presentation vadim rogovskiy
TRANSCRIPT
Monetization of gaming applications and mobile web-sites, how not to drown
oneself in the ocean of opportunities?
Vadim Rogovskiy
Vadim Rogovskiy
• CEO and Founder of Clickky (www.clickky.biz) • Founder of AdCenter (www.adcenter.ru)• Managing Partner of WannaBiz (www.wannabiz.com.ua)
Monetization of gaming applications
• Monetization methods• Basic types of work with
traffic• Main advertising tools
3 main tools for game app monetizing
IAP (In-app-purchases) – ingame purchases . What can be bought: content, additional functions, a subscription to an application.
Commercial distribution – selling access to game for fixed value or trial offer for free with possibility to buy extended version of the game for money (Paid, Freemium) .
Advertising – retrieving money from advertising networks for placement of advertisements.
Basic types of work with trafficTraffic selling: CPC/CPM/CPI
Working with Cross-promo networksCross-promo – exchange users with other
applications with similar subject.
Pros:
Promotion for free win-win for both sides Simple installing
Main players:
Chartboost, AppFlood, MauDau
Main advertising tools
Banners
Interstitials
Video
Offer wall
App wall
Push notifications
Native advertising
BannersMost commonly used monetization method
Main players:Adfonic, Clickky, Leadbolt, Appflood, mMedia
iOS & AndroidiPhone, iPod and Android
(smarthphone) 42x42 300х250320x480
Tablet computers: 486х60728х90 120х 6001024х90
Pros
Many ways for pay – CPC, CPM, CPI
Plenty of choices of advertising networks
You can predict the profit
Many targeting opportunities
Cons
Low eCPM
Peer's promotion
Bad users reaction
Low CTR (0.23% - 0.86%)
InterstitialsInterstitials – fullscreen banners, which appears before page in or a new level in game.
Pros:
High CPM High CTR (2% - 6%)Possibility to reward users
More space for content
2 types of Interstitials :
• Full screen banner• Full screen video
2 ways to using Interstitials :
• With targeting• Without marketing
Main players: Admob, inMobi , Clickky
Offer wall
Offerwall – it's a page inside an application which offers to do an act for getting any kind of bonuses or additional content.
Possibile actions Fill a form Watching the video Subscribing to new service
Most commonly used models : CPA, CPS, CPL, CPM
Main players Clickky, Sponsorpay, Tapjoy, SuperSonicAds, Mob Partner
Cons
Content quality is a key factor Peer promotion Possibilty to overload the application
App Wall
App Wall - new format of advertising. Ads displaying as a list of applications
Pros:
• Full screen advertising• High CTR (7% - 8%) and level of engagement• HighCPM• Doesn’t looks like traditional advertisement• Possibility to promote your own application
Main playersLeadBolt, Airpush, Chartboost, Clickky
Video
Pros:
• High level of engagement• High eCPM• High CTR (3% - 14%)
Недостатки:
• Users's Irritancy
Most dynamically progressive type of advertising.
3 types of video advertising :
• Pre-Roll: it starts before application launches• Mid-Roll: It starts in application • Post-Roll: it starts after application closed
Main playersAdColony, Mopub, SuperSonic Ads, Millenial Media, Smaato, Mobfox, Clickky
Push notifications
Pros
High eCPM High CTR Monetization of inactive users
Cons Difficult to integrate it
Main players Airpush, LeadBolt, MixPanel, Urban Airship, PushWoosh
Native advertising
Pros• Putting advertisement into content. • Increasing of the lifecycle• No aggressive formats
Main playersSharethrough, Adsnative, Nativo, Adyoulike
Formats• Branding content
• Advertisement posts
Mobile web-site monetization
• Advertising with payment for CPM/CPC
• Advertising with payment for CPI
• Monetization of content
Advertising with payment for CPC/CPM
Main playersAdTwirl, Wapstart, MobiAds
Pros
• Wide target audience
• Targeting (by device and OS)
• Big choice of ad networks
• Big choice of formats
Advertising with payment for CPI
Main playersClickky, MobPartner, Applift
• Usually better eCPM
• Higher fill rate
• More available campaings
Pros
Content monetization
Clickky
How it works?
Pros
• Simple integration• Works with mobile sites and with a web-sites. • High payment (from $1 per install)
Any questions?