learning Net•Second Baptist School•Wichita Public Schools
Publishers Higher Education Government
Corporate Commercial K-12