Full spectrum of electrolytes provided – 20 + salts (well above its potential competitors)

Uninterested in entering sports market

Unappealing/unattractiveproduct.

Potentially could be the leading sports supplement for hydration

The creation of Nutralyte has emerged!

The product now has serious potential as it has been re-branded as a sports supplement specific for recovery.

The name was generated from the likes of Nutradry and electrolyte. This is to keep a consistency through the company and its products as well as tying in with its purpuse of replacing electrolytes.

It’s new label design depicts a professional look, appealing to even the most professional athletes.

The combination of the products ability and its new brand image, Nutralyte now has the capability to compete among the top sporting recovery supplements for both amateur and professional athletes.

CompetitorsEach brand provides products specific for training periods (before, during and after)

•Focus is avoiding magnesium deficiency•248 mg Sodium

•Focuses on replacing only three salts, Sodium, Phosphate and Potassium

•Potassium and Sodium are replaced

Solution:Direct Marketing

• Direct marketing is a sub-discipline and type of marketing

• Direct Response advertising – as it is asking the consumer to go to a website

• Send its messages directly to consumers• Direct selling is the sale of products by

face-to-face contact with the customer by having salespeople approach potential customers in person

• There is an emphasis on track able, measurable positive responses from consumers

Business Organisation

Marketing (Direct)

Direct Response Advertising

Measurable Response and or transaction

Customer/ potential database

Solution

Sydney

Melbourne

Brisbane

Nutralyte sponsors two Clubs from each city:•Running•Specialized (Triathlon and/or Cycling)

One Year

Gives clubs uniforms, free product, funding to participate

Nutralyte gets publicity and exposure

Both Nutralyte and Clubs benefit from partnership

Running Club Benefits

Benefits for Club• Grants to participate in

events (Registration Fee)• Uniform• Product

Benefits for Nutralyte• Exposure• Positive representation• Creates word of mouth• Creates a presence in the

sports arena

Having a presence at

events

Build consumer recognition

Increases exposure

Leads to greater sales

Build customer database

Sponsoring an Event

1. Bridge to Brisbane2. Sydney Running Festival3. Melbourne Marathon4. Triathlon PINK Gold Coast5. Canberra City Half Ironman– To be a Bronze Sponsor looking at $2000 an

event.