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Truth in advertisingTRANSCRIPT
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“Reality is easy, It's deception that's the
hard work”
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Truth in Advertising is The Story from The Past
A Presentation on:
By Team Innovators
4/24/2012
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TEAM INNOVATORS”
Faisal Hassan 008
Abdullah Saeed 018
Waqas Ikram 037
Uroosa Akhtar 045
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Advertising
“Advertising is any paid-for communication overtly intended to inform and/or influence one or more people.”
It can be used to build
brand awareness, long-term brand images increase brand knowledge
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Deception in Advertising
Advertising that is simply untrue Illegal and unethical it contains a statement or omits
information that “is likely to mislead consumers
acting reasonably under the circumstances; and is, ‘material’ - that is, important to a consumer's decision to buy or use the product.“
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Hidden fees and surcharges:
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Incomplete Comparison
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Misuse of the word "free"
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Undefined terms
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Misleading illustrations
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Inconsistent comparison
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Angel dusting
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"No risk"
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Bait-and-switch
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Critiques of advertising Promote consumerism Create unrealistic expectations Manipulate people (applies knowledge of
psychology) Propagate stereotype ( gender, ethnic) Include offensive messages Glamorize unhealthy products ( tobacco,
alcohol, fatty food) Target vulnerable group ( children, uneducated) Make misleading claims ( implies falsehood
without stating) Present meaningless product difference as
meaningful
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PEMRA role for minimizing deceptive advertisements:
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