Presentation for:

Management Services forCity of Bloomington Venues

ABOUT VENUWORKS

Since 1996 it has been our mission….

To maximize the presentation andrevenue of events at our client’svenues for the cultural,recreational, educational andeconomic benefit of thecommunities we serve.…..it’s all about the events!

COMPANY BACKGROUND: Arenas We Serve s

SWIFTEL CENTER

BROOKINGS, SD

SANFORD CENTER

BEMIDJI, MN

CEDAR RAPIDS ICE ARENA

CEDAR RAPIDS, IA

TOYOTAARENA KENNEWICK, WA

TOYOTACENTER KENNEWICK, WA

UNITED WIRELESSARENA DODGE CITY, KS

HOFHEINZ PAVILION

HOUSTON, TX

HARTMAN ARENA

WICHITA, KS

Ice Arenas

HARA ARENA

DAYTON, OH

ALERUS CENTERGRAND

FORKS, ND

COMPANY BACKGROUND: Theatres We Serves

STEPHENS AUDITORIUM

AMES, IA

TOPEKA PERFORMING ARTS CENTER TOPEKA, KS

HOYT SHERMAN PLACE

DES MOINES, IA

CULLEN PERFORMANCE HALL

HOUSTON, TX

AMES CENTER

BURNSVILLE, MN

BRIDGE VIEW CENTER

OTTUMWA, IA

RACINE CIVIC CENTRE -MEMORIAL HALL

RACINE, WI

BURLINGTON MEMORIAL AUDITORIUM

BURLINGTON, IA

FORD CENTER11,000 seats

EVANSVILLE, IN

These two VenuWorks managed arenas are close to Bloomington, offering significant block booking and networking

opportunities for programming the US Cellular Coliseum.

US CELLULAR CENTER9,000 seats

CEDAR RAPIDS, IA

COMPANY BACKGROUND: Comparable Arenass

VenuWorks manages over 50 venues in 12 states throughout the country.

COMPANY BACKGROUND:

ADVANTAGES: VenuWorks Headquarters in Midwest

We are Midwest Based!•We are easily accessible to community leaders•Independent ownership gives us total flexibility in working with clients.•We can bring in staff support for immediate transition•Immediate support response when issues arise•Understanding of the community and the market•No conflicts of interest – no venues competing with Bloomington/Normal market•Easy routing of events from our arenas in Iowa and Indiana•Ready to start April 1 – our last transition included three venues and started the day after we signed the contract, with no service interruptions!

OUR APPROACH

OPERATIONS

Procedures & Manuals

Safety & Emergency Plans

Customer ServiceProgram

Box Office Policies

OperationalAudits

Staff Training

Corporate Support

FINANCE & ADMINISTRATION

Negotiate & Procure General Liability Insurance

Risk Management Initiatives

Personnel Manuals & Policies

Payroll Processing and Benefits Maintenance

Annual Operating Budgets

Legal Support

Internal Controls

PROGRAMMING

Event Research and Brokering

Event Contract Negotiations

Routine Trips to NYC, LA and Nashville

Promoter Relations

Event Lead Generator

Event Routing

Online Reporting Database

SALES, MARKETING & TICKETING

Sponsorship Sales Support

Media Buying

Group Ticket Sales

Event Marketing Plans

Public Relations

Digital & Social MediaMarketing

Ticketmaster Partnership

FOOD & BEVERAGE

QualityAssurance

Buy local

Value pricing for maximumrevenue

Minimize loss and spoilage

Increase efficiency

Branded items to boost per caps

Conduct on-going training

• Kennewick, WA• Americans – Western Hockey League (WHL)• Fever – Indoor Football League (IFL)• Outlaws – North Pacific Hockey League (NPHL)

• Cedar Rapids, IA• Titans - Indoor Football League (IFL)• Rampage – Premiere Arena Soccer League (PASL)• RoughRiders – United States Hockey League (USHL)

• Bemidji, MN• Bemidji State University Hockey

• Grand Forks, ND• University of North Dakota Football

• Dodge City, KS• Dodge City Law – Champions Indoor Football (CIF)

• Evansville, IN• University of Evansville Purple Aces Men’s and

Women’s Basketball• New Team for Southern Professional Hockey League

• Houston, TX• University of Houston Football, Basketball, Baseball

and Softball

PRIME TENANTS

CONCERT PROGRAMMING:RECENT ARENA SHOWS

Jeff Dunham

Jim Gaffigan

Kenny Chesney

Aerosmith

Motley Crue

Boston

Ron White

Willie Nelson

Def Leppard

Rascal Flatts

Dierks Bentley

Little Big Town

Barry Manilow

Brantley Gilbert

ZZ Top

Disturbed/Rob Zombie

Jason Aldean

Five Finger Death Punch

Toby Mac

Luke Bryan

PROGRMAMING FAMILY SHOWS AND ATTRACTIONS: RECENT SHOWS

Blue Man GroupMagic School BusRingling Bros and Barnum & Bailey CircusSesame Street LiveDisney On IceMonster JamWWEHarlem GlobetrottersPeppa Pig LiveWorld’s Toughest RodeoThe Wild Kratts Live

COMMUNITY PROGRAMMING – Collaborating with community organizations• Junior hockey programs• Hockey and Curling leagues• Learn to Skate• Figure Skating• Open Skating• Special promotions and new events like these:

• The Festival of Trees, presented annually at the RiverCenter and Adler Theatre by Quad Cities Arts, funds programming grants to performing arts organizations throughout the community, enabling them to use the Adler Theatre.

• The Arena Challenge, presented by the Ford Center in Evansville, IN, is an obstacle course run that takes people all over the arena.

TICKETMASTER Benefits Made Possible by VenuWorks

VenuWorks National Contract with Live Nation – Ticketmaster• Bloomington will have its own Licensed User Agreement with TM• TM will provide all hardware, equipment and software free of charge• Total access to TM’s digital marketing support• City will receive 40% of all customer service charges• Ability to set variable service fees to fit the occasion and price of the ticket• Dynamic pricing• Ability to add promoter bump

Connecting with fansthrough broad digitalmarketing

TICKETMASTER Digital Marketing Partnership

COI’s: Contractually Obligated Incomes

• Naming rights• Display advertising• Marquees• Pour Rights• Event Sponsorships

COI’s: Contractually Obligated Incomes

• Toyota Center, Kennewick, WA• Alerus Center, Grand Forks, ND• Sanford Center, Bemidji, MN• Swiftel Center, Brookings, SD• Ames Center, Burnsville, MN• US Cellular Center, Cedar Rapids, IA• Ford Center, Evansville, IN• McGrath Amphitheater, Cedar Rapids, IA• Toyota Arena, Kennewick, WA

Some of Our Naming Rights Partners

• Investment in concession stand equipment• VenuWorks F&B Team will work to insure seamless

transition.• Secure permits and liquor license• Make detailed equipment plans• Staff assessment and hiring as needed

• Meet with clients – honor all existing F/B contracts and commitments

• Transition team onsite to insure all service, equipment, support and logistical needs are met during transition

• VenuWorks hiring and service compliance training

FOOD & BEVERAGE: Transition

• Contract Term of Five Years – Ready to start April 1st!• “Safe Harbor” termination option at the end of third year• Renewal option for five more years

• To Be Provided by VenuWorks:• Maximum programming for maximum revenues• Interest free loan for Food/Beverage equipment with five year amortization

(unamortized balance payable upon early termination• Concessions operation yielding profit of 40% of gross standard F/B sales• Ticketing contract yielding the City

• 40% of all revenues from customer service charges• Free ticketing hardware and software

• COI Revenues exceeding previous amounts, including Naming Rights• Total Transparency in Administration, Accounting and Operations• Responsibly managed operating expenses

PROPOSAL: Management of US Cellular Coliseum and Pepsi Ice Center

PROPOSAL: Management of US Cellular Coliseum and Pepsi Ice Center• Revenues/Expenses

• All operating revenues and expenses accrue to the Venues• Requested Fee Structure

• Base Fee of $9500 per month ($114,000 annually), increasing annually with CPI

• Food/Beverage Commission equal to 5% of gross F/B sales monthly• Sales commission equal to 5% of COI sales secured by VenuWorks• Total annual commissions not to exceed base fee

• Disincentive – Commission Fees at Risk• VenuWorks‘ commissions will be subject to the Venues achieving the

annual budgetary goals mutually established by City and VW for eachyear.

• VenuWorks will refund to the City its F/B and sales commissions to offset any financial shortfalls, up to 100% of the commissions earned in that year.

THANK YOUTransparency – Accountability – Proven Success Regional

Booking Strength – Equipment Investment Performance Based Fees – Midwest Base

Ready to go to work April 1 !We appreciate your consideration and look forward to the

opportunity to work for you.