presentation to uk journalism class on military media relaitonship

8/12/2019 Presentation to UK Journalism Class on Military Media Relaitonship

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3d Sustainment Command (Expeditionary)

Unclassified

Agenda

Who we are 3rd ESC / WQXE partnership

Embedding media in Haiti How we did it Lessons learned Questions


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How do you get a U of L grad off yourfront porch?

Question:

Go Cardinals!!!
http://images.google.com/imgres?imgurl=http://collegefabricstore.com/images/University-of-Louisville-Cardinals-logo.gif&imgrefurl=http://collegefabricstore.com/bigeast-c-83.html&usg=__MSHat0nHDkh5SqhG16vVp0U4tLo=&h=400&w=400&sz=19&hl=en&start=2&um=1&itbs=1&tbnid=EkBZxU4IIZQlGM:&tbnh=124&tbnw=124&prev=/images?q=University+of+louisville&um=1&hl=en&sa=N&tbs=isch:1


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*Pay them for the pizza!

Answer:

*No UofL students were harmed in the telling of this joke


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Who we are

Major Paul Hayes

-16 years US Army-Assigned to 3 rd ESC, Fort Knox-Deployments to Korea, Qatar, Iraq-My job: provide maximum amount of

disclosure with minimum delay.-Media relations-Community relations-Command information-Editor, producer, print journalist/ photographer

Mr. Greg Milby

-12 Radio-Free-lance TVWHKW, WASE, WLVK, WULF-Currently, WQXE morning show,

program director-Largest morning show in Fort Knoxarea-Community partner


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The 3 rd ESC, WQXE partnership

April 2008 first meeting Iraq: May 2008-Aug 2009

15 month deployment over 70 hometown interviews with WQXE Sustainer Minute Tried to embed

August 2009 return from Iraq Guest hosting / interviews /

community events January 2010 alert for

Haiti Embed opportunity
http://localhost/var/www/apps/conversion/tmp/scratch_7/Sustainer%20Minute%202009-07-15%20(SPC%20Tucker).WMAhttp://localhost/var/www/apps/conversion/tmp/scratch_7/bg%20lally%20part%201_CD.mpg


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Embedding in Haiti 2 perspectives

From a military perspective:

Embed program is designed to have journo live, eat, breathe, train, workwith a given unit

In general - I dont like embeds Iwant partnerships

Embeds need to be mutuallybeneficial for us to accept

NOT A JUNKET OR TOUR

Fairly painless once in country

Embedding WQXE was one of ourmost important priorities andaccomplishments

From a media perspective:

In general I want to embed Inside story of a Soldier

Different view of the deploymentbring it home

Life of a Haitian not seen inother coverage

Local coverage hometownstation = coverage of hometownSoldiers

Never been done


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Execution how we did it

The plan 1-2 weeks Live broadcast of morning show, social media,

blogging, freelance for Louisville TV Get Greg out on the streets Live like a Soldier

Greg notified 16 Feb on plane 7hours later

Movement to Haiti On the ground 17 FEB 26 FEB

27 Radio interviews Project Haiti video 3 TV interviews WQXE Blog, WLKY Blog, Facebook

Sample Day: 23 FEB0530: wake up0550: On air0600-1000: Live interviews1000-1100: Blogging1100-1400: TV shots at embassy

1400-1500: Blogging1500-1800: Project Haiti filming1800-1900: Run1900-2000: Chow2000-2300: visit U of Miami Hospital


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What we learned:

From a military perspective:

Coordination / communication arecritical

Embedding costs money eitherunit or station has to pay for tickets,

travel etc Have schedule but be flexible

Embed from small station / paperwith strong local tie is better thannational or international outlet

Anything is possible

From a media perspective:

Embed process / clearance not easy shots, insurance, supplies

Prepare and test broadcastcapability for live radio

Toughness of deployment onSoldiers and Families

Cannot imagine daily livingconditions / damage

Expect the unexpected and beprepared to adapt


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Summary

Embedding is a great opportunity Many, many challenges but many,

many benefits Numerous lessons learned Questions


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Backups


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Community Outreach

Media Engagement Command Information

-Local emphasis, internationally capable-Harness existing and past partners-Creative products like Sustainer Minute-Simplicity and low tech a must

-School partnerships-Sports teams-Speaking engagements-Community reach -back like WQXE

Unique and rich market:-13 unique unit hometowns-CONUS, Puerto Rico-Active, Reserve, Joint team-Rural, military, urban communities-29 engagements, 3 embeds in 10 days

-New , simplified website-Partnered with other PAOs-Nested with Army.mil,FORSCOM, SOUTHCOM websites-Routine, predictable communications withSoldiers and Families

-Integrating Social Media 300+ fans in 72 hours

Leveraging Public Affairs
http://images.google.com/imgres?imgurl=http://www.grumpyoldeafies.com/logo-bbc.jpg&imgrefurl=http://www.grumpyoldeafies.com/2008/05/bbc_vision_celebrates_100_subt.html&usg=__xLS3rI1GzlfHCG50DFRuqbSzceQ=&h=580&w=2035&sz=19&hl=en&start=3&sig2=GvzMgaDk7GwXN_X7I5tbJA&um=1&itbs=1&tbnid=WYARvoAcOljzeM:&tbnh=43&tbnw=150&prev=/images?q=BBC&hl=en&rlz=1T4SUNA_enUS276US276&sa=N&um=1&ei=QXNzS5bdB6CSswPww6mFBghttp://localhost/var/www/apps/conversion/tmp/Media%20Relations/Sustainer%20Minute%20-%205%20NOV%202009.WAV

presentation to uk journalism class on military media relaitonship

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