The history of TM Legs

• It is a common project of “Yanser” company and Italian company “Mura” since 1998

• Quality product at a reasonable price• Tights of TM Legs is adapted to the situation of consumption• During the development of the brand, it is expanded the

geography of production ( Italy, Poland, Ukraine)• Italian quality standards is observed under the tough

control in all productions• The “Yanser” company manages TM LEGS in Ukraine

and Russia, therefore the company is assigned the status of a “producer”, as shown on a package : producer – “Yanser LTD”

• the status “producer” can be assigned to any company which is responsible for the product, according to Ukrainian legislation

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The philosophy

Tights are adapted to the market needs, based on consumer preferences:

– correct product

The highest degree of a pleasure is the feeling of a harmony in all things.

– correct package

– correct price……

for the real women.

Who our woman is…

She is practical, she needs quality and low-priced tights, tights are not accessories for her, but it is a need for every day, a strong attachment to the place of a purchase, mostly family.

She is self-sufficient and elegant, she is with taste and sense of style – a true lady. Feelings are important for her, the choice is based on intuition and tactile sense, focuses on comfort and perfect quality

She is special and bright, she is trying to look impressive, showing interest to everything beautiful, loves to experiment. Gives preference to fashion trends and follow them

The structure of ТМ Legs

BASIC collection FASHION collection

Everyday line (5 series)

Elegance line (5 series)

Special line(2 series)

Micro line (4 series)

High soft line (6 series)

Fashion Color line (3 series of15-20

colours)

Fashion line (90 models)

The example of collection’s structure

Elegance line

BASIC collection

Silk series

model Silk 8

ModelSilk 15

ModelSilk 20

article 200

article 201

article 202

Special line High Soft line

ModelSilk 40

article 203

Properties which affect price forming :1. The threads are fundamental element of a product. The price and

quality depend on the thread type and it’s country of origin• low price category (+) - vanise• medium price category (++) – single cover, microfiber • premium (+++) – double cover, natural fiber(cotton, wool, silk)

2. The seam – it is used two types of seams– flat seams and overstitch. Tights with flat seams are stronger, making a feeling of comfort and it barely invisible under tight-fitting clothes, which is often found in overstitched tights .

• low price category (+) - overstitch • medium price category (++) – overstitch• premium (+++) – flat seam

3. Stabilization is necessary to give a product a beautiful look and leg’s shape

• low price category (+) – without stabilization• medium price category (++) – steam stabilization on a straight leg• premium (+++) – steam stabilization with a dedicated heel

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Properties which affect price forming :4. The gusset – makes a product more practical and comfortable in wearing

(tights tear less because of load reduction on seams)• low price category (+) – without gusset• medium price category (++) – polyamide gusset• premium (+++) – cotton gusset

5. Shorts designed for more comfortable fit tights• low price category (+) – polyamide shorts• medium price category (++) – more tightened shorts with spandex• premium (+++) – body shaper, without shorts

6. Painting – dye quality(including a country of origin) influences on appearance of the product. Softener makes the product soft and silky. Special perfume – aromatizer gives the product an exclusive flavor

• low price category (+) – without softener, without perfume• medium price category (++) – softener + perfume• premium (+++) – softener + exclusive aromatizer

7. KNOW HOW – details, fleece layer, a special belt, Push-Up etc.)

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Basic properties of TM Legs

Series

1 2 3 4 5 6 7

Threads Seam Stabilization Gusset Shorts Painting KNOW HOW

EVERY DAY line

1 Happy 15,20,40 + + +++ ++ ++ ++ -

2 Miss 20,40 + + +++ ++ +++ ++ -

3 knee-high Massage 40 ++ ++ ++ · Comfortable elastic band,

not pinching a leg

4 Knee-high Leto 15 ++ ++ ++· Comfortable elastic band, not pinching a leg· Sheer toe

5 socks Sunny 15 + ++ ++ · Comfortable elastic band, not pinching a leg

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Basic properties of TM Legs

Series

1 2 3 4 5 6 7

Threads Seam Stabilization Gusset Shorts Painting KNOW HOW

ELEGANCE line

1 Vita Bassa 20,40 ++ + + + +++ +++ +++ ++· Specially designed belt , comfortably fits the waist , not pinching it

2 Patty 20 ++ +++ ++ · Delicate elastic band with two silicone strips

3 La perla 40 ++ +++ ++ · Delicate elastic band with two silicone strips

4 Silk 8,15 ++ +++ +++ +++ +++ ++ · Sheer toe (Silk 8)

5 Silk 20,40 +++ +++ +++ +++ +++ ++

· A belt which has a shining , wide, silky basis and comfortably fits the waist , not pinching it

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Basic properties of TM Legs

Series

1 2 3 4 5 6 7

Threads Seam Stabilization Gusset Shorts Painting KNOW HOW

SPECIAL line

1 Relax 20,40,70 ++ +++ +++ +++ +++ ++

· Comfortable support not pinching the hips· Pressure distribution over the entire length of legs

2 Push Up 40 ++ +++ +++ +++ +++ ++· Correct the figure · Push Up effect · Pressure distribution over the entire length of legs

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Basic properties of TM Legs

Series

1 2 3 4 5 6 7

Threads Seam Stabilization Gusset Shorts Painting KNOW HOW

MICRO line

1 Tetti 40,60,100 ++ +++ ++ +++ +++ ++ · “velour effect” thanks to special thread

2 Freedom 40,100 ++ +++ ++ +++ +++ ++

· “velour effect” thanks to special thread · a special wide belt, comfortably fixes tights on hips, not pinching it

3 Melange 60 ++ +++ ++ +++ +++ ++ · Melange texture

4 Micro 40 - knee-high, socks ++ ++ ++ · Comfortable elastic band,

not pinching a leg

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Basic properties of TM Legs Series

1 2 3 4 5 6 7

Threads Seam Stabilization Gusset Shorts Painting KNOW HOW

HIGH SOFT line

1 Cotton 40,80,110 +++ +++ ++ +++ +++ ++

· Cotton 40 – there are no analogs in quality level and density· A smooth, uniform covering making dense tights look elegant.

2 Micro cotton 140 - tights,leggings +++ +++ ++ +++ +++ ++

· 3D covering, · A smooth, uniform covering making dense tights look elegant

3 Freedom 110 +++ +++ ++ +++ +++ ++

· A special wide belt, comfortably fixes tights on hips, not pinching it · A smooth, uniform covering making dense tights look elegant

4 Velour 100,180, 150-leggings ++ +++ ++ +++ +++ ++

· 3D covering · A smooth, uniform covering making dense tights look elegant

5 Siberia 250 - tights, leggings ++ +++ ++ ++ +++ ++

· Fleece layer inside. · 3D covering, · A smooth, uniform covering making dense tights look elegant

6 Lana Viscose 160 +++ +++ ++ +++ +++ ++· A smooth, uniform covering making dense tights look elegant.

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Basic properties of TM Legs

Series

1 2 3 4 5 6 7

Threads Seam Stabilization Gusset Shorts Painting KNOW HOW

FASHION COLOUR line

1 Micro colour 40 ++ + ++ ++ +++ ++· "Velour effect" - thanks to special thread, · There are always 13-20 trendy colours

2 Brilliant colour 110 ++ +++ ++ +++ +++ ++

· 3D covering, · A smooth, uniform covering making dense tights look elegant · There are always 13-20 trendy colours

3 Freedom colour 110 +++ +++ ++ +++ +++ ++

· There are always 13-20 trendy colours · A special wide belt, comfortably fixes tights on hips, not pinching it

COMPETITIVE ADVANTAGES OF ТМ LEGS • Legs has been existing in Ukrainian market

for 15 years!• The unique packaging • For goods manufacture are used materials of

the leading European producers• Collection formation according to different

consumer groups• Italian quality standards• Quality-price ratio• Everyone knows Legs! We conduct large-scale

marketing events, promotional campaign for the brand!