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SOCIAL13 MEDIA13 IS13 LIKE13 A13 BILL13 COSBY13 JOKE

I SAID TO A GUY TELL ME WHAT IS IT ABOUT

COCAINE THAT MAKES IT SO WONDERFUL AND HE SAID

BECAUSE IT INTENSIFIES YOUR PERSONALITY

SOCIAL13 MEDIA13 IS13 LIKE13 A13 BILL13 COSBY13 JOKE

I SAID TO A GUY TELL ME WHAT IS IT ABOUT

COCAINE THAT MAKES IT SO WONDERFUL AND HE SAID

BECAUSE IT INTENSIFIES YOUR PERSONALITY

I SAID YES BUT WHAT IF YOURE AN ASSHOLE

SOCIAL13 MEDIA13 IS13 LIKE13 A13 BILL13 COSBY13 JOKE

I SAID TO A GUY TELL ME WHAT IS IT ABOUT

COCAINE THAT MAKES IT SO WONDERFUL AND HE SAID

BECAUSE IT INTENSIFIES YOUR PERSONALITY

I SAID YES BUT WHAT IF YOURE AN ASSHOLE

SOCIAL13 MEDIA13 IS13 LIKE13 A13 BILL13 COSBY13 JOKE

13 A13 LOT13 OF13 BRANDS13 ARE13 BEING13 FORCED13 TO13 ASK13 THEMSELVES13

THE13 SAME13 QUESTION13 AS13 WORD13 OF13 MOUTH13 BECOMES13

MORE13 IMPORTANT

SOCIAL13 MEDIA13 IS13 LIKE13 A13 BILL13 COSBY13 JOKE

I SAID TO A GUY TELL ME WHAT IS IT ABOUT

COCAINE THAT MAKES IT SO WONDERFUL AND HE SAID

BECAUSE IT INTENSIFIES YOUR PERSONALITY

SOCIAL13 MEDIA13 IS13 LIKE13 A13 BILL13 COSBY13 JOKE

I SAID TO A GUY TELL ME WHAT IS IT ABOUT

COCAINE THAT MAKES IT SO WONDERFUL AND HE SAID

BECAUSE IT INTENSIFIES YOUR PERSONALITY

I SAID YES BUT WHAT IF YOURE AN ASSHOLE

SOCIAL13 MEDIA13 IS13 LIKE13 A13 BILL13 COSBY13 JOKE

I SAID TO A GUY TELL ME WHAT IS IT ABOUT

COCAINE THAT MAKES IT SO WONDERFUL AND HE SAID

BECAUSE IT INTENSIFIES YOUR PERSONALITY

I SAID YES BUT WHAT IF YOURE AN ASSHOLE

SOCIAL13 MEDIA13 IS13 LIKE13 A13 BILL13 COSBY13 JOKE

13 A13 LOT13 OF13 BRANDS13 ARE13 BEING13 FORCED13 TO13 ASK13 THEMSELVES13

THE13 SAME13 QUESTION13 AS13 WORD13 OF13 MOUTH13 BECOMES13

MORE13 IMPORTANT

I SAID TO A GUY TELL ME WHAT IS IT ABOUT

COCAINE THAT MAKES IT SO WONDERFUL AND HE SAID

BECAUSE IT INTENSIFIES YOUR PERSONALITY

SOCIAL13 MEDIA13 IS13 LIKE13 A13 BILL13 COSBY13 JOKE

I SAID TO A GUY TELL ME WHAT IS IT ABOUT

COCAINE THAT MAKES IT SO WONDERFUL AND HE SAID

BECAUSE IT INTENSIFIES YOUR PERSONALITY

I SAID YES BUT WHAT IF YOURE AN ASSHOLE

SOCIAL13 MEDIA13 IS13 LIKE13 A13 BILL13 COSBY13 JOKE

I SAID TO A GUY TELL ME WHAT IS IT ABOUT

COCAINE THAT MAKES IT SO WONDERFUL AND HE SAID

BECAUSE IT INTENSIFIES YOUR PERSONALITY

I SAID YES BUT WHAT IF YOURE AN ASSHOLE

SOCIAL13 MEDIA13 IS13 LIKE13 A13 BILL13 COSBY13 JOKE

13 A13 LOT13 OF13 BRANDS13 ARE13 BEING13 FORCED13 TO13 ASK13 THEMSELVES13

THE13 SAME13 QUESTION13 AS13 WORD13 OF13 MOUTH13 BECOMES13

MORE13 IMPORTANT

I SAID TO A GUY TELL ME WHAT IS IT ABOUT

COCAINE THAT MAKES IT SO WONDERFUL AND HE SAID

BECAUSE IT INTENSIFIES YOUR PERSONALITY

I SAID YES BUT WHAT IF YOURE AN ASSHOLE

SOCIAL13 MEDIA13 IS13 LIKE13 A13 BILL13 COSBY13 JOKE

I SAID TO A GUY TELL ME WHAT IS IT ABOUT

COCAINE THAT MAKES IT SO WONDERFUL AND HE SAID

BECAUSE IT INTENSIFIES YOUR PERSONALITY

I SAID YES BUT WHAT IF YOURE AN ASSHOLE

SOCIAL13 MEDIA13 IS13 LIKE13 A13 BILL13 COSBY13 JOKE

13 A13 LOT13 OF13 BRANDS13 ARE13 BEING13 FORCED13 TO13 ASK13 THEMSELVES13

THE13 SAME13 QUESTION13 AS13 WORD13 OF13 MOUTH13 BECOMES13

MORE13 IMPORTANT

I SAID TO A GUY TELL ME WHAT IS IT ABOUT

COCAINE THAT MAKES IT SO WONDERFUL AND HE SAID

BECAUSE IT INTENSIFIES YOUR PERSONALITY

I SAID YES BUT WHAT IF YOURE AN ASSHOLE

SOCIAL13 MEDIA13 IS13 LIKE13 A13 BILL13 COSBY13 JOKE

13 A13 LOT13 OF13 BRANDS13 ARE13 BEING13 FORCED13 TO13 ASK13 THEMSELVES13

THE13 SAME13 QUESTION13 AS13 WORD13 OF13 MOUTH13 BECOMES13

MORE13 IMPORTANT

THE13 REAL13 GAINS13 ARE13 NOT13 PAGE13

VIEWS13 AND13 CPMS13 ITrsquoS13 THE13

OPPORTUNITIES13 THAT13 COME13 OUT13

OF13 BEING13 AWESOME13 AT13

WHAT13 YOU13 DO13 mdash13 MERLIN13 MANN

WHAT ARE YOU

AWESOME AT

TRY TO IGNORE IT AND HOPE IT WILL GO AWAY

TRY TO SHOUT LOUDER THAN THE NOISE

TRY TO INTIMIDATE CONSUMERS WITH SWAGGER AND BRAVADOhellip

TRY TO INTIMIDATE CONSUMERS WITH SWAGGER AND BRAVADOhellip

INSTEAD OF WHAT THEY SHOULD BE DOING

LISTENING

LISTENINGIS THE MOST IMPORTANT

PIECE OF THIS WHOLE PUZZLE

LISTENINGIS THE PART

MOST COMPANIES GET

WRONG

LISTENINGIS NOT ONLY AN OPPORTUNITY

ITrsquoS ALSO AN OBLIGATION

LISTEN TO LEARN WHO IS TALKING ABOUT YOU WHAT THEYrsquoRE SAYING AND WHETHER ITrsquoS POSITIVE NEGATIVE OR NEUTRAL YOU CAN ALSO CLICK THROUGH DIRECTLY TO THE CONVERSATIONS THAT ARE HAPPENING AND ENGAGE WITH THEM

DONrsquoT JUST LISTEN FOR PEOPLE TALKING ABOUT YOUR BRAND YOU CAN LISTEN IN ABOUT COMPETITORS OR TOPICS OF INTEREST TO YOUR AUDIENCE YOUrsquoRE LOOKING FOR OPPORTUNITIES TO ENGAGE YOUrsquoRE LOOKING FOR PEOPLE IN NEED OF WHAT YOUrsquoRE AWESOME AT

AS THE WEB BUZZED WITH THOUGHTS OPINIONS AND SPECULATIONS ABOUT THE MINI 9 DELL STRATEGICALLY ADDED TO THE CONVERSATION WITH BITS OF PRODUCT INFORMATION OR CORRECTIONS ABOUT MISINFORMATION THEY WERE CAREFUL HOWEVER TO ALLOW THE CONVERSATION TO HAPPEN AS ORGANICALLY AS POSSIBLE

TRY TO IGNORE IT AND HOPE IT WILL GO AWAY

TRY TO SHOUT LOUDER THAN THE NOISE

TRY TO INTIMIDATE CONSUMERS WITH SWAGGER AND BRAVADOhellip

TRY TO INTIMIDATE CONSUMERS WITH SWAGGER AND BRAVADOhellip

INSTEAD OF WHAT THEY SHOULD BE DOING

LISTENING

LISTENINGIS THE MOST IMPORTANT

PIECE OF THIS WHOLE PUZZLE

LISTENINGIS THE PART

MOST COMPANIES GET

WRONG

LISTENINGIS NOT ONLY AN OPPORTUNITY

ITrsquoS ALSO AN OBLIGATION

LISTEN TO LEARN WHO IS TALKING ABOUT YOU WHAT THEYrsquoRE SAYING AND WHETHER ITrsquoS POSITIVE NEGATIVE OR NEUTRAL YOU CAN ALSO CLICK THROUGH DIRECTLY TO THE CONVERSATIONS THAT ARE HAPPENING AND ENGAGE WITH THEM

DONrsquoT JUST LISTEN FOR PEOPLE TALKING ABOUT YOUR BRAND YOU CAN LISTEN IN ABOUT COMPETITORS OR TOPICS OF INTEREST TO YOUR AUDIENCE YOUrsquoRE LOOKING FOR OPPORTUNITIES TO ENGAGE YOUrsquoRE LOOKING FOR PEOPLE IN NEED OF WHAT YOUrsquoRE AWESOME AT

AS THE WEB BUZZED WITH THOUGHTS OPINIONS AND SPECULATIONS ABOUT THE MINI 9 DELL STRATEGICALLY ADDED TO THE CONVERSATION WITH BITS OF PRODUCT INFORMATION OR CORRECTIONS ABOUT MISINFORMATION THEY WERE CAREFUL HOWEVER TO ALLOW THE CONVERSATION TO HAPPEN AS ORGANICALLY AS POSSIBLE

TRY TO SHOUT LOUDER THAN THE NOISE

TRY TO INTIMIDATE CONSUMERS WITH SWAGGER AND BRAVADOhellip

TRY TO INTIMIDATE CONSUMERS WITH SWAGGER AND BRAVADOhellip

INSTEAD OF WHAT THEY SHOULD BE DOING

LISTENING

LISTENINGIS THE MOST IMPORTANT

PIECE OF THIS WHOLE PUZZLE

LISTENINGIS THE PART

MOST COMPANIES GET

WRONG

LISTENINGIS NOT ONLY AN OPPORTUNITY

ITrsquoS ALSO AN OBLIGATION

LISTEN TO LEARN WHO IS TALKING ABOUT YOU WHAT THEYrsquoRE SAYING AND WHETHER ITrsquoS POSITIVE NEGATIVE OR NEUTRAL YOU CAN ALSO CLICK THROUGH DIRECTLY TO THE CONVERSATIONS THAT ARE HAPPENING AND ENGAGE WITH THEM

DONrsquoT JUST LISTEN FOR PEOPLE TALKING ABOUT YOUR BRAND YOU CAN LISTEN IN ABOUT COMPETITORS OR TOPICS OF INTEREST TO YOUR AUDIENCE YOUrsquoRE LOOKING FOR OPPORTUNITIES TO ENGAGE YOUrsquoRE LOOKING FOR PEOPLE IN NEED OF WHAT YOUrsquoRE AWESOME AT

AS THE WEB BUZZED WITH THOUGHTS OPINIONS AND SPECULATIONS ABOUT THE MINI 9 DELL STRATEGICALLY ADDED TO THE CONVERSATION WITH BITS OF PRODUCT INFORMATION OR CORRECTIONS ABOUT MISINFORMATION THEY WERE CAREFUL HOWEVER TO ALLOW THE CONVERSATION TO HAPPEN AS ORGANICALLY AS POSSIBLE

TRY TO INTIMIDATE CONSUMERS WITH SWAGGER AND BRAVADOhellip

TRY TO INTIMIDATE CONSUMERS WITH SWAGGER AND BRAVADOhellip

INSTEAD OF WHAT THEY SHOULD BE DOING

LISTENING

LISTENINGIS THE MOST IMPORTANT

PIECE OF THIS WHOLE PUZZLE

LISTENINGIS THE PART

MOST COMPANIES GET

WRONG

LISTENINGIS NOT ONLY AN OPPORTUNITY

ITrsquoS ALSO AN OBLIGATION

LISTEN TO LEARN WHO IS TALKING ABOUT YOU WHAT THEYrsquoRE SAYING AND WHETHER ITrsquoS POSITIVE NEGATIVE OR NEUTRAL YOU CAN ALSO CLICK THROUGH DIRECTLY TO THE CONVERSATIONS THAT ARE HAPPENING AND ENGAGE WITH THEM

DONrsquoT JUST LISTEN FOR PEOPLE TALKING ABOUT YOUR BRAND YOU CAN LISTEN IN ABOUT COMPETITORS OR TOPICS OF INTEREST TO YOUR AUDIENCE YOUrsquoRE LOOKING FOR OPPORTUNITIES TO ENGAGE YOUrsquoRE LOOKING FOR PEOPLE IN NEED OF WHAT YOUrsquoRE AWESOME AT

AS THE WEB BUZZED WITH THOUGHTS OPINIONS AND SPECULATIONS ABOUT THE MINI 9 DELL STRATEGICALLY ADDED TO THE CONVERSATION WITH BITS OF PRODUCT INFORMATION OR CORRECTIONS ABOUT MISINFORMATION THEY WERE CAREFUL HOWEVER TO ALLOW THE CONVERSATION TO HAPPEN AS ORGANICALLY AS POSSIBLE

TRY TO INTIMIDATE CONSUMERS WITH SWAGGER AND BRAVADOhellip

INSTEAD OF WHAT THEY SHOULD BE DOING

LISTENING

LISTENINGIS THE MOST IMPORTANT

PIECE OF THIS WHOLE PUZZLE

LISTENINGIS THE PART

MOST COMPANIES GET

WRONG

LISTENINGIS NOT ONLY AN OPPORTUNITY

ITrsquoS ALSO AN OBLIGATION

LISTEN TO LEARN WHO IS TALKING ABOUT YOU WHAT THEYrsquoRE SAYING AND WHETHER ITrsquoS POSITIVE NEGATIVE OR NEUTRAL YOU CAN ALSO CLICK THROUGH DIRECTLY TO THE CONVERSATIONS THAT ARE HAPPENING AND ENGAGE WITH THEM

DONrsquoT JUST LISTEN FOR PEOPLE TALKING ABOUT YOUR BRAND YOU CAN LISTEN IN ABOUT COMPETITORS OR TOPICS OF INTEREST TO YOUR AUDIENCE YOUrsquoRE LOOKING FOR OPPORTUNITIES TO ENGAGE YOUrsquoRE LOOKING FOR PEOPLE IN NEED OF WHAT YOUrsquoRE AWESOME AT

AS THE WEB BUZZED WITH THOUGHTS OPINIONS AND SPECULATIONS ABOUT THE MINI 9 DELL STRATEGICALLY ADDED TO THE CONVERSATION WITH BITS OF PRODUCT INFORMATION OR CORRECTIONS ABOUT MISINFORMATION THEY WERE CAREFUL HOWEVER TO ALLOW THE CONVERSATION TO HAPPEN AS ORGANICALLY AS POSSIBLE

LISTENING

LISTENINGIS THE MOST IMPORTANT

PIECE OF THIS WHOLE PUZZLE

LISTENINGIS THE PART

MOST COMPANIES GET

WRONG

LISTENINGIS NOT ONLY AN OPPORTUNITY

ITrsquoS ALSO AN OBLIGATION

LISTEN TO LEARN WHO IS TALKING ABOUT YOU WHAT THEYrsquoRE SAYING AND WHETHER ITrsquoS POSITIVE NEGATIVE OR NEUTRAL YOU CAN ALSO CLICK THROUGH DIRECTLY TO THE CONVERSATIONS THAT ARE HAPPENING AND ENGAGE WITH THEM

DONrsquoT JUST LISTEN FOR PEOPLE TALKING ABOUT YOUR BRAND YOU CAN LISTEN IN ABOUT COMPETITORS OR TOPICS OF INTEREST TO YOUR AUDIENCE YOUrsquoRE LOOKING FOR OPPORTUNITIES TO ENGAGE YOUrsquoRE LOOKING FOR PEOPLE IN NEED OF WHAT YOUrsquoRE AWESOME AT

AS THE WEB BUZZED WITH THOUGHTS OPINIONS AND SPECULATIONS ABOUT THE MINI 9 DELL STRATEGICALLY ADDED TO THE CONVERSATION WITH BITS OF PRODUCT INFORMATION OR CORRECTIONS ABOUT MISINFORMATION THEY WERE CAREFUL HOWEVER TO ALLOW THE CONVERSATION TO HAPPEN AS ORGANICALLY AS POSSIBLE

LISTENINGIS THE MOST IMPORTANT

PIECE OF THIS WHOLE PUZZLE

LISTENINGIS THE PART

MOST COMPANIES GET

WRONG

LISTENINGIS NOT ONLY AN OPPORTUNITY

ITrsquoS ALSO AN OBLIGATION

LISTEN TO LEARN WHO IS TALKING ABOUT YOU WHAT THEYrsquoRE SAYING AND WHETHER ITrsquoS POSITIVE NEGATIVE OR NEUTRAL YOU CAN ALSO CLICK THROUGH DIRECTLY TO THE CONVERSATIONS THAT ARE HAPPENING AND ENGAGE WITH THEM

DONrsquoT JUST LISTEN FOR PEOPLE TALKING ABOUT YOUR BRAND YOU CAN LISTEN IN ABOUT COMPETITORS OR TOPICS OF INTEREST TO YOUR AUDIENCE YOUrsquoRE LOOKING FOR OPPORTUNITIES TO ENGAGE YOUrsquoRE LOOKING FOR PEOPLE IN NEED OF WHAT YOUrsquoRE AWESOME AT

AS THE WEB BUZZED WITH THOUGHTS OPINIONS AND SPECULATIONS ABOUT THE MINI 9 DELL STRATEGICALLY ADDED TO THE CONVERSATION WITH BITS OF PRODUCT INFORMATION OR CORRECTIONS ABOUT MISINFORMATION THEY WERE CAREFUL HOWEVER TO ALLOW THE CONVERSATION TO HAPPEN AS ORGANICALLY AS POSSIBLE

LISTENINGIS THE PART

MOST COMPANIES GET

WRONG

LISTENINGIS NOT ONLY AN OPPORTUNITY

ITrsquoS ALSO AN OBLIGATION

LISTEN TO LEARN WHO IS TALKING ABOUT YOU WHAT THEYrsquoRE SAYING AND WHETHER ITrsquoS POSITIVE NEGATIVE OR NEUTRAL YOU CAN ALSO CLICK THROUGH DIRECTLY TO THE CONVERSATIONS THAT ARE HAPPENING AND ENGAGE WITH THEM

DONrsquoT JUST LISTEN FOR PEOPLE TALKING ABOUT YOUR BRAND YOU CAN LISTEN IN ABOUT COMPETITORS OR TOPICS OF INTEREST TO YOUR AUDIENCE YOUrsquoRE LOOKING FOR OPPORTUNITIES TO ENGAGE YOUrsquoRE LOOKING FOR PEOPLE IN NEED OF WHAT YOUrsquoRE AWESOME AT

AS THE WEB BUZZED WITH THOUGHTS OPINIONS AND SPECULATIONS ABOUT THE MINI 9 DELL STRATEGICALLY ADDED TO THE CONVERSATION WITH BITS OF PRODUCT INFORMATION OR CORRECTIONS ABOUT MISINFORMATION THEY WERE CAREFUL HOWEVER TO ALLOW THE CONVERSATION TO HAPPEN AS ORGANICALLY AS POSSIBLE

LISTENINGIS NOT ONLY AN OPPORTUNITY

ITrsquoS ALSO AN OBLIGATION

LISTEN TO LEARN WHO IS TALKING ABOUT YOU WHAT THEYrsquoRE SAYING AND WHETHER ITrsquoS POSITIVE NEGATIVE OR NEUTRAL YOU CAN ALSO CLICK THROUGH DIRECTLY TO THE CONVERSATIONS THAT ARE HAPPENING AND ENGAGE WITH THEM

DONrsquoT JUST LISTEN FOR PEOPLE TALKING ABOUT YOUR BRAND YOU CAN LISTEN IN ABOUT COMPETITORS OR TOPICS OF INTEREST TO YOUR AUDIENCE YOUrsquoRE LOOKING FOR OPPORTUNITIES TO ENGAGE YOUrsquoRE LOOKING FOR PEOPLE IN NEED OF WHAT YOUrsquoRE AWESOME AT

AS THE WEB BUZZED WITH THOUGHTS OPINIONS AND SPECULATIONS ABOUT THE MINI 9 DELL STRATEGICALLY ADDED TO THE CONVERSATION WITH BITS OF PRODUCT INFORMATION OR CORRECTIONS ABOUT MISINFORMATION THEY WERE CAREFUL HOWEVER TO ALLOW THE CONVERSATION TO HAPPEN AS ORGANICALLY AS POSSIBLE

LISTEN TO LEARN WHO IS TALKING ABOUT YOU WHAT THEYrsquoRE SAYING AND WHETHER ITrsquoS POSITIVE NEGATIVE OR NEUTRAL YOU CAN ALSO CLICK THROUGH DIRECTLY TO THE CONVERSATIONS THAT ARE HAPPENING AND ENGAGE WITH THEM

DONrsquoT JUST LISTEN FOR PEOPLE TALKING ABOUT YOUR BRAND YOU CAN LISTEN IN ABOUT COMPETITORS OR TOPICS OF INTEREST TO YOUR AUDIENCE YOUrsquoRE LOOKING FOR OPPORTUNITIES TO ENGAGE YOUrsquoRE LOOKING FOR PEOPLE IN NEED OF WHAT YOUrsquoRE AWESOME AT

AS THE WEB BUZZED WITH THOUGHTS OPINIONS AND SPECULATIONS ABOUT THE MINI 9 DELL STRATEGICALLY ADDED TO THE CONVERSATION WITH BITS OF PRODUCT INFORMATION OR CORRECTIONS ABOUT MISINFORMATION THEY WERE CAREFUL HOWEVER TO ALLOW THE CONVERSATION TO HAPPEN AS ORGANICALLY AS POSSIBLE

DONrsquoT JUST LISTEN FOR PEOPLE TALKING ABOUT YOUR BRAND YOU CAN LISTEN IN ABOUT COMPETITORS OR TOPICS OF INTEREST TO YOUR AUDIENCE YOUrsquoRE LOOKING FOR OPPORTUNITIES TO ENGAGE YOUrsquoRE LOOKING FOR PEOPLE IN NEED OF WHAT YOUrsquoRE AWESOME AT

AS THE WEB BUZZED WITH THOUGHTS OPINIONS AND SPECULATIONS ABOUT THE MINI 9 DELL STRATEGICALLY ADDED TO THE CONVERSATION WITH BITS OF PRODUCT INFORMATION OR CORRECTIONS ABOUT MISINFORMATION THEY WERE CAREFUL HOWEVER TO ALLOW THE CONVERSATION TO HAPPEN AS ORGANICALLY AS POSSIBLE

AS THE WEB BUZZED WITH THOUGHTS OPINIONS AND SPECULATIONS ABOUT THE MINI 9 DELL STRATEGICALLY ADDED TO THE CONVERSATION WITH BITS OF PRODUCT INFORMATION OR CORRECTIONS ABOUT MISINFORMATION THEY WERE CAREFUL HOWEVER TO ALLOW THE CONVERSATION TO HAPPEN AS ORGANICALLY AS POSSIBLE

THEY SAW CONVERSATION INCREASE 10-FOLD IN THE MONTH BEFORE LAUNCH IF THEY DO THIS ON AN ONGOING BASIS THEY CAN CREATE BENCHMARKS FOR OTHER PRODUCTS AND TRACK HOW CONVERSATION CORRELATES WITH SALES OVER TIME THEY ALSO IDENTIFIED KEY INFLUENCERS AND BUILT RELATIONSHIPS WITH THEM THEY GOT A TRUE READ ON THE COMMUNITY

DELL USES THE SOCIAL SPACE NOT JUST TO PROMOTE PRODUCTS BUT TO

SHOW THAT THEY GET IT AND DEMONSTRATE THEIR COMMITMENT TO

THE SMALL BUSINESS CUSTOMER

RED CROSS LISTENS IN A DIFFERENT WAY THEIR JOB IS TO

RAISE MONEY AND RECRUIT VOLUNTEERS AND BEFORE THEY STARTED LISTENING THEY HAD A

NOTION OF HOW THEY WERE PERCEIVED IN THE PUBLIC

RED CROSS LISTENS IN A DIFFERENT WAY THEIR JOB IS TO

RAISE MONEY AND RECRUIT VOLUNTEERS AND BEFORE THEY STARTED LISTENING THEY HAD A

NOTION OF HOW THEY WERE PERCEIVED IN THE PUBLIC

BUT WHAT THEY FOUND WAS THAT THE CONVERSATION WAS

ACTUALLY QUITE DIFFERENT AND AS THEY DUG DEEPER THEY

WERE ABLE TO GET A TRUE PULSE ON THEIR BRAND AND

TAILOR THEIR MESSAGES ACCORDINGLY

BUT WHAT THEY FOUND WAS THAT THE CONVERSATION WAS

ACTUALLY QUITE DIFFERENT AND AS THEY DUG DEEPER THEY

WERE ABLE TO GET A TRUE PULSE ON THEIR BRAND AND

TAILOR THEIR MESSAGES ACCORDINGLY

A GOOD EXAMPLE OF HOW TO LEVERAGE THE CONVERSATION THATrsquoS OCCURRING ORGANICALLY THEYrsquoVE AGGREGATED ALL OF THE CONVERSATION HAPPENING ONLINE INTO ONE PLACE USING TAGS AND KEYWORD SEARCHES SO A USER CAN COME AND SEE ALL OF THE DISCUSSION ABOUT WINDOWS 7 ON TWITTER FACEBOOK BLOGS YOUTUBE ETC

A SIMILAR PAGE FOR WHOLE FOODS IT SHOWS THE CONVERSATION HAPPENING IN FACEBOOK AND TWITTER AND ALSO HAS A DIRECTORY OF TWITTER ACCOUNTS FOR ALL OF THE LOCAL STORES WHICH COULD BE USEFUL FOR THE DIFFERENT DEPARTMENTS AND SCHOOLS AT UCLA

YOUTUBE PAGE LOOKS

GREAT LOTS OF CONTENT LOTS OF

VIEWS

BUT ASK YOURSELF HOW THE CONTENT MATCHES THE CONVERSATION HAPPENING

ONLINE ARE YOU GIVING PEOPLE THE CONTENT THEY

WANT OR SIMPLY THE CONTENT YOU HAVE

ARE YOU CREATING MULTIPLE CHANNELS THAT WORK TOGETHER IN AN ECO-SYSTEM

YOU HAVE THE OPPORTUNITY TO LEVERAGE THE STRENGTHS OF EACH CHANNEL TO BUILD MOMENTUM WITH YOUR AUDIENCE IF YOUrsquoRE LISTENING TO THEM

LOOKING AT FLICKR THERE ARE A BUNCH OF UCLA PROFILES SOME LOOK LIKE THEYrsquoRE CREATED BY THE SCHOOL AND OTHERS NOT

BUT YOUrsquoLL NOTICE THAT SOME OF THEM HAVE NO CONTENT IN THEM AND OTHERS HAVE CONTENT BUT NO CONTACTS

INSTEAD OF JUST UPLOADING PHOTOS WHAT IF WE WENT AND FOUND THOSE PEOPLE AND LET THEM KNOW THEIR PICTURES ARE UP THERE YOU COULD PROBABLY DO A LOT MORE TO CREATE RELATIONSHIPS THAT WAY

LOOKING AT FLICKR THERE ARE A BUNCH OF UCLA PROFILES SOME LOOK LIKE THEYrsquoRE CREATED BY THE SCHOOL AND OTHERS NOT

BUT YOUrsquoLL NOTICE THAT SOME OF THEM HAVE NO CONTENT IN THEM AND OTHERS HAVE CONTENT BUT NO CONTACTS

INSTEAD OF JUST UPLOADING PHOTOS WHAT IF WE WENT AND FOUND THOSE PEOPLE AND LET THEM KNOW THEIR PICTURES ARE UP THERE YOU COULD PROBABLY DO A LOT MORE TO CREATE RELATIONSHIPS THAT WAY

YOU CAN SEE HERE THAT THERErsquoS BEEN AN EXPECTATION SET AND NOT DELIVERED

GOOD PHOTOS HERE BUT THIS COULD BE A LOT MORE POWERFUL IF WE LEVERAGE THE SOCIAL ASPECTS OF FLICKR AND ADD THE SUBJECTSrsquo NAMES AND CONNECT WITH THEM

Clear Principles are a must to insure everyone is alignedhellip

Clear Principles are a must to insure everyone is alignedhellip

COKE IS DOING GREAT THINGS FOR ITS BRANDS IN SOCIAL MEDIA THIS PAGE IS AT THE CORE mdash POSTING ITS SOCIAL MEDIA POLICY FOR ANYONE TO SEE A LOT OF PROGRESSIVE ORGANIZATIONS ARE DOING THIS AND IT CAN MAKE A BIG DIFFERENCE SEE MORE IN THEIR CASE STUDY HERE HTTPWWWSLIDESHARENETISTRATEGYCOCA-COLAS-SOCIAL-MEDIA-STRATEGY

RED CROSS LISTENS IN A DIFFERENT WAY THEIR JOB IS TO

RAISE MONEY AND RECRUIT VOLUNTEERS AND BEFORE THEY STARTED LISTENING THEY HAD A

NOTION OF HOW THEY WERE PERCEIVED IN THE PUBLIC

BUT WHAT THEY FOUND WAS THAT THE CONVERSATION WAS

ACTUALLY QUITE DIFFERENT AND AS THEY DUG DEEPER THEY

WERE ABLE TO GET A TRUE PULSE ON THEIR BRAND AND

TAILOR THEIR MESSAGES ACCORDINGLY

BUT WHAT THEY FOUND WAS THAT THE CONVERSATION WAS

ACTUALLY QUITE DIFFERENT AND AS THEY DUG DEEPER THEY

WERE ABLE TO GET A TRUE PULSE ON THEIR BRAND AND

TAILOR THEIR MESSAGES ACCORDINGLY

A GOOD EXAMPLE OF HOW TO LEVERAGE THE CONVERSATION THATrsquoS OCCURRING ORGANICALLY THEYrsquoVE AGGREGATED ALL OF THE CONVERSATION HAPPENING ONLINE INTO ONE PLACE USING TAGS AND KEYWORD SEARCHES SO A USER CAN COME AND SEE ALL OF THE DISCUSSION ABOUT WINDOWS 7 ON TWITTER FACEBOOK BLOGS YOUTUBE ETC

A SIMILAR PAGE FOR WHOLE FOODS IT SHOWS THE CONVERSATION HAPPENING IN FACEBOOK AND TWITTER AND ALSO HAS A DIRECTORY OF TWITTER ACCOUNTS FOR ALL OF THE LOCAL STORES WHICH COULD BE USEFUL FOR THE DIFFERENT DEPARTMENTS AND SCHOOLS AT UCLA

YOUTUBE PAGE LOOKS

GREAT LOTS OF CONTENT LOTS OF

VIEWS

BUT ASK YOURSELF HOW THE CONTENT MATCHES THE CONVERSATION HAPPENING

ONLINE ARE YOU GIVING PEOPLE THE CONTENT THEY

WANT OR SIMPLY THE CONTENT YOU HAVE

ARE YOU CREATING MULTIPLE CHANNELS THAT WORK TOGETHER IN AN ECO-SYSTEM

YOU HAVE THE OPPORTUNITY TO LEVERAGE THE STRENGTHS OF EACH CHANNEL TO BUILD MOMENTUM WITH YOUR AUDIENCE IF YOUrsquoRE LISTENING TO THEM

LOOKING AT FLICKR THERE ARE A BUNCH OF UCLA PROFILES SOME LOOK LIKE THEYrsquoRE CREATED BY THE SCHOOL AND OTHERS NOT

BUT YOUrsquoLL NOTICE THAT SOME OF THEM HAVE NO CONTENT IN THEM AND OTHERS HAVE CONTENT BUT NO CONTACTS

INSTEAD OF JUST UPLOADING PHOTOS WHAT IF WE WENT AND FOUND THOSE PEOPLE AND LET THEM KNOW THEIR PICTURES ARE UP THERE YOU COULD PROBABLY DO A LOT MORE TO CREATE RELATIONSHIPS THAT WAY

LOOKING AT FLICKR THERE ARE A BUNCH OF UCLA PROFILES SOME LOOK LIKE THEYrsquoRE CREATED BY THE SCHOOL AND OTHERS NOT

BUT YOUrsquoLL NOTICE THAT SOME OF THEM HAVE NO CONTENT IN THEM AND OTHERS HAVE CONTENT BUT NO CONTACTS

INSTEAD OF JUST UPLOADING PHOTOS WHAT IF WE WENT AND FOUND THOSE PEOPLE AND LET THEM KNOW THEIR PICTURES ARE UP THERE YOU COULD PROBABLY DO A LOT MORE TO CREATE RELATIONSHIPS THAT WAY

YOU CAN SEE HERE THAT THERErsquoS BEEN AN EXPECTATION SET AND NOT DELIVERED

GOOD PHOTOS HERE BUT THIS COULD BE A LOT MORE POWERFUL IF WE LEVERAGE THE SOCIAL ASPECTS OF FLICKR AND ADD THE SUBJECTSrsquo NAMES AND CONNECT WITH THEM

Clear Principles are a must to insure everyone is alignedhellip

Clear Principles are a must to insure everyone is alignedhellip

COKE IS DOING GREAT THINGS FOR ITS BRANDS IN SOCIAL MEDIA THIS PAGE IS AT THE CORE mdash POSTING ITS SOCIAL MEDIA POLICY FOR ANYONE TO SEE A LOT OF PROGRESSIVE ORGANIZATIONS ARE DOING THIS AND IT CAN MAKE A BIG DIFFERENCE SEE MORE IN THEIR CASE STUDY HERE HTTPWWWSLIDESHARENETISTRATEGYCOCA-COLAS-SOCIAL-MEDIA-STRATEGY

BUT WHAT THEY FOUND WAS THAT THE CONVERSATION WAS

ACTUALLY QUITE DIFFERENT AND AS THEY DUG DEEPER THEY

WERE ABLE TO GET A TRUE PULSE ON THEIR BRAND AND

TAILOR THEIR MESSAGES ACCORDINGLY

BUT WHAT THEY FOUND WAS THAT THE CONVERSATION WAS

ACTUALLY QUITE DIFFERENT AND AS THEY DUG DEEPER THEY

WERE ABLE TO GET A TRUE PULSE ON THEIR BRAND AND

TAILOR THEIR MESSAGES ACCORDINGLY

A GOOD EXAMPLE OF HOW TO LEVERAGE THE CONVERSATION THATrsquoS OCCURRING ORGANICALLY THEYrsquoVE AGGREGATED ALL OF THE CONVERSATION HAPPENING ONLINE INTO ONE PLACE USING TAGS AND KEYWORD SEARCHES SO A USER CAN COME AND SEE ALL OF THE DISCUSSION ABOUT WINDOWS 7 ON TWITTER FACEBOOK BLOGS YOUTUBE ETC

A SIMILAR PAGE FOR WHOLE FOODS IT SHOWS THE CONVERSATION HAPPENING IN FACEBOOK AND TWITTER AND ALSO HAS A DIRECTORY OF TWITTER ACCOUNTS FOR ALL OF THE LOCAL STORES WHICH COULD BE USEFUL FOR THE DIFFERENT DEPARTMENTS AND SCHOOLS AT UCLA

YOUTUBE PAGE LOOKS

GREAT LOTS OF CONTENT LOTS OF

VIEWS

BUT ASK YOURSELF HOW THE CONTENT MATCHES THE CONVERSATION HAPPENING

ONLINE ARE YOU GIVING PEOPLE THE CONTENT THEY

WANT OR SIMPLY THE CONTENT YOU HAVE

ARE YOU CREATING MULTIPLE CHANNELS THAT WORK TOGETHER IN AN ECO-SYSTEM

YOU HAVE THE OPPORTUNITY TO LEVERAGE THE STRENGTHS OF EACH CHANNEL TO BUILD MOMENTUM WITH YOUR AUDIENCE IF YOUrsquoRE LISTENING TO THEM

LOOKING AT FLICKR THERE ARE A BUNCH OF UCLA PROFILES SOME LOOK LIKE THEYrsquoRE CREATED BY THE SCHOOL AND OTHERS NOT

BUT YOUrsquoLL NOTICE THAT SOME OF THEM HAVE NO CONTENT IN THEM AND OTHERS HAVE CONTENT BUT NO CONTACTS

INSTEAD OF JUST UPLOADING PHOTOS WHAT IF WE WENT AND FOUND THOSE PEOPLE AND LET THEM KNOW THEIR PICTURES ARE UP THERE YOU COULD PROBABLY DO A LOT MORE TO CREATE RELATIONSHIPS THAT WAY

LOOKING AT FLICKR THERE ARE A BUNCH OF UCLA PROFILES SOME LOOK LIKE THEYrsquoRE CREATED BY THE SCHOOL AND OTHERS NOT

BUT YOUrsquoLL NOTICE THAT SOME OF THEM HAVE NO CONTENT IN THEM AND OTHERS HAVE CONTENT BUT NO CONTACTS

INSTEAD OF JUST UPLOADING PHOTOS WHAT IF WE WENT AND FOUND THOSE PEOPLE AND LET THEM KNOW THEIR PICTURES ARE UP THERE YOU COULD PROBABLY DO A LOT MORE TO CREATE RELATIONSHIPS THAT WAY

YOU CAN SEE HERE THAT THERErsquoS BEEN AN EXPECTATION SET AND NOT DELIVERED

GOOD PHOTOS HERE BUT THIS COULD BE A LOT MORE POWERFUL IF WE LEVERAGE THE SOCIAL ASPECTS OF FLICKR AND ADD THE SUBJECTSrsquo NAMES AND CONNECT WITH THEM

Clear Principles are a must to insure everyone is alignedhellip

Clear Principles are a must to insure everyone is alignedhellip

COKE IS DOING GREAT THINGS FOR ITS BRANDS IN SOCIAL MEDIA THIS PAGE IS AT THE CORE mdash POSTING ITS SOCIAL MEDIA POLICY FOR ANYONE TO SEE A LOT OF PROGRESSIVE ORGANIZATIONS ARE DOING THIS AND IT CAN MAKE A BIG DIFFERENCE SEE MORE IN THEIR CASE STUDY HERE HTTPWWWSLIDESHARENETISTRATEGYCOCA-COLAS-SOCIAL-MEDIA-STRATEGY

BUT WHAT THEY FOUND WAS THAT THE CONVERSATION WAS

ACTUALLY QUITE DIFFERENT AND AS THEY DUG DEEPER THEY

WERE ABLE TO GET A TRUE PULSE ON THEIR BRAND AND

TAILOR THEIR MESSAGES ACCORDINGLY

A GOOD EXAMPLE OF HOW TO LEVERAGE THE CONVERSATION THATrsquoS OCCURRING ORGANICALLY THEYrsquoVE AGGREGATED ALL OF THE CONVERSATION HAPPENING ONLINE INTO ONE PLACE USING TAGS AND KEYWORD SEARCHES SO A USER CAN COME AND SEE ALL OF THE DISCUSSION ABOUT WINDOWS 7 ON TWITTER FACEBOOK BLOGS YOUTUBE ETC

A SIMILAR PAGE FOR WHOLE FOODS IT SHOWS THE CONVERSATION HAPPENING IN FACEBOOK AND TWITTER AND ALSO HAS A DIRECTORY OF TWITTER ACCOUNTS FOR ALL OF THE LOCAL STORES WHICH COULD BE USEFUL FOR THE DIFFERENT DEPARTMENTS AND SCHOOLS AT UCLA

YOUTUBE PAGE LOOKS

GREAT LOTS OF CONTENT LOTS OF

VIEWS

BUT ASK YOURSELF HOW THE CONTENT MATCHES THE CONVERSATION HAPPENING

ONLINE ARE YOU GIVING PEOPLE THE CONTENT THEY

WANT OR SIMPLY THE CONTENT YOU HAVE

ARE YOU CREATING MULTIPLE CHANNELS THAT WORK TOGETHER IN AN ECO-SYSTEM

YOU HAVE THE OPPORTUNITY TO LEVERAGE THE STRENGTHS OF EACH CHANNEL TO BUILD MOMENTUM WITH YOUR AUDIENCE IF YOUrsquoRE LISTENING TO THEM

LOOKING AT FLICKR THERE ARE A BUNCH OF UCLA PROFILES SOME LOOK LIKE THEYrsquoRE CREATED BY THE SCHOOL AND OTHERS NOT

BUT YOUrsquoLL NOTICE THAT SOME OF THEM HAVE NO CONTENT IN THEM AND OTHERS HAVE CONTENT BUT NO CONTACTS

INSTEAD OF JUST UPLOADING PHOTOS WHAT IF WE WENT AND FOUND THOSE PEOPLE AND LET THEM KNOW THEIR PICTURES ARE UP THERE YOU COULD PROBABLY DO A LOT MORE TO CREATE RELATIONSHIPS THAT WAY

LOOKING AT FLICKR THERE ARE A BUNCH OF UCLA PROFILES SOME LOOK LIKE THEYrsquoRE CREATED BY THE SCHOOL AND OTHERS NOT

BUT YOUrsquoLL NOTICE THAT SOME OF THEM HAVE NO CONTENT IN THEM AND OTHERS HAVE CONTENT BUT NO CONTACTS

INSTEAD OF JUST UPLOADING PHOTOS WHAT IF WE WENT AND FOUND THOSE PEOPLE AND LET THEM KNOW THEIR PICTURES ARE UP THERE YOU COULD PROBABLY DO A LOT MORE TO CREATE RELATIONSHIPS THAT WAY

YOU CAN SEE HERE THAT THERErsquoS BEEN AN EXPECTATION SET AND NOT DELIVERED

GOOD PHOTOS HERE BUT THIS COULD BE A LOT MORE POWERFUL IF WE LEVERAGE THE SOCIAL ASPECTS OF FLICKR AND ADD THE SUBJECTSrsquo NAMES AND CONNECT WITH THEM

Clear Principles are a must to insure everyone is alignedhellip

Clear Principles are a must to insure everyone is alignedhellip

COKE IS DOING GREAT THINGS FOR ITS BRANDS IN SOCIAL MEDIA THIS PAGE IS AT THE CORE mdash POSTING ITS SOCIAL MEDIA POLICY FOR ANYONE TO SEE A LOT OF PROGRESSIVE ORGANIZATIONS ARE DOING THIS AND IT CAN MAKE A BIG DIFFERENCE SEE MORE IN THEIR CASE STUDY HERE HTTPWWWSLIDESHARENETISTRATEGYCOCA-COLAS-SOCIAL-MEDIA-STRATEGY

A GOOD EXAMPLE OF HOW TO LEVERAGE THE CONVERSATION THATrsquoS OCCURRING ORGANICALLY THEYrsquoVE AGGREGATED ALL OF THE CONVERSATION HAPPENING ONLINE INTO ONE PLACE USING TAGS AND KEYWORD SEARCHES SO A USER CAN COME AND SEE ALL OF THE DISCUSSION ABOUT WINDOWS 7 ON TWITTER FACEBOOK BLOGS YOUTUBE ETC

A SIMILAR PAGE FOR WHOLE FOODS IT SHOWS THE CONVERSATION HAPPENING IN FACEBOOK AND TWITTER AND ALSO HAS A DIRECTORY OF TWITTER ACCOUNTS FOR ALL OF THE LOCAL STORES WHICH COULD BE USEFUL FOR THE DIFFERENT DEPARTMENTS AND SCHOOLS AT UCLA

YOUTUBE PAGE LOOKS

GREAT LOTS OF CONTENT LOTS OF

VIEWS

BUT ASK YOURSELF HOW THE CONTENT MATCHES THE CONVERSATION HAPPENING

ONLINE ARE YOU GIVING PEOPLE THE CONTENT THEY

WANT OR SIMPLY THE CONTENT YOU HAVE

ARE YOU CREATING MULTIPLE CHANNELS THAT WORK TOGETHER IN AN ECO-SYSTEM

YOU HAVE THE OPPORTUNITY TO LEVERAGE THE STRENGTHS OF EACH CHANNEL TO BUILD MOMENTUM WITH YOUR AUDIENCE IF YOUrsquoRE LISTENING TO THEM

LOOKING AT FLICKR THERE ARE A BUNCH OF UCLA PROFILES SOME LOOK LIKE THEYrsquoRE CREATED BY THE SCHOOL AND OTHERS NOT

BUT YOUrsquoLL NOTICE THAT SOME OF THEM HAVE NO CONTENT IN THEM AND OTHERS HAVE CONTENT BUT NO CONTACTS

INSTEAD OF JUST UPLOADING PHOTOS WHAT IF WE WENT AND FOUND THOSE PEOPLE AND LET THEM KNOW THEIR PICTURES ARE UP THERE YOU COULD PROBABLY DO A LOT MORE TO CREATE RELATIONSHIPS THAT WAY

LOOKING AT FLICKR THERE ARE A BUNCH OF UCLA PROFILES SOME LOOK LIKE THEYrsquoRE CREATED BY THE SCHOOL AND OTHERS NOT

BUT YOUrsquoLL NOTICE THAT SOME OF THEM HAVE NO CONTENT IN THEM AND OTHERS HAVE CONTENT BUT NO CONTACTS

INSTEAD OF JUST UPLOADING PHOTOS WHAT IF WE WENT AND FOUND THOSE PEOPLE AND LET THEM KNOW THEIR PICTURES ARE UP THERE YOU COULD PROBABLY DO A LOT MORE TO CREATE RELATIONSHIPS THAT WAY

YOU CAN SEE HERE THAT THERErsquoS BEEN AN EXPECTATION SET AND NOT DELIVERED

GOOD PHOTOS HERE BUT THIS COULD BE A LOT MORE POWERFUL IF WE LEVERAGE THE SOCIAL ASPECTS OF FLICKR AND ADD THE SUBJECTSrsquo NAMES AND CONNECT WITH THEM

Clear Principles are a must to insure everyone is alignedhellip

Clear Principles are a must to insure everyone is alignedhellip

COKE IS DOING GREAT THINGS FOR ITS BRANDS IN SOCIAL MEDIA THIS PAGE IS AT THE CORE mdash POSTING ITS SOCIAL MEDIA POLICY FOR ANYONE TO SEE A LOT OF PROGRESSIVE ORGANIZATIONS ARE DOING THIS AND IT CAN MAKE A BIG DIFFERENCE SEE MORE IN THEIR CASE STUDY HERE HTTPWWWSLIDESHARENETISTRATEGYCOCA-COLAS-SOCIAL-MEDIA-STRATEGY

A SIMILAR PAGE FOR WHOLE FOODS IT SHOWS THE CONVERSATION HAPPENING IN FACEBOOK AND TWITTER AND ALSO HAS A DIRECTORY OF TWITTER ACCOUNTS FOR ALL OF THE LOCAL STORES WHICH COULD BE USEFUL FOR THE DIFFERENT DEPARTMENTS AND SCHOOLS AT UCLA

YOUTUBE PAGE LOOKS

GREAT LOTS OF CONTENT LOTS OF

VIEWS

BUT ASK YOURSELF HOW THE CONTENT MATCHES THE CONVERSATION HAPPENING

ONLINE ARE YOU GIVING PEOPLE THE CONTENT THEY

WANT OR SIMPLY THE CONTENT YOU HAVE

ARE YOU CREATING MULTIPLE CHANNELS THAT WORK TOGETHER IN AN ECO-SYSTEM

YOU HAVE THE OPPORTUNITY TO LEVERAGE THE STRENGTHS OF EACH CHANNEL TO BUILD MOMENTUM WITH YOUR AUDIENCE IF YOUrsquoRE LISTENING TO THEM

LOOKING AT FLICKR THERE ARE A BUNCH OF UCLA PROFILES SOME LOOK LIKE THEYrsquoRE CREATED BY THE SCHOOL AND OTHERS NOT

BUT YOUrsquoLL NOTICE THAT SOME OF THEM HAVE NO CONTENT IN THEM AND OTHERS HAVE CONTENT BUT NO CONTACTS

INSTEAD OF JUST UPLOADING PHOTOS WHAT IF WE WENT AND FOUND THOSE PEOPLE AND LET THEM KNOW THEIR PICTURES ARE UP THERE YOU COULD PROBABLY DO A LOT MORE TO CREATE RELATIONSHIPS THAT WAY

LOOKING AT FLICKR THERE ARE A BUNCH OF UCLA PROFILES SOME LOOK LIKE THEYrsquoRE CREATED BY THE SCHOOL AND OTHERS NOT

BUT YOUrsquoLL NOTICE THAT SOME OF THEM HAVE NO CONTENT IN THEM AND OTHERS HAVE CONTENT BUT NO CONTACTS

INSTEAD OF JUST UPLOADING PHOTOS WHAT IF WE WENT AND FOUND THOSE PEOPLE AND LET THEM KNOW THEIR PICTURES ARE UP THERE YOU COULD PROBABLY DO A LOT MORE TO CREATE RELATIONSHIPS THAT WAY

YOU CAN SEE HERE THAT THERErsquoS BEEN AN EXPECTATION SET AND NOT DELIVERED

GOOD PHOTOS HERE BUT THIS COULD BE A LOT MORE POWERFUL IF WE LEVERAGE THE SOCIAL ASPECTS OF FLICKR AND ADD THE SUBJECTSrsquo NAMES AND CONNECT WITH THEM

Clear Principles are a must to insure everyone is alignedhellip

Clear Principles are a must to insure everyone is alignedhellip

COKE IS DOING GREAT THINGS FOR ITS BRANDS IN SOCIAL MEDIA THIS PAGE IS AT THE CORE mdash POSTING ITS SOCIAL MEDIA POLICY FOR ANYONE TO SEE A LOT OF PROGRESSIVE ORGANIZATIONS ARE DOING THIS AND IT CAN MAKE A BIG DIFFERENCE SEE MORE IN THEIR CASE STUDY HERE HTTPWWWSLIDESHARENETISTRATEGYCOCA-COLAS-SOCIAL-MEDIA-STRATEGY

YOUTUBE PAGE LOOKS

GREAT LOTS OF CONTENT LOTS OF

VIEWS

BUT ASK YOURSELF HOW THE CONTENT MATCHES THE CONVERSATION HAPPENING

ONLINE ARE YOU GIVING PEOPLE THE CONTENT THEY

WANT OR SIMPLY THE CONTENT YOU HAVE

ARE YOU CREATING MULTIPLE CHANNELS THAT WORK TOGETHER IN AN ECO-SYSTEM

YOU HAVE THE OPPORTUNITY TO LEVERAGE THE STRENGTHS OF EACH CHANNEL TO BUILD MOMENTUM WITH YOUR AUDIENCE IF YOUrsquoRE LISTENING TO THEM

LOOKING AT FLICKR THERE ARE A BUNCH OF UCLA PROFILES SOME LOOK LIKE THEYrsquoRE CREATED BY THE SCHOOL AND OTHERS NOT

BUT YOUrsquoLL NOTICE THAT SOME OF THEM HAVE NO CONTENT IN THEM AND OTHERS HAVE CONTENT BUT NO CONTACTS

INSTEAD OF JUST UPLOADING PHOTOS WHAT IF WE WENT AND FOUND THOSE PEOPLE AND LET THEM KNOW THEIR PICTURES ARE UP THERE YOU COULD PROBABLY DO A LOT MORE TO CREATE RELATIONSHIPS THAT WAY

LOOKING AT FLICKR THERE ARE A BUNCH OF UCLA PROFILES SOME LOOK LIKE THEYrsquoRE CREATED BY THE SCHOOL AND OTHERS NOT

BUT YOUrsquoLL NOTICE THAT SOME OF THEM HAVE NO CONTENT IN THEM AND OTHERS HAVE CONTENT BUT NO CONTACTS

INSTEAD OF JUST UPLOADING PHOTOS WHAT IF WE WENT AND FOUND THOSE PEOPLE AND LET THEM KNOW THEIR PICTURES ARE UP THERE YOU COULD PROBABLY DO A LOT MORE TO CREATE RELATIONSHIPS THAT WAY

YOU CAN SEE HERE THAT THERErsquoS BEEN AN EXPECTATION SET AND NOT DELIVERED

GOOD PHOTOS HERE BUT THIS COULD BE A LOT MORE POWERFUL IF WE LEVERAGE THE SOCIAL ASPECTS OF FLICKR AND ADD THE SUBJECTSrsquo NAMES AND CONNECT WITH THEM

Clear Principles are a must to insure everyone is alignedhellip

Clear Principles are a must to insure everyone is alignedhellip

COKE IS DOING GREAT THINGS FOR ITS BRANDS IN SOCIAL MEDIA THIS PAGE IS AT THE CORE mdash POSTING ITS SOCIAL MEDIA POLICY FOR ANYONE TO SEE A LOT OF PROGRESSIVE ORGANIZATIONS ARE DOING THIS AND IT CAN MAKE A BIG DIFFERENCE SEE MORE IN THEIR CASE STUDY HERE HTTPWWWSLIDESHARENETISTRATEGYCOCA-COLAS-SOCIAL-MEDIA-STRATEGY

LOOKING AT FLICKR THERE ARE A BUNCH OF UCLA PROFILES SOME LOOK LIKE THEYrsquoRE CREATED BY THE SCHOOL AND OTHERS NOT

BUT YOUrsquoLL NOTICE THAT SOME OF THEM HAVE NO CONTENT IN THEM AND OTHERS HAVE CONTENT BUT NO CONTACTS

INSTEAD OF JUST UPLOADING PHOTOS WHAT IF WE WENT AND FOUND THOSE PEOPLE AND LET THEM KNOW THEIR PICTURES ARE UP THERE YOU COULD PROBABLY DO A LOT MORE TO CREATE RELATIONSHIPS THAT WAY

LOOKING AT FLICKR THERE ARE A BUNCH OF UCLA PROFILES SOME LOOK LIKE THEYrsquoRE CREATED BY THE SCHOOL AND OTHERS NOT

BUT YOUrsquoLL NOTICE THAT SOME OF THEM HAVE NO CONTENT IN THEM AND OTHERS HAVE CONTENT BUT NO CONTACTS

INSTEAD OF JUST UPLOADING PHOTOS WHAT IF WE WENT AND FOUND THOSE PEOPLE AND LET THEM KNOW THEIR PICTURES ARE UP THERE YOU COULD PROBABLY DO A LOT MORE TO CREATE RELATIONSHIPS THAT WAY

YOU CAN SEE HERE THAT THERErsquoS BEEN AN EXPECTATION SET AND NOT DELIVERED

GOOD PHOTOS HERE BUT THIS COULD BE A LOT MORE POWERFUL IF WE LEVERAGE THE SOCIAL ASPECTS OF FLICKR AND ADD THE SUBJECTSrsquo NAMES AND CONNECT WITH THEM

Clear Principles are a must to insure everyone is alignedhellip

Clear Principles are a must to insure everyone is alignedhellip

COKE IS DOING GREAT THINGS FOR ITS BRANDS IN SOCIAL MEDIA THIS PAGE IS AT THE CORE mdash POSTING ITS SOCIAL MEDIA POLICY FOR ANYONE TO SEE A LOT OF PROGRESSIVE ORGANIZATIONS ARE DOING THIS AND IT CAN MAKE A BIG DIFFERENCE SEE MORE IN THEIR CASE STUDY HERE HTTPWWWSLIDESHARENETISTRATEGYCOCA-COLAS-SOCIAL-MEDIA-STRATEGY

LOOKING AT FLICKR THERE ARE A BUNCH OF UCLA PROFILES SOME LOOK LIKE THEYrsquoRE CREATED BY THE SCHOOL AND OTHERS NOT

BUT YOUrsquoLL NOTICE THAT SOME OF THEM HAVE NO CONTENT IN THEM AND OTHERS HAVE CONTENT BUT NO CONTACTS

INSTEAD OF JUST UPLOADING PHOTOS WHAT IF WE WENT AND FOUND THOSE PEOPLE AND LET THEM KNOW THEIR PICTURES ARE UP THERE YOU COULD PROBABLY DO A LOT MORE TO CREATE RELATIONSHIPS THAT WAY

YOU CAN SEE HERE THAT THERErsquoS BEEN AN EXPECTATION SET AND NOT DELIVERED

GOOD PHOTOS HERE BUT THIS COULD BE A LOT MORE POWERFUL IF WE LEVERAGE THE SOCIAL ASPECTS OF FLICKR AND ADD THE SUBJECTSrsquo NAMES AND CONNECT WITH THEM

Clear Principles are a must to insure everyone is alignedhellip

Clear Principles are a must to insure everyone is alignedhellip

COKE IS DOING GREAT THINGS FOR ITS BRANDS IN SOCIAL MEDIA THIS PAGE IS AT THE CORE mdash POSTING ITS SOCIAL MEDIA POLICY FOR ANYONE TO SEE A LOT OF PROGRESSIVE ORGANIZATIONS ARE DOING THIS AND IT CAN MAKE A BIG DIFFERENCE SEE MORE IN THEIR CASE STUDY HERE HTTPWWWSLIDESHARENETISTRATEGYCOCA-COLAS-SOCIAL-MEDIA-STRATEGY

YOU CAN SEE HERE THAT THERErsquoS BEEN AN EXPECTATION SET AND NOT DELIVERED

GOOD PHOTOS HERE BUT THIS COULD BE A LOT MORE POWERFUL IF WE LEVERAGE THE SOCIAL ASPECTS OF FLICKR AND ADD THE SUBJECTSrsquo NAMES AND CONNECT WITH THEM

Clear Principles are a must to insure everyone is alignedhellip

Clear Principles are a must to insure everyone is alignedhellip

COKE IS DOING GREAT THINGS FOR ITS BRANDS IN SOCIAL MEDIA THIS PAGE IS AT THE CORE mdash POSTING ITS SOCIAL MEDIA POLICY FOR ANYONE TO SEE A LOT OF PROGRESSIVE ORGANIZATIONS ARE DOING THIS AND IT CAN MAKE A BIG DIFFERENCE SEE MORE IN THEIR CASE STUDY HERE HTTPWWWSLIDESHARENETISTRATEGYCOCA-COLAS-SOCIAL-MEDIA-STRATEGY

GOOD PHOTOS HERE BUT THIS COULD BE A LOT MORE POWERFUL IF WE LEVERAGE THE SOCIAL ASPECTS OF FLICKR AND ADD THE SUBJECTSrsquo NAMES AND CONNECT WITH THEM

Clear Principles are a must to insure everyone is alignedhellip

Clear Principles are a must to insure everyone is alignedhellip

COKE IS DOING GREAT THINGS FOR ITS BRANDS IN SOCIAL MEDIA THIS PAGE IS AT THE CORE mdash POSTING ITS SOCIAL MEDIA POLICY FOR ANYONE TO SEE A LOT OF PROGRESSIVE ORGANIZATIONS ARE DOING THIS AND IT CAN MAKE A BIG DIFFERENCE SEE MORE IN THEIR CASE STUDY HERE HTTPWWWSLIDESHARENETISTRATEGYCOCA-COLAS-SOCIAL-MEDIA-STRATEGY

Clear Principles are a must to insure everyone is alignedhellip

Clear Principles are a must to insure everyone is alignedhellip

COKE IS DOING GREAT THINGS FOR ITS BRANDS IN SOCIAL MEDIA THIS PAGE IS AT THE CORE mdash POSTING ITS SOCIAL MEDIA POLICY FOR ANYONE TO SEE A LOT OF PROGRESSIVE ORGANIZATIONS ARE DOING THIS AND IT CAN MAKE A BIG DIFFERENCE SEE MORE IN THEIR CASE STUDY HERE HTTPWWWSLIDESHARENETISTRATEGYCOCA-COLAS-SOCIAL-MEDIA-STRATEGY

Clear Principles are a must to insure everyone is alignedhellip

COKE IS DOING GREAT THINGS FOR ITS BRANDS IN SOCIAL MEDIA THIS PAGE IS AT THE CORE mdash POSTING ITS SOCIAL MEDIA POLICY FOR ANYONE TO SEE A LOT OF PROGRESSIVE ORGANIZATIONS ARE DOING THIS AND IT CAN MAKE A BIG DIFFERENCE SEE MORE IN THEIR CASE STUDY HERE HTTPWWWSLIDESHARENETISTRATEGYCOCA-COLAS-SOCIAL-MEDIA-STRATEGY

Finally Some Quick Lessons Learnedhellip

MORE VALUABLE LESSONS FROM COKErsquoS CASE STUDY

Finally Some Quick Lessons Learnedhellip

bullSMM is a tactic and should always be in support of brand objectives

MORE VALUABLE LESSONS FROM COKErsquoS CASE STUDY

Finally Some Quick Lessons Learnedhellip

bullSMM is a tactic and should always be in support of brand objectives

MORE VALUABLE LESSONS FROM COKErsquoS CASE STUDY

Finally Some Quick Lessons Learnedhellip

bullSMM is a tactic and should always be in support of brand objectives

bullThese platforms change frequently and can be very disruptive

MORE VALUABLE LESSONS FROM COKErsquoS CASE STUDY

Finally Some Quick Lessons Learnedhellip

bullSMM is a tactic and should always be in support of brand objectives

bullThese platforms change frequently and can be very disruptive

bullSilly to start from zerohellip

MORE VALUABLE LESSONS FROM COKErsquoS CASE STUDY

Finally Some Quick Lessons Learnedhellip

bullSMM is a tactic and should always be in support of brand objectives

bullThese platforms change frequently and can be very disruptive

bullSilly to start from zerohellip

bullAlways work with proshellip There is no ldquosticking your toe in the waterrdquo

MORE VALUABLE LESSONS FROM COKErsquoS CASE STUDY

Finally Some Quick Lessons Learnedhellip

bullSMM is a tactic and should always be in support of brand objectives

bullThese platforms change frequently and can be very disruptive

bullSilly to start from zerohellip

bullAlways work with proshellip There is no ldquosticking your toe in the waterrdquo

bullModeration is a must

MORE VALUABLE LESSONS FROM COKErsquoS CASE STUDY

Finally Some Quick Lessons Learnedhellip

bullSMM is a tactic and should always be in support of brand objectives

bullThese platforms change frequently and can be very disruptive

bullSilly to start from zerohellip

bullAlways work with proshellip There is no ldquosticking your toe in the waterrdquo

bullModeration is a must

bullTest Learn Share SCALE amp REPEAThellipAgain and Again and Again

MORE VALUABLE LESSONS FROM COKErsquoS CASE STUDY

ONE MORE FROM MERLIN MANN

DONrsquoT13 DO13 SOMETHING13 THAT13

SEEMS13 PROFITABLE13 AND13

POTENTIALLY13 MESSES13 UP13 THE13 REASON13 THAT13

PEOPLE13 LIKE13 YOU

ONE MORE FROM MERLIN MANN

UCLA HAS A TREMENDOUS OPPORTUNITY TO UNLEASH A MASSIVE VOLUNTEER ARMY TO EVANGELIZE ITS

BRAND

THINK ABOUT THE HUNDREDS OF THOUSANDS OF ALUMNI STUDENTS

FACULTY AND STAFF WHO LOVE UCLA

YOU NEED TO LISTEN TO WHAT THESE PEOPLE WANT AND THEN ENGAGE

THEM

THANK YOUJOSHLEVINEREBELINDUSTRIESCOM

JLEVINE

THANK YOUJOSHLEVINEREBELINDUSTRIESCOM

JLEVINE