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Energica Motor Company S.p.A.

Innovation Experience

Experience ● InnovationDisruption ● Training


Energica Motor Company

• Energica Motor Company S.p.A. is the first and only manufacturerof high-performing electric motorcycles

• The soul of Energica Motor Company S.p.A. comes from history andtraditions of their natural born area: innovation combines with thegenuine engineering tradition of Italian Motor Valley. Energica is in factthe first start-up with almost 50 years of history, being a spin-off of theCRP Group, an Italian based high-tech excellence working inFormula1, motorsports and aerospace fields for more than 45 yearscontinuously.

• Energica Motor Company was officially founded in 2014 and today, aftertesting and homologations, Energica motorcycles are on sale worldwide.

• Since January 2016 Energica has been listed on the “AIM Italia” StockExchange Market.

• Energica has been chosen by Dorna as single manufacturer for theFIM Enel MotoE™ World Cup starting in 2019.

Products

ENERGICA EGO the first Italian high-performing electric sportbike.ENERGICA EVA the streetfighter model.ENERGICA EVA ESSEESSE9 the “old-school” electric motorcycle

3

The CRP Group – since 1970

CRP Group

The Group is formed by three specialized companies:

•CRP Meccanica, focused on CNC machining parts;

•CRP Technology, specialized in 3d printing;

•CRP USA, same core as CRP Technology to serve the NA market.

With more than 45 years of experience in the world of Formula One and more than 20 years of experience inAdditive Manufacturing, CRP Group is distinguished by its know-how in specific application fields including but notlimited to: automotive and motorsports, design, aerospace, UAVs, marine, entertainment, defense.


Energica Milestones

Start of the Electric motorcycle project (within

CRP Group)

2010 2011 2013 20142009 2015 2016

• Energica EGO launch • Energica new headquarters

eCRP – the electric racebike wins European Electric Championship

ENERGICA

Bologna

Modena

Parma

Location

First participation at

EICMA

• Establishment of Energica Motor Company Srl

• Worldwide Demo Tour (USA+ EU+ MC)

• Stock Market

2017

• Third model Eva EsseEsse9

• MotoE statement

2018

• Energica Ego Corsa unveling + demo laps

• Record First Half 2018 Sales

2019

• First edition MotoE races

• MyElectric Academy

• Sales network development: Europe + Hong Kong


Jan/Feb April May JuneMarch

CES 2018 –show new Eva EsseEsse9

Swiss Moto

Unveiling of Energica Ego Corsa in Rome

LondonMotorcycleShow

MotorBeursUtrecht

My Electric Deal

First Demo Lap Energica Ego Corsa @ MotoGP in Qatar

EV Mobility Think Tank

Sales: superb 1°. Quarter results

Demo Lap @ MotoGP COTA Energica Ego Corsa with Colin Edwards

Quail Motorcycle Gathering event

Sales agreements in Africa and Texas

Ego World Record - 1,260 km. in 24 hours

Road to Mugello Project

EY Mobility Think Tank (MTT) - KEY NOTE SPEAKER

Nico Rosberg’s Ego delivery

New Sales agreements in Berlin, North Carolina

Energica Day

July/Aug

Pirelli Track Day in Misano

New brand design revealed during the Ego Corsa demo lapin Assen

New Patent in China

New Record with First Place Finish at 10th Annual REFUEL EV Track Event

New EnergicaSport Production Department

New Sales Agreement in Florida/SE U.S.

Eicma 2018: unveiled Ego Sport Black, Energica MY2019 and Samsung Bolid-E Prototype Revealed

U.S. IMS Shows in Long Beach & New York w/U.S. Price Change Announcement

• Eva EsseEsse9 launch into the market

• Energica Ego Corsa unveiled in Rome

• Ego Corsa demo laps at MotoGP races with top racers like Colin Edwards, Max Biaggi

• New commercial agreements in Africa, Europe and three states of the USA

• My Electric Tour with Energica Dealers

• Record First Half 2018 Sales

• Nico Rosberg’s Ego delivery

• Energica Day

• Road to Mugello

• Samsung Bolid-E Prototype

• Eicma Reveal: Ego Sport Black and Energica 2019 Model Line-up

• Ernst & Young Mobility Think Tank –Workshop

• New price structure for U.S. Market announced at Long Beach IMS Show

Sept/Dec

Ego Corsa unveiled in Rome Max Biaggi rides Ego Corsa – and loves it

Energica Milestones 2018

Record First Half 2018 Sales

Ego, the best-selling motorcycle


Jan March April MayFeb

IMS Show in Dallas TX

Energica shines at MotoE Barcelona Summit

New Sales Agreement New York/NE

International “Uncover” Press Event atModena HQ

Oil in the Blood Custom Eva build

MCN London Show & Swiss Moto

Energica - record orders

MotoE: Fire atJerez

Be Ready, See Youon the Track Announcement

New Sales Agreement in Maryland, mid-Atlantic Region

Record First Half 2018 Sales

Preliminary agreement signed with DIP, international

#MyElectricAcademy training courses announced

#MyElectricDealer web launch

New commercial agreement in Central Europe area.

Involvement in Green Tech Festival, Berlin, organized by Nico Rosberg

New Sales Agreement in Portland OR – NW Region

Energica new Sales&MarketingDirector

Agreement with Octo Telematics Group (Omoove)

Shell Oil “Great Travel Hack” Release

June

MotoE: New Ego Corsa bikes delivered for testing at Valencia

Record defended at 11th Annual REFUEL EV Race Event

Iron Butt International Stock EV 24 Hr. Record Set

Oil in the Blood Eva @ Bike Shed UK

#MyElectricAcademy training

MotoE: Inaugural race at Sachsenring

Energica Customer Day at WSBK Laguna Seca

Pirelli Track Day & Press Event at Laguna Seca

Goodwood Festival

My Electric Tour –2019 Edition

• Record 2018 Sales +335% (x 4 vs. 2017)

• New Sales Agreements in three U.S. states

• EgoCorsa “Ride for Life” Charity demo laps at MotoGP race venues

• New “Oil in the Blood” Film and Custom Eva at custom shows in U.S., UK / Bike Shed

• Agreement with Octo Telematics Group

• MotoE Fire at Jerez, but Energica comes back!

• Salesforce CRM Discussions begin

• My Electric Dealer initative launched

• #MyElectric Academy Unveiled

• Brand advocates activities

• MotoE Teams & riders activities

• MotoE partner activities

• My Electric Tour – 2019 Edition

July

Shell Oil “Great Travel Hack” MotoE - Can’t hold us!

Energica Milestones 2019 YTD

August

MotoE: Second race at Red Bull Ring

New dealer in Germany

My Electric Tour –Iceland

Octo Telematics social campaign


• Energica internally controls all the main phases of the Value Chain: From purchase of thecomponents and selection of the suppliers, to design and assembly, R&D and quality testing,distribution and marketing.

• Assembly of components takes place on the production line of the main facility in Modena, in theheart of the Italian Motor Valley, with a capacity to produce 5,000 motorcycles each year.

• The technical know-how and highly competent, passion-driven approach, is visible and tangible onour motorcycles, gives Energica a significant competitive advantage. Energica has performed morethan 150,000 km of tests on the road plus thousands of km on the racetrack.

• Marketing & Communication aims to increase brand awareness through the organization of eventsputting the public in direct contact with the product (via test-rides, Energica Day) and byparticipation in the major international motorcycle shows, which Energica has been attending eversince its birth. The Company is continuing to invest in this field.

Business Model


• 45 Energica Dealers in three continents including 11 in the USA.

• Energica Motor Company Inc., U.S.subsidiary for Energica Motor CompanySpA, Commerical and Service branchin Redwood City, California, andlogistical base and offices in NorthCarolina. Goal is to grow to 25+ U.S.and Canadian dealers by the end of2020.

• Italian Presence: Headquarters andService Center in Modena, one ServiceCenter in Verona, 2 dealers (Milan,Palermo) and many others in thepipeline.

• European Presence: 27 dealers, 2Sales Area Managers, one OperatingBase with showroom in Munich(Germany).

• Main Target Countries currently are USA, Northern Europe, Middle-East.

Asian Expansion: New agreement signed with Hong Kong. By the end of 2019, new stores planned to open in Japan and Singapore.

Energica Sales Network


TORQUE 200 Nm POWER 107 kW MAX SPEED Limited at 240 km/h Fast charge on board: 0-85% < 30 min


Eva 80kWEva 107 kW

Eva 107TORQUE 200 NmPOWER 107 kWMAX SPEED Limited at 200 km/hFast charge on board: 0-85% < 30 min


TORQUE 180 Nm POWER 80 kW MAX SPEED Limited at 200 km/h Fast charge on board: 0-85% < 30 min


FRAMETubular, TIG hand-jigged trellis

high-strength steel frame ensures engine/battery

integrity

DASHBOARD4.3” TFT 16.7M Color Display allows vast flexibility, supporting flow of

information, interactivity

VEHICLE CONTROL UNITPATENTED

Battery, inverter, charger, engine and controls constantly monitored and managed by VCU with

1.1 million total lines of code: completely designed/developed by Energica

PARK ASSISTForward and reverse at < 2 mph, 37 lb. ft. facilitates parking and

low-speed maneuvers

BATTERY PACKPATENTED

Lithium-polymer at 11.7 kW nominal, 13.4 kW max, with an internal cooling system, designed and engineered with more than a dozen

strategically placed sensors, to not only insure optimal performance, but also provide maximum safety.

TIRESPirelli Diablo Rosso III (Ego/Eva) Pirelli Phantom (Eva EsseEsse9)Michelin Power RS (Ego Sport

Black)

BRAKESBrembo dual disc 330mm front,

single disc 240mm rear

RIDE-BY-WIREEnsures perfect riding experience with 4

Engine maps, 4 Regenerative brake settings, 6 Traction control presets – 96 combinations in all – plus Cruise Control

CONNECTIVITYBluetooth 3.0 module up to 100

meters, to mobile device

FAST CHARGEEXCLUSIVE

Only EV2 with Level 2 (3 kW) and Level 3 / DC Charger; charges from

0-85% in 20 minutes

SUSPENSIONMarzocchi 43mm front forks Bitubo Race rear mono shock

Öhlins Sport Suspension (Option)

CARBON FIBERCarbon fiber standard on Ego =

Front fairing, Battery side panels, Front fender, Rear mudguard and

Chain guard, Under seat cover

ABS / eABSPATENTED

Latest generation 9 BOSCH switchable ABS / Energica e-ABS with Rear wheel lift-up mitigation,

Traction control

KEY FEATURESTop Speed Limited: 150 mph Ego / 125 mph Eva & Eva EsseEsse9

Torque: 148 lb. ft. Ego & Eva / 133 lb. ft. Eva EsseEsse9Horsepower: 145 HP Ego & Eva / 109 HP Eva EsseEsse9

0-60 mph in 2.7 seconds T/W Ratio – 4.2 Ego/Eva; 4.7 Eva EsseEsse9

ENGINEEXCLUSIVE

Permanent Magnet AC Oil-Cooled, 3-PhaseStraight-cut gears generate distinctive jet-turbine sound

Oil-cooled motor means no overheating, so top speed and max torque can be fully sustained (unlike air-cooled motors)

WHEELSFront 3.5” x 17”Rear 5.5” x 17”Cast aluminum

OZ aluminum forged or spoke wheels (Option)

SWINGARMCast Aluminum

CHAINRobust (16/44) 525 O-Ring

Chain

HEATED GRIPS3 Settings (Option)

MSRP$22,565 Ego / $21,656 Eva

$20,950 Eva EsseEsse9

Core Technology / IP Selected Supplier

Core Technology


• VCU – Vehicle Control Unit. Energica’s battery, inverter, chargerand ABS are constantly monitored and managed by onetechnological jewel: the VCU, completely designed and developed byEnergica, it implements a multi-map adaptive energy, and a powermanagement algorithm manages the electric motorcycle. Carefullymonitoring and adjusting the motor’s power according to thethrottle thrust 100 times per second while riding. Energica Softwarehas reached 1.1 million of program lines (645,000 program linesjust for the VCU), over 200,000 more than a Space Shuttle.

• Supply Unit. This important technical component contains entirelythe rechargeable batteries, sealing them in-house. Usually thebatteries, contained in this component, warm up: the produced heatdissipates only minimally. Therefore, the batteries contained in thecase are subjected to overheating, which would greatly reduce thelife cycle. Energica battery case has been designed to avoid theoverheating. The case includes the cooling plate made of aluminumand provided with several through-holes that communicate outsideand cross the cooling plate. Energica is the only electric motorcyclemanufacturer to adopt this technology.

• eABS. The latest generation eABS mounted on the Energicamotorcycle is able to limit the maximum regenerative torque in caseof slippery conditions. In particular, the system verifies thepresence of friction conditions and, in the case of slipperyconditions, limits the maximum regenerative torque.

Energica Patents


• Fully Homologated: Energica are the only electric high-performing motorcycles in series production, fully homologatedand approved by authorities in both Europe and the USA.

• Charging System: Energica is one and only electric motorcyclemanufacturer to provide riders with DC Fast Charging Technologybased on CCS Combo (full charge < 30 mins.)

• F1 and Aerospace Background: Energica benefits in countlessand immeasurable ways from the close relationship andconsultation with parent company CRP Group - a leader in theFormula 1 and Aerospace industry.

• R&D: Energica software with 1.1M program lines (645,000program lines for VCU, 200,000 more than the Space Shuttle.)

• Single Manufacturer of the FIM Enel MotoE™ World Cup givesa crucial boost to Energica R&D Team: thousands of kilometersmade on the track with the company testers are now combinedwith the expertise of the most talented and experiencedmotorcyclists on Earth, such as Sete Gibernau, who will givefurther insights into solutions to adopt.

• Energica is the only electric motorcycle company in theworld to have this competitive advantage.

Energica Motorcycles key features


• Energica conforms to the international standards CCS(Combined Charging System).

• Energica is the first and only electric motorcycle capable of fastcharging with CCS standard (Type 1 & 2).

• Thanks to the on-board connector, you can recharge at DC FastCharge stations and AC Chargers.

• When using a DC Fast Charge Station, the motorcycle can chargeat 20 kW up to 80/85% of its State of Charge (SOC) in about 20minutes.

• This guarantees 120 Km of range in less than half an hour.

• When using the AC Charger, the motorcycle can be charged inabout 3.5 hours using the 3 kW OBC (On Board Charger.)

Fast Charge


• Almost 75,000 Charging Points are already installed andoperative in North America, with 200,000 planned injust California alone by 2025.

• More than 6,000 CCS/Combo Charging Points in Europe,180 new stations are being installed, on average, eachmonth.

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Infrastructure: Charging Stations in Eu and US Rockets Upward


Energica: single manufacturer for FIM Enel MotoE™World Cup

The FIM Enel MotoE™ World Cup is a reality, ushering in the beginning of a new era for two-wheeled motorsport:sustainable and environmentally aware competition on electric motorcycles.

Energica is the single manufacturer chosen by Dorna for the FIM Enel MotoE™ World Cup.A tuned version of Energica Ego, Ego Corsa, is used by teams that race the FIM Enel MotoE™ World Cup.

The R&D team was committed on this bike during 2018, working on driveability on the track, and then on trackspecifications. Testing demo program took place during the 2018 MotoGP™ World Championship.


Energica: single manufacturer for FIM Enel MotoE™World Cup

July 7 – Sachsenring, GermanyAugust 11 - Spielberg, AustriaSeptember 15 - Misano, ItalyNovember 17 – Valencia, Spain

Energica made its debut on Sachsenring racetrack duringthe inaugural weekend of MotoE.The series had been stopped due to the Jerez fire butthanks to the hard work of Energica team, all Ego Corsamotorcycles and the material necessary for the World Cupwere restored in less than three months.

MotoE 2019 races:

Italy – Sky – TV8France – Canal+Spain – DAZNGermany – Servus TVSwitzerland – SRF/RTS/RSI

Austria – Servus TVThe Netherlands – EurosportBelgium – Canal + – EurosportUK – BT SportUSA – BeIn Sport

Otherwise watch MotoE race live on MotoGP.com

Broadcasters showing this new electrifying series around the world!


• Brand Visibility Boost: Energica is certainly benefitfrom the worldwide visibility of the FIM Enel MotoE™World Cup. Enthusiasts from all over the world areintrigued by the latest innovative competition, gettingto know Energica’s brand and product.

• Huge Impact: Thanks to the hi-level profile andresources of the MotoGP circuit, Energica is able toreach 400 ml people only on television (MotoGPstreaming, Sky Italia, BeIn Sport, Canal+).

• “Free Marketing”: Thanks to FIM Enel MotoE WorldCup, Energica have more visibility with less marketingexpense, and it is able to allocate more resources toits core activities, such as the development of itsproducts, which will benefit too from the competitiveexperience and its pilots.

FIM Enel MotoE™ World Cup: an international stage


• An international media riding experience on Energica motorcycles from Misano Circuit to San Marino and backduring the MotoE race weekend in Misano.

• The Green Rush project was a brand storytelling opportunity to raise awareness for some of the key partnersof the inaugural MotoE season: Allianz, DHL, Energica – and promote the important contribution each brandmakes to the e-mobility.

• Impact: 5 selected international media, joint communication plan out within September

Activation with MotoE partners: Green Rush project


Samsung Electronics Italia and Energica MotorCompany S.p.A., unveiled Smart Ride, a project thathad as its aim a completely new riding experience.

• Bolid-E Prototype: Conceived by Energica for SmartRide has been designed starting from the electric old-style Eva EsseEsse9, the newly-proclaimed BestElectric Bike of the Year 2018. The result is “Bolid-E”a speed machine which exalts the concept of speed asan emotion: a futuristic bike when Samsung technologyand Energica expertise come together.

• Smart Ride Project: Managed and developed in all itsphases in Italy by Samsung and Energica, aims atmaking possible the interaction – through NFS andBluetooth connectivity – between Samsung GalaxyWatch and the Energica motorcycle, guaranteeing abrand new riding experience. The Energica motorcycleis fitted with intelligent mirrors. Heads-up Displayswith two Samsung Galaxy A series devices areintegrated into mirrors which, thanks to videogenerated by the two cameras – one rear, one front –revolutionalize road safety by analyzing images in real-time to warn the rider of hazards or obstacles ahead.

Energica – Smart Ride project in collaboration with SamsungBolid-E prototype


Energica partnered with Omoove, a company fully owned by Octo Telematics group, the leading globalprovider of telematics solutions and data analysis for the automotive insurance sector.

• Connectivity: all Energica electric motorcycles will be equipped, as standard, with remote connectivity. This newtechnology will extends the full expanse of information already available on Energica motorcycles, thanks to the existingshort range local connectivity that relies on Bluetooth technology.

•The on-board telematic device (ProShare XT) Omoove, natively installed on Energica motorcycles, will allow real-timemonitoring of the performance of the motorcycle through an app. This allows transmission of extensive information onthe status of the bike, and intelligent alerts notifying the rider or owner if there is an interruption of the recharge orunexpected movement of the bike. It also allows immediate location and sharing of riding routes and data.

•Studying, analyzing and reviewing the routes and roads traveled will make riders who are already obsessed withperformance and sustainability even more enthusiastic.

Energica – on the move together with Octo Telematics group


Energica and Dell'Orto SpA, a historic manufacturer ofelectronic fuel injection systems, signed an agreement for thedevelopment and production of a new type of Power Unit forsmall-size (power range 8/11kW) and medium size (powerrange up to 30 kW) electric motorcycles (EV).

• EVs of small and medium sizes markets: expected to grow inthe upcoming years. Now the market has over one million vehicles peryear with a growth, only the first quarter 2019 in Europe, of 79%(ACEM data vs. Q1 2018).

• Goal: offering technologically-advanced solutions to the majormanufacturers operating in the "two-wheeler" market, by combiningEnergica unique know-how in the electric motorization with Dell'Orto'sdesign skills in injection systems, as well as their production andcommercial reach in Europe, China and India.

•The agreement provides with the joint development of an innovativesystem and a 50% revenue sharing model on its production.

•Dell'Orto SpA, with over 85 years of history and a constantlygrowing turnover equal in 2018 of about 100 million Euro,operates in the production of power systems for "two wheeler"manufacturers including and for the main automotive groups.

•Both companies have mutual commitments in the FIM Enel MotoEWorld Cup, the electric motorcycles global competition.

Energica – dedicated “Power Units” with Dell’Orto


Energica coverage

Thanks to the great work done so far, Energica has been featured in the main International media and broadcasters.

Livia Cevolini – CEO Energica, included in the Forbes 100 Female Leaders

https://intheboardroom.it/wp-content/uploads/2019/06/20190627_forbes-italia-pag1-2.pdf


• Energica focuses on clients with low price sensitivity and high standards.

• Exclusivity is a crucial factor for Energica customers, as well as for the Company’s brand identity.

Consumer Target

Geographic Target

Energica targets an international market, with these currently prioritized:

•USA•Northern Europe (Germany, Switzerland, Netherlands, Norway, Denmark)•Middle East

Consumer Targeting


•As of today, the actual main competitors are a group of small electric motorcycle producers.

• As the graphic shows, Energica is the only electric motorcycle manufacturer offering a Premium product to the market.

• The big players sharing Energica’s EV2 segment, such as BMW, Ducati, KTM and Harley-Davidson, are currently at a prototype stage or offer only a single niche product.

• Energica therefore has a considerable first-mover advantage.

Whenever Energica will have to face a real competitive environment, will be able to count on years of know-how advantage, compared to other players.

Competitors


• Global Consumption: High-Performance Electric Motorcycle market increases from 477,383units in 2013 to 527,917 units in 2017, at a CAGR of more than 2.55%.

• Street Market: Globally, the High-Performance Electric Motorcycle segment is mainly driven bygrowing demand in the street market. This accounts for nearly 76.96% of total downstreamconsumption of global Hi-Performance Electric motorcycles.

• A BOOMING MARKET: Global High-Performance Electric Motorcycle market size will reach$1.54 million USD by 2025 from $1.08 million USD in 2019, at a CAGR of 4.5% duringthe forecast period. 2019 has been considered the base year for the E-Revolution.

Global High-Performance Electric Motorcycle Market


Global EV Market

• In the absence of worthwhile EV2 data it’sappropriate to look back at the automotiveworld. EV are just 0.3% of U.S. cars, with 764Kin operation.

• Tesla Model 3 Is #1 Top Selling AmericanCar In USA in September 2018. Next Americaautomaker is #8 with ford Fusion. (Source:https://cleantechnica.com/2018/10/08/tesla-model-3-is-1-top-selling)

• Bloomberg states that “Stocks of automakers inChina, France, Germany, India, Japan, SouthKorea and the U.S. are down as much as36 percent. … Only one of the world’s 10most valuable car companies is settingsales records and outperforming the equitymarket. That would be Tesla Inc., proving thatthe zero-emission future works.(Source:https://cleantechnica.com/2018/12/29/tesla-auto-)

• Despite current obstacles, the growth of EV to atleast a third of consumer vehicles is widelypredicted, even in the United States.

EV’s registered per 1,000 people – Europe vs. U.S. and California 2016.

CALIFORNIA leads the way.

*Source Jeff Cobb - HybridCars.com

• In 2018, 8% of California car sales were EV.

*Source Bloomberg New Energy Finance Report 2017

Annual Global EV Sales by Market

https://cleantechnica.com/2018/10/08/tesla-model-3-is-1-top-selling

https://cleantechnica.com/2018/12/29/tesla-auto-


The Experts Say That the Future is Electric

• The adoption of EV will accelerate as technical and infrastructure issues are resolved, and as governmentincentives and mandates intensify.

• So Electric is inevitable – but to satisfy the need of motorcyclists for performance and excitement a new product isneeded.

Penetration of EV New Car Sales by Market – Short-Term and Long-Term

*Source Bloomberg New Energy Finance Report 2017


The Rogers Diffusion of Innovation • Developed by E.M. Rogers in 1962, the Rogers Diffusion of Innovation Scale is one of the oldest social science theories. It originated in communication to explain how, over time, an idea or product gains momentum and diffuses (or spreads) through a specific population or social system.

• Based on the growth in the past three years for EV4 sales, the tipping point for explosive expansion and broad consumer acceptance is only three or four years away.

Momentum: The Future is Electric


Strategic Scheme

R&D: Energica will continue the activity of research and development to keep improving theperformance of its motorcycles on both racing and commercial models. New technologies are atstake to offer a better product to the market.

Production: especially with the major visibility and notoriety of the brand thanks to the MotoEWorld Cup, demand is expected to rise considerably, new assembly lines are planned to beinstalled inside the Modena factory. The return in terms of WIP will be extraordinary comparedto the required investment (since the production line doesn’t involve heavy machinery, the set upof new lines is not capital intense). Full production capacity of 5.000 units per year is going tobe reached by 2023.

Sales: New dealers and partnerships are waiting to be formalized, thus Energica will soonpenetrate new Areas around the world, including Japan, Singapore, China, Australia andRussia in the next 2 years, bringing sales up at a CAGR of +75%;

Marketing: Energica will keep on investing also in the marketing field to support sales andcontinue increasing brand awareness, the MotoE World Cup is also a strategic channel toimprove effectiveness and reduce costs.


• FIM Enel MotoE™ World Cup: This newest motorcycle race series is the main marketing driver thatwill support the sales and development of the brand, where the Company will be the singlemanufacturer for the next three seasons.

• International Trade Shows: In the next several years, Energica will be present at the mainMotorcycle Trade Shows around the world (Swiss Moto, MCN London, Eicma in Europe and theIMS Show Circuit in the U.S.) New international motorcycle shows will be added to the marketingplan in new markets where the Company opens dealerships: Japan, Singapore, China and Australia.

• Sponsorships: Energica’s commitment in promotiong its Brand and products will concern not onlyinternational fairs but also focused events in collaboration with both technical and institutional partnersand sponsors, for example:

o Energica Day: Marketing event open to the public entirely centered around Energica’s Brand and products with test rides offered;

o Green Rush: Test ride activity on Energica motorcycles with famous riders organized in conjunction with most renowned racing events on the international scene (MotoE/MotoGP/WSBK/FormulaE).

o Electric Riding Academy: Organized by Energica with its own teams of experts.

Marketing Plan


Analyst Coverage

• For further insight on the financials and the Company profile, please visit our

website: https://www.energicamotor.com/it/

• Fidentiis Equities Analyst Coverage available on Energica Investors Relations

section

https://www.energicamotor.com/it/

http://www.energicamotor.com/it/investors-relations/analyst-coverage/

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