presentations that sell (тренинг КМБ)
TRANSCRIPT
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PUBLICIS school
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PRESENTATIONSchapter I
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GREAT PRESENTATIONsare LIKE GREAT FOOD:they’re a sum ofgreat ingredients
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1. content2. LAYOUT3. drama
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1. content
A PROPOSAL or An idea
with A PURPOSE
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2. LAYOUT
A combinationOF FONTS
AND IMAGES
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IN EVERY PRESENTATION WE MAKE WE SHOULD
SEEK FOR:
ELEGANCE
FOCUS
SIMPLICITY
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KEEP THEWORD COUNT DOWN
Use fewer words and as a maximumuse no more than 40 words per slide.
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USE ONE CONCEPTPER SLIDE
If you have three points to make, don't cram them all on a single slide – use three separate slides.
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PICTURES ARE GREAT –USE THEM WISELY
Large pictures look impressive.
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Фисташки были известны ещё в доисторические времена и
тогда же начали культивироваться.
Сейчас фисташковые деревья выращивают в Иране,
Греции, Испании, Италии, США, в Турции и других
странах Средиземноморья, в Азии и Австралии, а также в
Северо-Западной Африке. Фисташковые деревья растут
также на Кавказе и в Крыму. Сегодня примерно половину
мирового количества фисташек на рынок поставляет
Турция.
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don't be afraid to
go over the edges
of the slide
don’t write all the words on the slide - use it to illustrate what you say
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SHOW THE PRODUCTAS “SEXY” AS POSSIBLE
Check out the following examples to decide on your own which one would sell the product better.
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Dual-core processor up to 3.6GHzHard drive up to 2TB
256GB solid-state driveMagic Trackpad
Apple Battery Charger
Witness the power!
Now it’s faster, more reliableand packs a punch of power.
With state of the art integrated software you can easily create
documents and videos of your own without paying to other
professionals!
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ASK A DESIGNER
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GOOGLE IMAGE SEARCHimages larger than 2 MP
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FLAT AND COOL
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MAKE IT AS VISUALAS POSSIBLE
Our presentations are not intended to be shown in annually financial report meetings – they have
to impress visually.
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“Design is not just what it looks like and feels like. Design is how it works”
Steve Jobs
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Design is not just what it looks like and feels like.
Design is how it works.
Steve Jobs
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BE CONSISTENT IN DESIGN, TYPE AND ANIMATION
As well as in any other creative area – consistencyis one of the key elements
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ALTERNATE LAYOUT WHILE STAYING CONSISTENT
As well as in any other creative area – consistencyis one of the key elements.
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USE LARGE TYPE WHEN APPROPRIATE. THIS WAKES THE VIEWER UP AND
HELPS DRAW ATTENTION TO THE POINT YOU’RE TRYING TO MAKE.
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SUDDEN CHANGEOF BACKGROUND COLOR CAN INDICATE STARTOF ANOTHER CHAPTER
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TAKE CARE OF THE ORPHANS
Make sure there are no short words hanging here and there - use Shift + Enter to get rid of them or just combine several sentences into paragraphs.
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Large lowercase Gill Sanslooks unattractive. Doesn’t it?
Use another, more elegant but a similar font. Make sure youchoose a Sans Serif (Avenir).
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Large lowercase Gill Sanslooks unattractive. Doesn’t it?
Use another, more elegant but a similar font. Make sure youchoose a Sans Serif (Avenir).
Keep an eyeon orphanslike these. They suck!
ait?
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3. drama
the wayyou ‘direct’
your presentation
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don’t justpresent,
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INSPIREAND SELL!
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PROBLEM - solution
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PROBLEM - promise - proof
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FOLLOW ME
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limon.md ID design CASE
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5X YES!
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if you’re having a panic attackbecause ofstage fright...
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den’t be afraidto use videos
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WORKSHOP TIME!
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