1

Presented by

Syed Afaq Ali

Gohar Ghaffar Khan

Imran Asghar

2

Jeff Jarvis

• http://www.buzzmachine.com/

• Associate professor and director of the interactive journalism program at the City University of New York’s new Graduate School of Journalism.

• Consulting editor and a partner at Daylife, a news startup.

3

Abstract

• Purpose of the text

• Google rules

• If Google ruled the Earth

• Generation Google

4

rules

5

New relationship

• Give the people control, we will use it

• Dell hell

• Your worst customer is your best friend– Engage angry customers to learn & improve

• Your best customer is your partner– Use them as endorsement

6

New architecture

• Blogging – free speech

• Do what you do best and link to the rest

• Join a network

• Be a platform

• Think distributed - embedding

7

New publicness

• If you’re not searchable, you won’t be found - SEO

• Googlejuice as compared to revenue, EBITDA, market share etc

• Frenemy – the way to befriend and to exploit Google

• Your customers are your ad agency– word of mouth

8

New society

• Elegant organization– Mark Zuckerberg – founder Facebook– Helped his class fellows to prepare for art

exams by creating a website where students collaborated

– As a result everyone got better grades

9

New economy

• Small is the new big– Businesses– Political/social movements– Get small; Think big

• Manage abundance, not scarcity

• Join the open-source, gift economy

• The mass market is dead — long live the mass of niches

10

New business reality

• No inventory

• Middlemen are doomed– Talk directly to customers and your suppliers

• Free is a business model– Gather more traffic– New side-tracks for revenue – advertisements

• Decide what business you’re in

11

New attitude

• There is an inverse relationship between control and trust —David Weinberger

• Trust the people

• Listen

12

New ethic

• Make mistakes well– Mistakes can be valuable; perfection is costly

• Life is a beta– Continuous feedback and improvement

• Be honest & transparent

• Don’t be evil– Google revolution

13

New speed

• Answers are instantaneous– Fast is better than slow

• Life is live

• Mobs form in a flash

14

New imperatives

• Beware of the cash cow– Continuous change

• It is better to seek forgiveness than permission

• Simplify, Simplify• Get out of the way —Craig Newmark

15

ruled the earthIf

16

Media

• The Google Times— Distributed, collaborative, searchable

• Googlewood— Small is the new big

• GoogleCollins— Killing the book to save it

17

Advertising

• Eliminate advertising

• Word of mouth

• Advertising will stay– Reaching out to customers

18

Retail

• Google Eats– Data and openness

• Google Shops– A company built on people– Help organize your customers

19

Utilities

• Google Power & Light– Google.org - RE<C (Renewable Energy is

less than Coal)– Patented the idea of wave powered water

cooled server farm

• GT&T– Control in customers’ hands - imagine a cable

company as a platform for what we want to do.

20

Manufacturing

• The Googlemobile– Open source cars– From secrecy to sharing– Get rid of the dealer

• Google Cola

21

Service

• Google Air— A social marketplace of customers: Can an airline become a publisher for its wise crowd?

• Google Real Estate— Information is power Eliminating the middlemen—or making them add real value

22

Money

• Google Capital– Venture capital

• The First Bank of Google– No middlemen– New online currency - Googlebucks

23

Public welfare

• St. Google’s Hospital– The benefits of publicness – Patient’s community

• Google Mutual Insurance– The business of cooperation

24

Public institutions

• Google U– Opening education– Teaching, testing, research and socializing– Separate youth from learning

• The United States of Google– Geeks rule – solution oriented– Facebook was used against FARC in Columbia and

for Obama’s presidential campaign

25

Exceptions

• PR and lawyers— Hopeless

• God and Apple— Beyond Google? Is Apple the great exception or is it Googley?

26

Generation

27

• Friendship— We stay linked forever

• Publicness— Is privacy over?

• Thought— Does the internet make us smarter?

• Politics and government— Is this the transparent administration?

• Talent— This is the creation generation

28

Thank you

29