presentation to the salsc annual conference march 2013
DESCRIPTION
This is a copy of the presentation made to the Scottish Association of Local Sports Councils by My Town Homepage on 23rd March 2013TRANSCRIPT
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Why Your Sports Council should use Social Media
Saturday 23rd March 2013
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SALSC Annual Conference 1994
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My Town Homepage Facebook Page
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MTH Social Media
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New Instruction Manual
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New way of selling
● BE SURE - of your PURPOSE
● ATTRACT - people who believe what you believe
● BUILD - Trust
● GROW
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Social Media Growth Cycle
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Social Media Growth Cycle
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What's Your Purpose?......● Improve Health and Physical Activity● Increase Sports Participation● Promote Role Models● Stories by Young People FOR Young
People● Promote examples of Excellence● Promote examples of Team Work● Good News
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Creating Content
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Ideas for Content......● Competition that has taken place● Awards gained● Matches won● Forthcoming Events● Grants available● Advice available● Links to...
○ Local Members' stories○ Links to National stories
● Volunteering examples● Coach Education● etc, etc, etc
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Marketing Content
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Engaging with Followers
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Growing Followers
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Why Your Sports Council should use Social Media
Saturday 23rd March 2013