presentation to business swap on social media marketing
TRANSCRIPT
www.receptive.com.au
Social Media Marketing
www.receptive.com.au
• Define Social Media Marketing
• Using Social Media in Business
• Tricks to make Social Media Easy
www.receptive.com.au
Who Am I?
• Brendan James Byrne– Working online since 1998– Started building websites in 2003– Teaching online business building since 2007
www.receptive.com.au
Receptive Technologies
• 7 Fulltime staff• 120 active clients, mostly SME’s.• Online Marketing;– Planning– Web Design / Building– Increase Visitors (Social Media & SEO)– Increase Conversion
www.receptive.com.au
Social Media MarketingOutcome;
Create a simple plan to fill the hours you are willing to dedicate to social networking
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The Three Step Formula
• 1. Grow your tribe• 2. Connect with your tribe• 3. Sell to your tribe
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Using Social Media in Business
Outcomes;Understand Facebook, Twitter and
LinkedIn.
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Using Social Media in Business
• Where does your Tribe connect? Have your presence there!
• www.facebook.com www.twitter.com www.linkedin.com www.blogger.com
• Find others;– http://en.wikipedia.org/wiki/List_of_social_networking_websites
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Using Social Media in Business
• When You Are Starting Out, Imagine;– EVERYTHING YOU POST IS VISABLE TO EVERYONE
not true – just an attitude.
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• www.facebook.com• 10 Million Facebook users in Australia• 53.6% are aged 26-64
source; http://gold.insidenetwork.com/facebook/facebook-stats/
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• Start with:– Personal Profile– Fan “Page”– Work with; Photos, Links, Notes.
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Facebook Page for your Business
• Visit;– http://www.facebook.com/pages/learn.php
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Facebook Tips
• The key is “relationships” and “conversation”, not “selling”
• Using a good profile picture/logo
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Facebook Tips
• Use keywords in your profile page and Fan page.
• Be proactive on Facebook, search for your tribe through groups & pages.
• Talk and Comment to people via their wall or commenting on people’s posts.
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• www.linkedin.com • 68% aged 35+• 1.2 Million Australians
• 1% of linked users (addicts) are responsible for 36% of visits to the site!!! WOW!
Source; http://tinyurl.com/38uxljp
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Linkedin To Do List
• Creating an interesting profile• Change of status frequently• Ask questions to gain visibility• Join relevant groups and posts regularly• Give recommendations (gain visibility)
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• www.twitter.com• 2.5 Million Australians• 84% are over 24 years old
source: http://www.itinformer.com.au/_blog/Heidi_Allen/post/Australian_Twitter_Statistics_2010/
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• Create a community of “followers”.• “Microblogging” platform• Share useful links• Make announcements• Generate conversation• Connect with like-minded people• Connect with prospects• Connect with possible suppliers
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Twitter Is Great For;
• Customer service• Soft selling• Referral marketing• Positioning yourself as an expert
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Twitter Etiquette
• Terminology– Following– Re-tweeting– Replying– Direct messaging
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Twitter Etiquette
• What Is @ ?• Every twitter profile starts with @. Examples:• @receptivetech = Receptive Technologies• @brendanbyrne = Brendan Byrne
• On twitter people are always referred to as the twitter name and it is always proceeded with @.
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Twitter Etiquette• Re-tweeting or “RT"• Let’s say that @brendanbyrne tweets something like:
“You should get your web programmer to review your site with Google Page Speed http://bit.ly/hDGOS0”
• If I found it interesting and want to share with my followers we can re-tweet it (pass it on) to followers;
“RT @brendanbyrne You should get your web programmer to review your site with Google Page Speed http://bit.ly/hDGOS0”
• “RT @brendanbyrne” indicates we are re-tweeting and that we are acknowledging the idea came from someone else giving them credit for it.
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Tweeting Guidelines
• Tweeting about products/services• Provide a link to more info on your website• Write a tweet that will entice people to click on the
link– E.g.: our client @brendanbyrne saved $700 per year using
our tools; www.page.com• don’t just sell• inject personality into your tweets• give followers a behind-the-scenes look at your
business or life.
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Save time
• Automation saves time!• Twitter posts can be shown as status updates
on Linkedin and Facebook.• Blogs posts can be shown on Facebook, and
LinkedIn (Look for RSS Feed)
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Facebook RSS (blog import)
• http://www.facebook.com/editnotes.php
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Facebook Twitter Link
• http://apps.facebook.com/twitter/
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LinkedIn Showing Twitter
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LinkedIn – Blog Feed
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Receptive Technologies
• Online Marketing;–Planning–Web Design / Building–Increase Visitors (Social Media &
SEO)–Increase Conversion
1300 794 770