Roma Balwani

Senior VP & Group Head,

Corporate Communications

Mahindra & Mahindra Ltd.

Mumbai, India

February 9, 2012

A part of India’s history

Full circle

A federation of companies

And now aerospace too!

From India to the world - glimpses

US farmers prefer a Mahindra!Mahindra Reva conquers Europe

Mahindra acquires Korea’s SsangYong

Motor Co in 2010

From India to the world

Mahindra Racing blazes a trail on

MotoGP tracks in 2011

Mahindra Satyam - Official IT Services

Provider of the 2010 FIFA World Cup

Mahindra Humanities Centre at Harvard

A company with a conscience

Nanhi Kali supports education of

the girl child

Mahindra transforms flood hit

village in India with sustainable

dwellings

Mahindra pledges to plant a

million trees every year

The story of Rise

Essence of Rise

“Rise isn’t just a word – it is a rallying cry which enables people

to unify around shared ideas, values, principles, a way of life or

a common goal. It is a call to see opportunities where others

can’t and to set an example for the world. For Mahindra, Rise

means achieving world-class standards in everything we do,

setting new benchmarks of excellence and conquering tough

global markets,” said Mr. Anand Mahindra, Vice Chairman and

Managing Director, Mahindra Group

ALTERNATIVE THINKING

DRIVING POSITIVE CHANGE

ACCEPT NO LIMITS

The spirit of Rise

Dreaming the impossible…

Integrated Communication@Mahindra

A world of consumers

that is seizing the

opportunity to take its

destiny into its own

hands

CustomerCountry

Entrepreneurial Spirit

Company

Integrated Communication@Mahindra

16

Intent / Goal

Strategy

Internal Buy-in

Execution Roadmap

Internal Change

External roll-out

“Rise is a Cultural Movement with an innovative strategy to get close to consumers and have them participate in a mass movement along with all the employees of Mahindra. The Rise movement has

tenets and values which are as relevant to our customers as they are to the people at Mahindra”

Culture linkage

PR 2.0 @ Mahindra Rise.

Blog

Facebook

Corporate Website

YouTube

CEO TwitterNewsletter Rise Intranet

Teaser

Print

Campaign

Ezine

Teaser TVC

January 17, 2011, Mahindra changed

Core Purpose - we will challenge conventional thinking and innovatively use all our resources to drive positive change in the lives of our stakeholders

and communities across the world—to enable them to Rise.

Please visit www.mahindra.com

www.twitter.com/mahindranews

www.facebook.com/MahindraGroup