presentations and publications that engage, inform and convince
TRANSCRIPT
Engage. Inform. Convince. Tear off and save.
Copywriter-Graphic Designerexperienced in producing branded
publications, marketing collateral, sales
presentations, web projects, project proposals,
trade show exhibits, ads and marketing
promotions. Accomplished:
• Design Makeovers of publications for
verifiable increases in circulation
• Branding of marketing collateral and
publications for top visitor destination
• Produced Four Proposals resulting in
$3.75 billion in military construction contracts
• Write and Produce e-Newsletter on artists
and events every month
Making publications beautiful, easily
understandable, and remembered.
Infographics Explain It Better
Infographics distill complex
information into pictures that are
easy to understand and remember.
• Ocean of Possibilities Map
plots life goals for which a wealth
manager can help plan.
• Hard Hat creates a friendly
theme for a construction
management contract proposal
• Performance Based Fees
gauge shows compensation to
stock advisors follows the
performance of investments,
implying that investments in
these funds have less risk of loss
because advisors will lose
compensation if investors lose.
• Resort Self-Tour Map identifies
the best locations for a wedding
ceremony and reception. Each
numbered bullet is keyed to a
photo of the location.
Presentations That Really Sell!
“Thank you for your hard
work on this presentation.
We love what you’ve
done!”— Sr. Market Advisor,
Sempra Energy
Some Necessary Promotional Tools
“In addition to the design skills
[Jim] brings to projects on
which he works, he is an active
participant in the creative
process and keeps things
moving. I would work with Jim
again in a hearbeat.”
— Stuart Rockett, Copywriter
Case Study: UCO Reporter Newspaper (West Palm Beach, FL)
UCO Reporter is the official monthly newspaper
for a retirement community, and its staff is
mostly volunteer. The challenge lies in working
with new volunteers every month who don’t
know what to do, and therefore deadlines for
content may not be met and content may not be
correct as provided.
• Proposed and implemented new design
standards in Jan. 2013 when taking over
• Produced a Style Guide document for staff
• Successfully met every press deadline and
provided a professional look to the newspaper
each issue
• Improved quality has resulted in increased
readership, advertising volume and income,
say the publishers!
• Size of paper is at 64 pages+ in summer
months when half of the 17,000 residents are
gone
• Hired a professional ad manager to ensure
ads are accounted for and billed appropriately
Case Study: Southwest Spotlight Newspapers (Naples, FL)
Took over layout and production of the newsprint
interior of the quality gloss-wrapped newspaper
serving Bonita Springs, FL in November 2012.
Successes:
• Improved quality and consistency
with paragraph and character styles throughout
• Reduced the number of proofs required
to about half by reducing errors and delivering
very complete proofs, says the publisher
• Launched and produced a second
newspaper for Estero in Oct. 2013
• Took over production of outside
gloss wrap in Mar. 2015. Resized live print
area of all pages to correct bindery problems
that had gone unaddressed.
• Took over production of all in-house ads,
providing one-stop shopping for publisher
• A third publication for Naples, FL
launches in Oct. 2015.
Case Study: Web/Social Media Dance Event Promotion
“James Hance has consistently provided beautiful graphics and the most organized and
efficient [Cajun and zydeco music website] here in Southern California. The quality and
consistency of James’ work has always impressed me. He single-handedly took on the task
of developing a [Cajun and zydeco music] website in Florida and has done a wonderful job.
Its creation has led to increased accessibility and visibility [for] the genre, to the delight of
all who love the music and dance…. I strongly recommend Mr. Hance. He’s experienced,
intelligent and sensitive to the needs of his clients and the communities he serves.”
— Karen Redding, Owner, Printing Company
Case Study: Web/Social Media Dance Event Promotion
“Thank you, Jim, for the great job you did on the PowerPoint presentation. We won the $50 million
contract. Another award-winning presentation! We couldn’t have done it without you.”
— Jeff Clark, Project Resources, Inc.
Typical Project Timeline
Harness the power of ‘WOW!’in your next publication, promotion,
presentation, graphic or marketing
communication project. Call Jim Hance
at 813-465-8165.
• Publications, websites, proposals and
presentations with 24 pages of content
will typically have a 7-day production
cycle. If content needs to be written,
the timeline may be longer.
• Please contact me at 813-465-8165 or
email [email protected]
for a cost estimate of your project.
“Jim has an amazing way to get to the heart of what you want to communicate. He can take the roughest of ideas,
ask some really thoughtful questions, and design something that says more than you ever imagined it would.”
— Jeff Clark, Project Resources, Inc.