Consumer Marketing I Love Pies

Consumer Marketing I Love PiesFlowIntroduction - Consumer Marketing - I Love PiesSWOT AnalysisTOWS MatrixConclusion

Introduction Consumer Marketing: - is a marketplace where seller sells products and services to individuals or families for consumption. - depends on consumer behaviour; and is changing in this modern world.

I Love Pies: - started in the quest of finding best tasting pies by Maree Gladding and Jessie Stanleyin the year 2008. - initiated with 100 handmade pies at Clevedon Village Farmers Market.

SWOT Analysis STRENGTHS:WEAKNESSES:S1 - Low overheadsW1 - Niche demographicS2 - Required less awareness W2 - Limitations because of outsourcingS3 - Quality Product W3 - Volatile material costS4 - Act quickly to changesW4 - Less number of employeesS5 PresenceW5 - Chilled productS6 - Loyal customer baseOPPORTUNITIES:THREATS:O1 - Going globalT1 - CompetitorsO2 - Expanding other product rangeT2 - Focusing on one productO3 - Generating new flavourT3 - Increase in the raw material costO4 - Expanding distribution channelT4 - Economic slowdownT5 - Loss of key people to competitorsTOWS Matrix Internal External Elements Elements STRENGTHWEAKNESSOPPORTUNITYThere will be less risk in expanding business globally and increasing distribution channel as everything is outsourced and cost of capital involved is less.By developing a formula to extend shelf life it will be a good opportunity to expand distribution channel.THREATThere are loyal customers who are addicted to pies and this can decrease the threat of focusing on one product line only i.e. pies.By expanding target customer group there will be less threat of competitors as customers will be loyal to the brand.Conclusion and Recommendations:Expand product globally even where people are not aware about pies by making them aware about the product.

Perfect customer feedback system should be developed for new product development.

New product line like pastas, canaps, pastries, cakes or pizzas can be developed.

Plan financial strategies to have own manufacturing unit.

Appoint specific marketing personnel.Thank You