1. BBC GOES LIVE

2. turn otherwise static pages into something that feels... BRIEF 3. turn otherwise static pages into something that feels... updated dynamic relevant BRIEF 4. connect the rest of the BBC content and make it come alive across all platforms for all audiences. BRIEF 5. BBC 6. BBC 7. BBC TRUSTED & TRADITIONAL 8. BBC 9. BBC 10. BBC 11. BBC 12. BBC 13. BBC 14. BBC 15. TARGET MARKET MIDDLE AGED ELDERLY TEENAGERS 16. TARGET MARKET KIDS ELDERLY TEENAGERS 17. TARGET MARKET TAILORED FOR THE INDIVIUAL 18. CURRENT SITUATION 19. CURRENT SITUATION USER BBC 20. CURRENT SITUATION USER BBC 21. PROPOSED SOLUTION USER BBC 22. WHAT? 23. WHAT? 24. PROPOSED SOLUTION USER BBC 25. HOW?! 26. HOW? IBM WATSON 27. WATSON IBM WATSON UNDERSTAND NATURAL LANGUAGE & COMPLEX SENTENCES ACCESS TO 90% OF THE WORLDS DATA PROVIDE A HIGHLY ACCURATE RESPONSE 28. HOW? 29. HOW? 30. HOW? WATCHES 31. HOW? WATCHES LEARNS 32. HOW? WATCHES LEARNS LISTENS 33. HOW? WATCHES LEARNS LISTENS PROVIDES 34. USING BBC ME BBC ME PROFILE 35. USING BBC ME BBC ME PROFILE FRONT END OF BBC ME 36. USING BBC ME BBC ME PROFILE FRONT END OF BBC ME APP / PLUG IN 37. TOOLBAR 38. TOOLBAR - ME BUTTON 39. TOOLBAR - ME SUGGESTIONS WEATHER FORECAST FOR FRIDAY 13th for event - BEnS BBQ yOu HaVE SuGGEStIOnS SCROLL FOR mORE 2013 BUDGET REPORT because you watched daILy pOLItICS 14 FRIEndS HaVE WatCHEd DOWNTON ABBEY JAMIE OLIVER INTERVIEW because you watched JamIES 30 mInutE mEaLS 12 40. TOOLBAR - ME SUGGESTIONS WEATHER FORECAST FOR FRIDAY 13th for event - BEnS BBQ yOu HaVE SuGGEStIOnS SCROLL FOR mORE 2013 BUDGET REPORT because you watched daILy pOLItICS 14 FRIEndS HaVE WatCHEd DOWNTON ABBEY JAMIE OLIVER INTERVIEW because you watched JamIES 30 mInutE mEaLS 12 41. TOOLBAR - PROFILE BUTTON 12 42. 12 TOOLBAR - ASK ME BUTTON 43. 12 TOOLBAR - ASK ME WHat Can I HELp yOu WItH tOday? 44. 12 TOOLBAR - SETTINGS BUTTON 45. TOOLBAR - SEARCH BUTTON 12 46. TOOLBAR 12 47. COMPUTER 12 48. APP 49. APP 50. APP WHERE NEXT? 51. APP GOOGLE GLASS 52. 12 WHat Can I HELp yOu WItH tOday? GLASS TAKE A PICTURE 53. dynamic updated relevant SUMMARY 54. THANK YOU.