EDITORIAL PROFILE

IL is the male Magazine of style and in-depth reading.On the newsstands the third Friday of the month attached to Il

Sole24ore, it is the magazine with a great vocation for debate and comparison. The magazine tells the protagonists (not the characters) together with reports and surveys, written by big and young writers.

The great richness of stimuli involves and attracts the reader, prompting him to return to reading several times during the month

and to live it as an unmissable appointment at newsstands. A real Agora with a faithful and involved community.

A graphic that does not prevail over the content but exalts it; a magazine able to interface with a wide audience to deepen

appointments and themes of leisure time: from fashion to art, from technology to travel, from cars to beverages with a friendly but

refined style.

STRENGTHS

CONTINUITYIL is a place where it is pleasant to come back every month. One can feel a bit at home, in its environment and in its reference community,

but where something new always happens

STRUCTUREA well recognizable grid, a harmonious, circular

and well orchestrated browsing, which enhances a varied and diversified offer of

contents

EASY TO READ An amazing, strong and self-confident graphic that enhances the content by interpreting it,

also thanks to the choice of quality images and the creation of authorial services

COMMUNITYThe great richness of stimuli involves and

attracts the reader,pushing him to return to the magazine several

times during the month and to live it as an unmissable appointment at newsstands

THE FEATURES

REDEARSHIP450,000* readers

CIRCULATION160,000* copies(print+digital)

*Sources: PUBLISHER

THE SECTIONS

SPECIALIZZAZIONESERVIZI E INCHIESTE

GLOCAL

AGENDA DEL MESE

MONTHLY AGENDA

PARKING AREA

REPORTAGES AND

SURVEYS

GLOCAL: an overview of the main news from the world (politics, customs, current affairs, green economy).SERVICES AND SURVEYS: investigations and in-depth services. Famous journalists, reportages by great photographers, interviews and original productions.MONTHLY AGENDA: music, cinema, TV series, radio. Unmissable events to have fun, get distracted, to discover, to know.PARKING AREA: The best of design and architecture. The space of well-being. Practical advice for the wardrobe. The pleasures of wine and table.

THE SECTIONS

SPECIALIZZAZIONE

GRPAHIC NOVELS

SELEZIONE

ACCELERATION LANES

COLD CASES APPENDIXCOLD CASES

GRAPHIC NOVELS

ACCELERATION LANES: cars, motorcycles, technology, adventure, sports, travel and all activities related to dynamism, passions, the desire to go out.COLD CASES: a thriller-journey through the great mysteries of the news.GRAPHIC NOVEL: a story premiered on IL.APPENDIX: space for reading, with an exclusive anticipation.

AN EXCLUSIVE TARGET

*Source: AUDIPRESS 2018.3 PRINT and/or REPLICATION – Male readers of Il Sole 24ORE

«The IL reader is a professional who tries, even during the weekends, to deepen his knowledge but also the latest entertainment and self-affirmation opportunities». Cit. Nicoletta Polla Mattiot

23% of IL readers are within the 35-44 age group, and 26% in the 45-54 age group: in general with a high concentration of readers in the most active age groups of the Italian population*

46% of IL readers are entrepreneurs, managers, freelancers,With a diploma (48%) or degree (45%) *

A QUALITATY TARGET

Source TSSP 2018B Target male reader of Il Sole24 Ore- Concentration Indices

Strongly technology-oriented (142), they are also great travelers, both for work reasons (158) and for tourism (138).They invest great resources also in their own home (193), frequently enriching the house with new furniture (172) and accessories (129).

Heavy users of cars, they love to drive (128) and are particularly attentive to the brand (140) and to advertising (162).Attentive to their look invest in cosmetic products (238) and are particularly attentive to the brand (126).They spend a lot on clothing and accessories (169) and wear valuable watches ( 176).

They are very informed savers (180), providing opinions on financial products to be subscribed (218) and they buy and sell financial products online (198).

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COMMUNICATION OPPORTUNITIES

ADV FORMATS

TRADITIONAL ADVERTISING FOR A PLANNING IN MORE FORMATS AND IN CONTEXT POSITIONING

SPECIAL ADV FORMATS

COVER GATEFOLD

REMOVABLE INSERT

“IL FOR“: ADVERTORIAL WRITTEN BY EDITORIAL STAFF

ON MATERIAL SUPPLIED BY THE CLIENT

ANNIVERSARYFORMAT

PRESENTATION OF THE CELEBRATION BOOK

REALIZED BY THE EDITORIAL STAFF OF THE

MAGAZINE

BRANDED CONTENT: THE EDITORIAL STAFF

BECOMES A MEDIA FACTORY FOR THE DEVELOPMENT OF EDITORIAL STORIES

/ SPECIAL INITIATIVES

WORK IN PROGRESS

PREMIUM POSITIONS

Facing cover

Facing cover + third page

DP in Tunnel

Facing back cover

Back cover

Singole Top (facing/colophon,

facing/summary sx,

facing/summary dx).

NUMBER COVER NEWSSTAND

108 January/February 11 January

109 March 22 February

110 April 29 March

111 May 26 April

112 June 31 May

113 July/August 28 June

114 September 30 August

115 October 27 September

116 November 25 October

117 December 29 November

2019 CALENDARS AND ADVERTISING FORMATS

Website features:

96.000 Monthly Page Views

52.128 Monthly Unique Browser

Source: October 2018 Webtrekk.

IL WEBSITE

The award-winning magazine of Il Sole 24 Ore is not only

a monthly magazine but it is also a daily thanks to a site

designed by editorial board and updated daily with

original articles, photos and illustrations.