presentazione standard di powerpoint · 1. turn-around of non performing tenants 2. development of...
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1 BRUXELLES, ROYAL MUSEUM OF FINE ARTS, 24/09/2019
PROPERTY LOCATION: ITALY, NAPLES, VIA SAN BIAGIO DEI LIBRAI 39
PALAZZO MARIGLIANO (NAPLES, ITALY)
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THE PROPERTY AND THE «GUARDIAN»
Palazzo Marigliano
• Built in 1512 by Giovanni Francesco Mormando • Total gross surface approx. 7.500 sqm. with mix uses • Location: Naples historic center
Paolo Marigliano Caracciolo
• Property under management since 2016 • CV: Management Consulting and Alternative Investments • Accademics: Msc in Business Strategy
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HOW TO PROTECT AND TRANSFER OUR HERITAGE OVER TIME
“everything needs to change, so everything can stay the same”*
Giuseppe Tomasi di Lampedusa (1896 – 1957)
d
*: quote from «Il Gattopopardo»
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BUSINESS STRATEGY DEFINITION
Max
Legally Permissible
Physically Possible
Financially Feasible
Highest and Best Use
• Listed properties, urbanistic and business laws
• Architectural boundaries and fire safety regulations
• Total cost of investment and potential net return
• Feasable uses which maximize investment return
Palazzo Marigliano Strategy
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MAIN CHALLENGES AND SOLUTIONS FOUND
Generational Conflict
Big dreams and small pockets
Limited Operational Capabilites
• Set-up of a property management vehicle with clear governance
• Develop a sustainable business plan and access to financing
• Create an effective team of advisors / hire manager(s) and learn how to delegate
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FROM NON PERFORMING RESIDENTAIL TO HOSPITALITY
Activity performed so far: 1. Turn-around of non performing tenants 2. Development of single Holiday Houses
and Bed & Breakfast Next Steps: 4. Creation of a Brand Identity 5. Expiry of current lease or anticipation
with Key Money 6. Change of use in Hotel and unification of
all the activities
Currently 54 beds under management over 140 potential to develop
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FROM VACANT OFFICE TO EVENTS AND MOVIE SETTING
Hall of Arms at Piano Nobile (vacant)
Casa Lavazza 9 months event
Sense 8 Terrace for aperitifs
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FROM PARKING AND WAREHOUSES TO «RETAIL COURT» AND EVENTS
Old fashion parking
Retail Court Weddings
Antique bookbindery Design store
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W.I.P.: FROM EX-NEWS PAPER FACTORY* TO MULTIMEDIAL MUSEUM
Museum Welcome to Naples
*: historic headquarters of «Il Giornale» where Benedetto Croce used to write
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PALACIO PORTOCARRERO
& IT’S GARDENS
EL ALCÁZAR DE
PALMA DEL RÍO
L A A V E N T U R A D E
S A L V A R p a t r i m o n i o
Un gran empeño
HOW IT LOOKED ON 1988
ONE OF THE INTERIORS BACK THEN
And countless others
BEFORE AFTER
BEFORE …
& AFTER
THE ALCAZAR IN ITS TOWN
Valores y gestión desde la creatividad
Experiencias más que eventos
WEDDING CELEBRATIONS
BUSINESS EVENTS
THE PALACE AND ITS ORIGINS
2000 YEARS OF HISTORY
Notable historical figures
• VISITS • EVENTOS EMPRESARIALES • CELEBRACIONES
Kingdom of heaven
photoshoots
THANK YOU FOR YOUR ATTENTION
[email protected] WWW.PALACIOPORTOCARRERO.COM
Para dossier, disponibilidad, información o reservas +34 670 882 008