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Page 1: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

Presentation to Anglo American Analysts and Investment BanksLondon, 29 September 2005

Page 2: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

AGENDA

• Welcome and introduction Gary Ralfe

• Finance Update Paddy Kell

• De Beers Strategy 2005 to 2009 Gareth Penny

• Supply Side Opportunities Ed Dowling

• Demand Side - DTC Varda Shine

• Summary Gary Ralfe

• Q&A

Demonstration of Synthetics Detection Equipment

Page 3: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

AGENDA

• Welcome and introduction Gary Ralfe

• Finance Update Paddy Kell

• De Beers Strategy 2005 to 2009 Gareth Penny

• Supply Side Opportunities Ed Dowling

• Demand Side - DTC Varda Shine

• Summary Gary Ralfe

• Q&A

Demonstration of Synthetics Detection Equipment

Page 4: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

• Chapter 1 concludes (99-04)

• Highlights 2005

Page 5: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

Chapter 1- De Beers share price performance was “pedestrian”

0

100

200

300

400

Indexed (Jan 90=100)

De Beers Share Price vs. Dow Jones

1991 1992 1993 1994 1995 1996 1997 1998

Compound Annual Growth

(1990-1999)

14%

(3%)

Dow Jones

De Beers

1999

Source: Datastream

1990

Page 6: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

1990

Source: De Beers Corporate Finance; Bain Analysis

Economic Profit

NOPAT

US$M

1,000

500

0

(500)

(1,000)

1991 1992 1993 1994 1995 1996 1997 1998

Chapter 1 - A company which had destroyed value over a decade

Page 7: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

Transform De Beers’ gem

diamond operations into a demand

driven business increasing its

shareholder value to $10Bn by 2004

Driving Demand

Supplier Of Choice

Rapids As Is Plus

Vision

Strategic initiatives

Chapter 1 - In 1999 we transformed from a supply control to a demand driven business

Page 8: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

(1) Implied see-through Market Value of diamond business•(2) NPV at privatisation (TFR Model) + cash and other assets of US $1.8 bn

(2)

(1)

(2)

Enterprise Value ("EV") - Past, Present and Future

9.3

5.7

-1.8-2

0

2

4

6

8

10

12

14

1991-2001 June 2001 2009/10 Objective

$ bn

Chapter 1 - Diamond Business

(1)

Page 9: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

CUMULATIVE THRESHOLD CASHFLOWACTUAL TO 31 DECEMBER 2004

3 500

-

4 5004 591

4 010

-

500

1 000

1 500

2 000

2 500

3 000

3 500

4 000

4 500

5 000

2001 2002 2003 2004

US

$ M

illio

ns

ThresholdStretchOriginal PlanActual to 2003 (Ave R7,64)Actual to 2004 (Ave R6,51)

Chapter 1 - Cash flow generation

Page 10: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

Chapter 1 – Supply side summary

Robot99-04 (A)

‘History’Average CAGR

(A)

SLA

3.5%1.2%Share of world production (by carats)

-2.3%0.9%Margin per ton

-0.7%-0.6%Revenue per ton

4.4%-8.5%Cost per ton

6.5%4.1%Mining revenue

7.2%5.6%DB tons treated

7.8%2.5%DB carat production

-0.2%0.4%Share of world production (by value)

Page 11: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

Chapter 1 - Supply side summary ctd….

Robot99-04 (A)

‘History’Average CAGR

(A)

SLA

-0.4%6.6%Profit per Manhour

2.0%5.7%Tons per Manhour

Page 12: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

Chapter 1 – Demand side summary

Robot99-04 (A)

‘History’Average CAGR

(A)

SLA

-20%

-19%

19%

0.2%

-4.8%

1.8%

-0.9%

1.4%

N/AGlobal Quality Marketing Spend

-1.7%Market Share

0.3%Real Rough Price Growth

0.8%Real Rough Sales Growth

Dem

and Grow

th

1.5%$ PWP Consumer Demand Growth

Efficiency

0%Pipeline Length - London

1%Rough Stock Levels

1.7%DTC Marketing Spend

Page 13: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

Chapter 1 – Financial Summary

12.7%6.9%Average ROCE

Robot99-04 (A)

‘History’Average CAGR

(A)

SLA

1266835Average EBITDA

1406621Average Operating Cash Flow

Page 14: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

Chapter 1 Conclusions

• Supply Side– Production growth has outperformed history– Share of world production, by value, has been in decline– Challenges remain in terms of efficiency and productivity

• Demand Side– Significant improvements in pipeline efficiencies– Significant stock reductions– DTC market share in decline– Price/sales growth still modest

• Financials– Strong financial performance particularly with regard to cash flow

Page 15: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

H1 2005 Highlights

• Strong rough market

• DTC adding value, driving demand

– New client list– Value Added Services launched

• Angola exploration agreement

• Canada capital projects

• BEE

• Re-financing of DBsa

Page 16: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

H1 2005 Challenges

• Diamond Amendment Bill

• Beneficiation in producer countries

• Internal transformation / new organisation

• Transformation in South African environment

• “Hot” labour environment in global mining

• Exchange rate– H1 2005 $1:R6.17– H1 2004 $1:R6.58

• Legal– Brussels– USA

Page 17: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

Production Table

4.8 22.6422.6 19.3423.72GRAND TOTAL

(15.2)0.12(19.8)0.120.10Williamson

9.7 6.7319.0 6.217.39DBCM

(1.4)0.96(0.6)0.960.95

3.1 14.8226.8 12.0515.28Debswana

Variance %(Million carats)

Variance %

(Million carats)

(Million carats)

Budgetvs H1 2004ActualActual

H1 2005H1 2005H1 2005 H1 2004H1 2005

Namdeb

Page 18: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

DTC Sales

• 2 price increases of 3% this year

• Rough market strong

• Client selection – 11 new clients, Total of 93 DTC clients for a 2.5 year contract period

• Value Added Services launched in July 2005

+7%3.03.2Sales%H1 2004H1 2005$Billion

Page 19: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

AGENDA

• Welcome and introduction Gary Ralfe

• Finance Update Paddy Kell

• De Beers Strategy 2005 to 2009 Gareth Penny

• Supply Side Opportunities Ed Dowling

• Demand Side - DTC Varda Shine

• Summary Gary Ralfe

• Q&A

Demonstration of Synthetics Detection Equipment

Page 20: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

Financial summary

$728m$736m+1%EBITDA

19.0%14.3%ROCE

6.586.17-6%R/$ exchange rate

$871m$158mOperating cash flow

$424m$336m- 21%Headline earnings

$373m$345m- 8%Own earnings

$3.0bn$3.2bn+ 7%DTC published sales

H1 2004H1 2005

Page 21: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

18.0%

20.0%

1998 1999 2000 2001 2002 2003 2004 H1 2005

ROCE

Based on headline earnings

14.3%

2009

Page 22: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

Financial ratios

20.8%28.7%Net gearing*

35%40%Tax rate

20%18%Net diamond account margin

Restated2004 H12005 H1

* Defined as net interest bearing debt as a percentage of total capital employed

Page 23: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

AGENDA

• Welcome and introduction Gary Ralfe

• Finance Update Paddy Kell

• De Beers Strategy 2005 to 2009 Gareth Penny

• Supply Side Opportunities Ed Dowling

• Demand Side - DTC Varda Shine

• Summary Gary Ralfe

• Q&A

Demonstration of Synthetics Detection Equipment

Page 24: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

De Beers Strategy 2005 - 2009

Gareth PennyMD Designate

De Beers Group

Page 25: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

CHALLENGES

• SUPPLY SIDE• Diamond Amendment Bill• Beneficiation in producer countries• Internal transformation / new

organisation• Transformation in South African

environment• “Hot” labour environment in global

mining • Exchange rate• Legal

DEMAND SIDE• Maintaining demand growth• Cont. to be the Supplier of Choice• Competition from luxury goods• Synthetics response• Building Value through the DTC• Maintain Industry transformation• Legal

Page 26: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

De Beers Group has a planDe Beers Group has a plan

5. Producer partnerships

6. Synthetics response

7. Organisation effectiveness

1. Demand growth

2. Profitable production growth

3. Value creation through the DTC

4. Cost efficiencies

Drive Returns on Capital Sustainable

Page 27: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

DRIVE RETURNS ON CAPITAL

DEMAND GROWTH

3.2%

5%

-0.2%

-1.0%

5.0%

94-98* 99-04* 05-09*

Page 28: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

DRIVE RETURNS ON CAPITAL

DEMAND GROWTHWe need to maintain the growth in quality trade marketing spend

Client IndirectGlobal

Other

TaiwanFrance

ItalyHong Kong

Japan

USA

2000 2001 2002 2003F

186

244

365

429

0

100

200

300

400

$500M

Quality trade marketing investment, 00-03

32%

'00-'03CAGR

44%

19%

-4%10%24%12%33%

Page 29: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

DRIVE RETURNS ON CAPITAL

PROFITABLE PRODUCTION GROWTH

Page 30: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

DRIVE RETURNS ON CAPITAL

PROFITABLE PRODUCTION GROWTHOpportunities lie in four main areas (Angola, Russia, DRC

and India)

Page 31: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

DRIVE RETURNS ON CAPITAL

PROFITABLE PRODUCTION GROWTH• GME Business Unit:

– Portfolio development – enabling focus on the high value prospective areas and projects

– ANDD – aim to halve the time taken from targeting to delivery of new mines

– GME restructuring - to enable focus on core functions of supply delivery

• Operational excellence – Asset Efficiency improvement – A new safety BHAG

Page 32: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

DRIVE RETURNS ON CAPITAL

VALUE CREATION THROUGH THE DTC

Supplier of Choice

Page 33: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

DRIVE RETURNS ON CAPITAL

COST EFFICIENCIESIn all operations and business units

Page 34: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

SUSTAINABLE

PRODUCER COUNTRIES

TanzaniaCanadaRussia

NamibiaSouth AfricaBotswana

Page 35: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

SUSTAINABLE

SYNTHETICS RESPONSE

Page 36: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

SUSTAINABLE

ORGANISATION EFFECTIVENESS

• Developing Group Purpose, Vision & Values

• Group structure

• Talent Management

• New appointments and Succession Planning

Page 37: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

De Beers Group has a planDe Beers Group has a plan

5. Producer partnerships

6. Synthetics response

7. Organisation effectiveness

1. Demand growth

2. Profitable production growth

3. Value creation through the DTC

4. Cost efficiencies

Drive Returns on Capital Sustainable

Page 38: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

DE BEERS CHAPTER 2 TARGETS

Group stretch targets for 2009:

EBITDA $2bn

ROCE 20%

Group Enterprise Value $12bn

Page 39: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

AGENDA

• Welcome and introduction Gary Ralfe

• Finance Update Paddy Kell

• De Beers Strategy 2005 to 2009 Gareth Penny

• Supply Side Opportunities Ed Dowling

• Demand Side - DTC Varda Shine

• Summary Gary Ralfe

• Q&A

Demonstration of Synthetics Detection Equipment

Page 40: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

Dr EC Dowling

Group Mining and Exploration Director

Page 41: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

De Beers 29/09/2005 12:37

JV Partner Companies

Operating Companies

De Beers Group organisation chartDe Beers s.a.

Board of DirectorsChairman

NF Oppenheimer

De Beers GroupManaging Director

GM Ralfe(GPH Penny Designate)

Boards of DirectorsGovernment Representatives

De Beers Representatives

DebswanaManaging Director

B Marole

NamdebManaging Director

I Zaamwani

DBCM Managing DirectorJME Oppenheimer

DTC Managing Director

GPH Penny(V Shine – Designate)

Group Mining & Exploration

DirectorEC Dowling

Strategy & Business

Development Director

MLS D’Oliveira

External Relations Director

S LussierFinance Director

GPL Kell

Legal CounselB Cleaver

Human Resources Director

CW Mudge(L Smith –Designate)

IT DirectorDA Farnaby

Page 42: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

De Beers 29/09/2005 12:37

Develop and execute a Develop and execute a supply strategy which supply strategy which

delivers increasing value to delivers increasing value to De Beers Group and De Beers Group and Partners Partners ……. forever . forever

GME Purpose

Page 43: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

De Beers 29/09/2005 12:37

De Beers Group safety performance

LTIFR compared with Anglo American (2nd quarter 2005)

0.00.20.40.60.81.01.21.41.61.82.0

Ang

lo P

latin

um

Ang

lo G

old

Ash

anti

Ang

lo E

xplo

ratio

n

Ang

lo C

oal A

ustr

alia

De

Bee

rs D

TCA

nglo

Indu

stria

lm

iner

als

Ang

lo B

ase

met

als

Ang

lo F

erro

us m

etal

s

Ang

lo In

dust

ries

Ang

lo C

oal R

SA

Ang

lo M

ondi

DB

CM

GM

E

De

Bee

rs G

roup

Deb

swan

a

Nam

deb

LTIFR AAC LTIFR DB

Page 44: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

Snap Lake

Victor

Williamson Diamonds

Page 45: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

De Beers 29/09/2005 12:37

Supporting Functions

Business Value Chain

Finance and IT

GME Focus Areas

RightsAcquisition

(Legal / Exploration)

Design Build

(Projects)Operations

MarketingSelling

(Commercial)

Safety, Health and Environmental Management

HR and Training

Engineering and Maintenance

Supply Chain and Logistics

Technical Services and R&D

Page 46: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

De Beers 29/09/2005 12:37

Supporting Functions

Business Value Chain

Finance and IT

GME Focus Areas

RightsAcquisition

(Legal / Exploration)

Design Build

(Projects)Operations

MarketingSelling

(Commercial)

Safety, Health and Environmental Management

HR and Training

Engineering and Maintenance

Supply Chain and Logistics

Technical Services and R&D

Page 47: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

Group Portfolio Development – where to focus efforts

De Beers De Beers Group Group

Portfolio Portfolio Development Development and Executionand Execution

Group Group Recommended Recommended

PortfolioPortfolio

De Beers De Beers Preferred Preferred PortfolioPortfolio

Group Agreed Group Agreed PortfolioPortfolio

Manage and Manage and maintain The maintain The

World World Portfolio Portfolio

ModelModel

Supply Supply Forecast Forecast (Find and (Find and Produce)Produce)

Group Partner Forum

Investment Committee

Partner Portfolio

Management

Group Portfolio Forum

De Beers Group Company and

Partner Alignment

De Beers Group Demand/Supply

Alignment

Page 48: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

De Beers 29/09/2005 12:37

Supporting Functions

Business Value Chain

Finance and IT

GME Focus Areas

Design Build

(Projects)

RightsAcquisition

(Legal / Exploration)

OperationsMarketing

Selling(Commercial)

Safety, Health and Environmental Management

HR and Training

Engineering and Maintenance

Supply Chain and Logistics

Technical Services and R&D

Page 49: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

De Beers 29/09/2005 12:37

diamond recovery process technology for more value from ore

Page 50: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

De Beers 29/09/2005 12:37

Raven : Final production stage by laser sorting, shown here at Namdeb

Page 51: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

De Beers 29/09/2005 12:37

Vision Size Frequency Distribution - on-line imaging for process control and supply pipeline informatio– newly developed

Page 52: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

De Beers 29/09/2005 12:37

Accelerated New Diamond Delivery (ANDD) – shortening the time from Targeting to Mine Delivery

ANDD Process …

6 Years

… shortened the cycle time from 12 to 6 yearsA

cces

s to

G

roun

d

Dis

cove

r D

epos

its

Eval

uate

D

epos

its

Con

cept

ual

Stud

ies

Pre-

Feas

ibili

ty

Feas

ibili

ty

Com

mis

sion

an

d C

onst

ruct

ion

• Gain Faster Access

• Ensure Sustainable Access

• Portfolio driven • Quick decision making• Project management principles• Best resources; best opportunity

• Assurance • Understand permitting • Use of evolving Multi-disciplinary teams

• Clear Strategy• Faster

Evaluations• Customise

process to business case

• Take quantified risks

• Use Conceptual Framework to guide decision making

• Reduce risk through Phased Mining

• Construct mine using Standard Building Blocks

Strategic AccessStrategic Access ExplorationExploration Group Portfolio Development ProjectsProjects

Page 53: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

De Beers 29/09/2005 12:37

Front end loading in projects – to ensure successful execution

Page 54: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

De Beers 29/09/2005 12:37

Venetia

ProjectsOrapa

Finsch Plant

Finsch Underground

Page 55: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

De Beers 29/09/2005 12:37

Projects

Victor Snap Lake

Voorspoed

SASA – Dock Express

Page 56: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

De Beers 29/09/2005 12:37

Supporting Functions

Business Value Chain

Finance and IT

GME Focus Areas

OperationsDesign Build

(Projects)

RightsAcquisition

(Legal / Exploration)

MarketingSelling

(Commercial)

Safety, Health and Environmental Management

HR and Training

Engineering and Maintenance

Supply Chain and Logistics

Technical Services and R&D

Page 57: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

De Beers 29/09/2005 12:37

Land Operations

Page 58: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

De Beers 29/09/2005 12:37

De Beers Marine Operations

Page 59: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

De Beers 29/09/2005 12:37

Seabed visualisation

Combined Jago/AUV survey

AUV with 3D “wing”

3D data

Page 60: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

De Beers 29/09/2005 12:37

De Beers Marine Namibia rate improvement history

0

50

100

150

200

250

300

1999 2000 2001 2002 2003 2004 2005 2006

Min

ing

Rat

e in

m2/

h

Enlargeddrill pipe

Wide Channel

Jet Water

DBE II

DBE 2.5

Enlargeddrill pipe

Wide Channel

Jet WaterJet Water

DBE IIDBE II

DBE 2.5DBE 2.5

Page 61: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

De Beers 29/09/2005 12:37

De Beers Marine Namibia productivity improvement (Utilisation & Rate)

1,000,000

1,200,000

1,400,000

1,600,000

1,800,000

2,000,000

2,200,000

2,400,000

2,600,000

2,800,000

3,000,000

1997 1998 1999 2000 2001 2002 2003 2004 2005 F/C 2006 B

AR

EA M

INED

- M2

0.000

0.100

0.200

0.300

0.400

REC

OVE

RED

GR

AD

E - C

ts/M

2

Area - DP,DA & GBRecovered GradeMining Rate

Page 62: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

De Beers 29/09/2005 12:37

De Beers Production carats

-

10

20

30

40

50

60

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Mill

ions

De Beers Production carats

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De Beers 29/09/2005 12:37

Conclusion

These processes, systems and technologies will assist to significantly increase the De

Beers Group's productive capacity

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AGENDA

• Welcome and introduction Gary Ralfe

• Finance Update Paddy Kell

• De Beers Strategy 2005 to 2009 Gareth Penny

• Supply Side Opportunities Ed Dowling

• Demand Side - DTC Varda Shine

• Summary Gary Ralfe

• Q&A

Demonstration of Synthetics Detection Equipment

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Copyright De Beers 2004

De Beers Sales and Marketing

Varda ShineMD Designate

Diamond Trading Company

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Copyright De Beers 2004

De Beers’ Sales and Marketing Plan

Driving demand

Supplier of Choice

Consumer Confidence

Effective Organisation

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Copyright De Beers 2004

3.2%

-0.2%

-1.0%

5.0%

94-98* 99-04*

Driving DemandUS$ Retail Value

*Earlier year for each period is the base year for the CAGR

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The rate of growth in World diamond jewellery sales is steady(% growth US$ PWP)

4%

7%

9%

6%

0%

5%

10%

2002 2003 2004 H1 2005

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Estimated H1 2005 sales of DJ +5% in LC and +6% in US$ PWP

5

24

7

9

-2

-3

1

-1

-6

2

6

WORLD

Turkey

Gulf

India

Taiwan

Hong Kong

China

France

Italy

Japan

USA

+6% US$ PWP

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2005 Initiatives

JapanUSA India China

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All diamond jewellerygrowth coming from De Beers programmes

$24.9

$31.5

$0

$10

$20

$30

1999 2000 2001 2002 2003 2004

($ Billions)

Diamond Jewelery De Beers Programmes

+247%

+0%

Total Market Growth 1999-2004

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Anniversary

Diamond Right Hand Ring

ChristmasPast, Present, Future

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JapanUSA India China

2005 Initiatives

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Value Share and Growth Trend (12mmt)

3-stone Diamond Jewellery growing rapidly

3.4 3.5 3.5 3.5 3.5 3.3 3.4 3.4 3.4 3.5 3.4 3.3 3.4 3.4 3.5 3.5 3.6 3.7 3.8 3.8 3.9 4 4.3 4.7 5 5.2 5.5 5.9

-20

-10

0

10

20

30

40

50

60

70

80

Jan-02

Feb-02

Mar-02

Apr-02

May-02

Jun-02

Jul-02

Aug-02

Sep-02

Oct-02

Nov-02

Dec-02

Jan-03

Feb-03

Mar-03

Apr-03

May-03

Jun-03

Jul-03

Aug-03

Sep-03

Oct-03

Nov-03

Dec-03

Jan-04

Feb-04

Mar-04

Apr-04

(%)

% share (3 stone) Total DJ 3 stone Source : DDB

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Innovative marketing to

stimulate demand

Headline:

“It’s a huge hit –we’re very sorry”

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JapanUSA India China

2005 Initiatives

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Strong retail growth driven by De Beers

Total 2004 DJ Retail Market:

Rs67.2Bn

PWP for 2004:

$961m

0

20

40

60

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004

Retail Market Size

Rupees Bn

RetailGrowth 21%21%6%6%10%26%10%12%8%

2004200320022001200019991998199719961995

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Nakshatra: the No 1 jewellery brand in India

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JapanUSA India China

2005 Initiatives

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0

100

200

300

400

500

'90 '91 '92 '93 '94 '95 '96 '97 '98 '99 '00 '01 '02 '03 '04

$m

$PWP

118653-1131110252942421

‘04‘03’02‘01‘00‘99‘98‘97’96‘95‘94‘93‘92‘91‘90$m PWP Trend %

Strong retail growth driven by De Beers

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The Diamond wedding ring: a cultural imperative in the big cities

• China: the diamond jewellery market of the future

• 11% growth in 2004 vs 2003, the first double digit increase

• 8 out of 10 brides in Shanghai receives a diamond for her wedding

• 51% Acquisition rate in urban China

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New Campaign: Eternal Girl

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Copyright De Beers 2004

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Copyright De Beers 2004

De Beers’ Sales and Marketing Plan

Driving demand

Supplier of Choice

Consumer Confidence

Effective Organisation

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De Beers’ SalesSights 1-7 comparison 99-05

3,813

4,640

3,395

3,9794,137 4,182

4,770

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

99 '00 '01 '02 '03 '04 '05

+14.1%

Source: DTC Sales PlanningNote : Excludes sales to the Polished Division

$ m

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Supplier of Choice

• Second client selection 2005 – 2008 = 93 clients (from 14 to 19 in S.A. 60 % BEE compliant)

• An initiative to provide a commercial platform for producer country beneficiation

• Growth in efficient distribution and effective marketing continues to transform the industry with the application of Supplier of Choice mechanisms.

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Assessment

Modelling systems determine applicants’ relative performance against the Sightholder Criteria

DistributionFinance

MarketingBest

Practice Principles

Manufacture

Market Position

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Three factors drive all SoC decisions

Assessment

ApplicationsAvailability

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Client Marketing Focus

8%

23%

33%

44%

2001 2002 2003 2004

Goods in Efficient Channels

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Driving Value for Sightholders

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Driving demand

Supplier of Choice

Consumer Confidence

Effective Organisation

De Beers’ Sales and Marketing Plan

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Area of focus: Consumer Confidence

Potential issues affecting our industry -• Conflict diamonds• Money-laundering• Social impact• Environmental impact• Synthetics• Treatments

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Current workstreams

• Research & Planning – to be fully aware of awareness and attitudes

• Forevermark – to proactively mark genuine natural, ethical diamonds

• Natural Marketing – to win the hearts and minds of consumers

• Trade Education – to win the hearts and minds of the downstream trade

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• Disclosure – to ensure all synthetics are fully disclosed

• Detection – to rapidly identify any genuine diamond

• Patents – to have legal protection in place for our technologies

• Best Practice Principles – to proactively manage corporate risk

Current workstreams

Page 95: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

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Driving demand

Supplier of Choice

Consumer Confidence

Effective Organisation

De Beers’ Sales and Marketing Plan

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DTCInternational

DTCBotswana

DTC (Russia)

DTC(Canada)

DTC Namibia

DTCItaly

DTCSA

DTCIndia

DTC Hong Kong

DTCGulf

DTCJapan

Organisational Effectiveness

Page 97: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

AGENDA

• Welcome and introduction Gary Ralfe

• Finance Update Paddy Kell

• De Beers Strategy 2005 to 2009 Gareth Penny

• Supply Side Opportunities Ed Dowling

• Demand Side - DTC Varda Shine

• Summary Gary Ralfe

• Q&A

Demonstration of Synthetics Detection Equipment

Page 98: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

Chapter 2…

• DTC – adding value, driving demand

• Mining & Exploration – profitable production growth

• Promotion of natural diamonds

• Partnerships

• Organisation Effectiveness

• Purpose, Vision & Values

• Succession

Page 99: Presentation to Anglo American Analysts and Investment Banks/media/Files/A/... · Presentation to Anglo American Analysts and Investment Banks London, 29 September 2005. AGENDA •

AGENDA

• Welcome and introduction Gary Ralfe

• Finance Update Paddy Kell

• De Beers Strategy 2005 to 2009 Gareth Penny

• Supply Side Opportunities Ed Dowling

• Demand Side - DTC Varda Shine

• Summary Gary Ralfe

• Q&A

Demonstration of Synthetics Detection Equipment