presentazione google analytics

12
Introduction, case studies & API

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my paper for the third meeting Palermo GTUG (Google Tecnology User Group) on the use and opportunities offered by Google Analytics

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Page 1: Presentazione Google Analytics

Introduction, case studies & API

Page 2: Presentazione Google Analytics

What is? :brief history

• Born from “Urchin” , acquired in 2005 by Google• Available for users since August 2006• Major upgrades in 2008/2009

• A google Account• A website!• Access to your website code

History

What do you need

Page 3: Presentazione Google Analytics

Why?:advantages

• Free• Easy to use• Easy to implement• Sufficient possibilities for most

companies• E-commerce support• customizable

Page 4: Presentazione Google Analytics

Why not? disadvantages

• url and title based results• No data history• …privacy• Javascript and cookies• Only visitors, no crawlers or bots

Page 5: Presentazione Google Analytics

Setup GA? Best practices

• Have a Gmail account• Create a Google Analytics (GA)

account• Add your site• Add your members

Page 6: Presentazione Google Analytics

Improve your website: embedding

simple and fast! Just set your web application in the JavaScript API to access all functions, data, and then manipulate the data to show the best possible

JS: new google.visualization.PieChart(document.getElementById('sourceChartDiv') );

easy

sample: get a Pie

Page 7: Presentazione Google Analytics

Same case studiesfrom my own briefcase

Page 8: Presentazione Google Analytics

A new project: first report

Our new web analytics project starts with few information, you need just a week to have the first complete report.we can watch the total number of visitors, the number of unique visitors, their origin and discover the keywords that lead to the site…and much more

Page 9: Presentazione Google Analytics

Improve your website: use report

improve our site: Analyzing the overlay content and their performance; using simple steps we can know what content is most appreciated by our guests and which ones need to be revisited

Page 10: Presentazione Google Analytics

An old project: complex report

Let us now take data from a web portal with 4 years of life, an e-commerce and search engine web 2.0 integrated.

Besides the usual statistics show, we monitored the site search, content and trend of e-commerce products

Page 11: Presentazione Google Analytics

Follow the improvement: e-commerce

E-commerce report

One of the most important pages of our web portal is the E-commerce report. With this and thanks to the developers for the implementation of the e.commerce tracking code, we can know data about the products and the guests that became buyers.

Through the filter by category, we know which brand has sold more than others and which products are preferred by users for each brand

Page 12: Presentazione Google Analytics

Thanks for your attention

For further information contact us at:

email: [email protected]: http://www.fltlab.netmobile: +39 3286156660