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C O M P A N Y P R O F I L E
VERI SARTI
❖OUR HISTORY
❖MISSION
❖BUSINESS
❖STRENGHTS
❖PRODUCTS
OUR HISTORY
2007-2008
Veri Sarti is the brainchild ofWilliam Parmesani, as a door todoor service to individualsinterested in buying tailor-madeclothing.
The clothes are initially madeby Lubiam (semi-intelati) andlater by Sartena, whichproduces completely intelatedgarments.
2009
Continue the door to door workand the proposal is expandedby inserting new tailor-madeitems that complete the offer:jeans, polo shirts, shirts, ties.Made-to-measure jeansimmediately receive goodfeedback.
Made in Italy
2010-2011Veri Sarti launches a new model of business called “Light Shop”, a
project that is one of its kind and consists in affiliating new
entrepreneurs, enabling them to open a store/workshop where they
offer to their customers only tailor-made clothes (suits, shirts, jeans,
shoes, polo shirts, leather garments), with the advantage of having
zero stock costs.
The production is entrusted to Italian workshops that believe in the
project and a manual on the tailor-made service is provided, in
addition to a constant training.
Overall, by the end of 2011, Veri Sarti has acquired 12 partners, all
with private labels.
Worldwide presence
2012
Veri Sarti opens its own point
of sale in Crema (CR), reducing
the sale door-to-door and
increasing the service to the
public.
2012 is also the worldwideexpansion year.
Begins a collaboration with a
major American sock designer
that sells in the US products
made in Italy and is looking for a
small company that can follow
on its behalf the creation of the
collections. He finds in Veri Sarti
the perfect partner.
The international turnaround
2013This is the decisive year for our
international breakthrough on
the Russian market, with trips to
Russia every second month to
sell made-to-measure garments
and start the first small
productions for our American
client.
The point of sale in Crema growsand increases its younger
customers who begin to buy
tailor-made clothes.
The production for the
American client is a winner,
with a +300% turnover. Hence,
the decision to move the
activity to a new space bettersuited for international
productions and customer
support.
Veri Sarti takes part in two
editions of Pitti Immagine Uomo
in Florence as an exhibitor.
2014
Styled in Italy, made in Russia
2015
At the end of 2014, we start a new collaboration with a Russian
company that makes sneakers, hiking shoes and military boots for his
domestic market, which results in the first collection of Gorky Boots,
designed by Veri Sarti.
The American client continues its collaboration with Veri Sarti.
Opening of a concept store in Santa Margherita Ligure that sells Veri
Sarti ready-to-wear clothing and Marinette Saint Tropez house
accessories.
Stylistic consultancy
2016
Veri Sarti continues its
collaboration with the shoe
manufacturer, providing
advice, looking for materials,
and designing Italian style shoe
collections for the medium-high
segment of the market to be
sold in Russia and Europe.
Opening of a temporary
flagship store for the brand
Gorky Boots in Corso Matteotti,
Milan: it is a success.
Veri Sarti starts a collaboration
with Scabal for the design of
made-to-measure, semi-formal
outwear to be distributed by
their points of sale.
Uno Socks project born
2017
The American market picks up.
Veri Sarti confirms its collaboration with the Russian customers for the
making of new shoe models.
Veri Sarti starts a consultancy with an important brand agency in
Bergamo for the study and production of socks and stockings withthe brand Uno Socks.
First production for the Belgian client Scabal.
MISSION
We have the ability to reinterpret
the classic tailoring in a modern
and technologically advanced
way.
We want to satisfy the request of
a demanding clientele, who loves
to dress in an elegant and
tailored way, but with a less
formal and more "streetstyle" style.
Our philosophy is based on
customer care and satisfaction,
quality of materials, modernity
and innovation of the production
process.
BUSINESS SYSTEM
Creation of sample garments for display, which direct the customer in thechoice of tailored garment.
Timing of custom-made garments: from 10 to 45 days depending on thegarment to be made.
Inventory stocks reduced to the minimum and low risk of unsold.
Reassortment of items in the Uno Socks & Co. line in real time whilestocks last.
Distribution of the Uno Socks & Co. brand through a sales networkthroughout Italy.
Constant updating of the online shop.
STRENGHTS
Italian product and design
Internal design of garments
Made in Italy production
Constant research on the most performing fabrics
Attention to detail and precision
Customer care
PRODUCTS
Made to measure menswear
Ceremony and formal wear
Man accessories
Woman accessories (Uno Socks brand)
WORLDWIDERELATIONS
Is property of
AD PERSONAM DI WILLIAM PARMESANI & C. SAS
VERI SARTI
Headquarter
VIA QUARTIERE 4
26012 CASTELLEONE (CR)
Operational headquarter
VIA ALEMANIO FINO 20
26013 CREMA (CR)
Tel. (+39) 0373 85575
www.verisarti.com