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© 2011 Windermere Services Company.  All rights reserved.

Why Windermere?

Our Company• Established in 1972• 300+ offices and 7,000+ agents in 10

states• Locally owned and operated• Neighborhood knowledge and market

expertise• Serving all areas and property typesBenefit: Full-service firm to ensure a

successful real estate experience

Windermere Standards of Practice • Embodies our commitment to the highest

standard of service to clients• Practical standards for the conduct of

businessBenefit: You can be assured of a premium

level of service, integrity and ethics when buying or selling your home through Windermere

Windermere’s Premier Properties™ Program

The Premier program was created more than a decade ago to address the special needs of our clients in the high-end market.

• We have developed a reputation for our unparalleled expertise

• We are considered a pioneer in marketing strategies

• Windermere’s network of luxury home experts stretches throughout the West, representing a large selection of homes in the upscale market

Benefit: I understand the cultured preferences of homebuyers and sellers in the upscale market. Drawing on the strength of the personal and professional network I have built, I will be able to attract qualified buyers to your home

Extended Family

 A Windermere office just down the

street• 300+ offices in 10 states• 7,000+ agents

Benefit: Our extended family culture encourages in-house referrals

Benefit: You are able to access qualified Windermere agents that come from same region

Benefit: You can stop by any Windermere office to receive support to facilitate your transaction

Commitment to the Community

The Windermere Foundation• Established in 1989 and has raised more

than $22 million• A portion of every sales commission goes

to the Foundation• Provides assistance to non-profit

agencies in areas we serveBenefit: Building a future for homeless and low-income families in our community

Community Service Day• Since 1984, we have dedicated a day of

work to neighborhood improvement projects

• Giving back to communities where we live/work

Benefit: Improving our neighborhoods gives us all a better place to call home

Luxury Portfolio International™

Luxury Portfolio International• Windermere is part of Luxury

Portfolio International , a powerful luxury property marketing program

• Premier listings priced over $1 Million are automatically posted to LuxuryPortfolio.com

• Luxury Portfolio provides access to several national and global marketing resources and publications at significant savings

Benefit: Utilizing the resources of Luxury Portfolio provides true national and international listing exposure for Premier listings.

Timing the Market

 Is there a best time to market your home? • Yes, when you’re ready!• Although Spring does see an up-

tick each year in pending sales, a large supply of new homes often outpaces the number of buyers, which can soften prices

• Let’s discuss current market conditions and your personal goals to help us establish the right time for you

Benefit: Windermere can help you position your home so that it stands out in the market and sells quickly

Listing InputMultiple Listing Service (MLS)

• One of the most important and effective tools to get your home sold

• Accurate, detailed and timely data input is essential

• We will ensure your listing is entered properly, giving you the advantage

Real Estate Websites• Your property will also be listed on

Windermere.com and other sites like Yahoo. And we have access to exclusive tools that can keep your home posted consistently near the top of the list on craigslist.

Benefit: Vital information about your home will be available to the largest pool of buyers

Windermere.comWindermere.com has:• Online collaboration with your Windermere

agent• On average 1.4 million monthly visits• On average 475,000 property listings• Information about every MLS listing

available in your area• Enhanced search capabilities and image

viewer• A “save your favorite” feature• RSS feeds of new listings that match your

search criteria• Open House search• Featured “Showcase” and “Premier” homes

on homepage• Distinctive Windermere Premier Properties

marketing/branding

Benefit: Reach potential buyers and get your home sold quickly with detailed information and photos on Windermere.com

WindermerePremier.comThe Windermere Premier site

features:• An enhanced online presence that

highlights the distinctive features of your Premier listing

• Photo gallery• Community profiles• Detailed property information

Benefit: These features help create a marketing showcase for your property, second only to an in-person tour

Office WebsitesAnother way to get your home sold quickly is through detailed information and pictures on our office website.

Our office website has:•Online collaboration with me when you create a myWindermere account•On average 475,000 property listings•Information about every MLS listing available in your area•Enhanced search capabilities and image viewer•A “save your favorite” feature•RSS feeds of new listings that match your search criteria•Open House search•Our office’s featured “Showcase” homes on homepage•Share tools for email and social media•Discover Your Neighborhood page, for users to search local information

Benefit: Reach potential buyers and get your home sold quickly with detailed information and photos

My Agent WebsitemyWindermere.comWhen you visit my website, the most current

real estate listing information available is within your reach.

• Sign up for your own myWindermere.com account

• Create multiple saved searches and favorite listings

• Receive automatic emails• Collaborate with me directly on the site

My website also offers:• Information about every MLS listing

available in your area• Easy around-the-clock access to my featured

listings• Buying and selling tips• My contact information and professional

profile• The Windermere blog and Windermere

Foundation blog

Benefit: Have your listing featured on my website to help sell your home more quickly, and work with me directly on the site to find the home of your dreams

Controlled Access

We use a state-of-the-art keybox system• Allows access to members in

good standing• Controls access times• Immediately tracks agents as

they show the home

Benefit: Safe, secure and tracked access to your home

Professional Photography

You only get one chance to make a first impression• 95% or more of a seller’s marketing

efforts take place online• Photographs make the difference• We display professional, quality

photography

Benefit: Your home will get more views and be more appealing to buyers

Professional photography vs.

“point & shoot” camera

Marketing, Flyers and SignageSelling your property means the careful orchestration of advertising,

marketing and public relations• Getting buyers to your home and impressing them is our number one goal• We use only the finest high-resolution print quality materials• Over the years, our Premier signage has become synonymous with quality

listings

Special Advertising OpportunitiesExclusive advertising opportunities only available through

Windermere• Windermere Living – Windermere’s flagship publication featuring listings

from around our network. Includes Premier Properties, Residential/Rental and Destinations section. Circulation of at least 16,000 copies distributed via advertisers, Windermere offices and direct mail.

• Pacific Northwest Magazine – Reaches nearly 300,000 households with a yearly income of more than $100,000

• Puget Sound Business Journal – Paid circulation of 17,747 with an estimated readership of 67,000. Special Modern branded pages six times per year.

• Newspapers in major cities across the West

Open Houses

Seeing is believing• 45%* of buyers use open

houses as an information source when looking for a home

• Open houses create a “buzz” in your neighborhood

Benefit: We create traffic to enhance your home’s exposure to real buyers

 *National Association of REALTORS® 2010

Profile of Home Buyers & Sellers

The Importance of Brokers Opens

• Allows immediate exposure to local brokers and their buyers• Provides immediate feedback from local professionals

Benefit: Brokers opens provide real life, accurate exposure to the brokers before they show your home to buyers

Social Networking (Optional: include this slide in your presentation ONLY if you actively use social media sites.)

• I actively participate in social media, and Windermere trains its agents on how to most effectively use these sites to maximize marketing efforts

Benefit: I connect with more buyers, and can increase visibility of your home beyond traditional channels

REALTOR.com

Official Site of the National Association of REALTORS®

• Provides access to nearly 6 million visitors each month

• Features listings from every major Multiple Listing Service in the nation

• It’s the world’s largest single source of homes for sale

Benefit: Exposure on the most trusted real estate site in the country

The Path to Closing

Our job is to guide you through the complex closing process with ease and awareness

• Proven systems and follow-up• Timely updates communicated to you• Extensive coordination between all

closing service providers

Benefit: Timely closing of the sale of your home

Title Review Considerations

Prior to listing your home: • Order a preliminary title report

from a reputable title company• Review the report for:

o Unforeseen liens or judgments

o Boundary disputeso Unresolved title issueso Restrictions, easements,

CC&Rs

Benefit: Discovering issues sooner, rather than later, can save your transaction

Guiding you through the inspection

Home inspections are very important and we’ll need to consider:

• Pre-inspection options• Budgeting 1-2% of sales price

for potential repairs• How not to be offended when

unknown problems are discovered

• Negotiating for fair and appropriate solutions

• Finding reputable contractors

Benefit: Realistic recommendations and solutions from Windermere

Septic & Well Issues

We will discuss whether proper inspections are warranted prior to marketing your home• Your buyer will want to know if your septic and well are fully

operational and free of defects and code violations

Benefit: Having all of this information can save time during sales negotiations

Keeping You Informed

We keep in touch to keep you informed• Weekly updates by phone or

email to communicate our progress

• Bi-weekly written reports to give you an update on the market and agent feedback

• 45 day analysis to re-evaluate where we’ve been and how we proceed

Benefit: Knowing the current market conditions will help you make the right decisions about marketing strategies for your home

Why Me? (Insert your name in place of “Me”)

About me(Insert a description of yourself and the benefits a client would have when hiring you.)

Testimonials(Insert client testimonials here.)