presentation task 1 (hby310n)
TRANSCRIPT
Great emphasis on corporate
responsibility
Profitable Industry
Strong Brand awareness
Wide target market
Unsaturated Market in Kuching
Innovative
Proper Business Plan
•Ensuring optimum food safety standards•Hygiene practice •Commitment to environmental care•Employee Safety•Ronald McDonald House Charities (RMHC)
Civic conscious
Good connection with supplier
Outgoing & Creative
Hardworking / Progressive
Loyal Customer to McDonald
Risk Taker
Accounting / Finance
Marketing
Communication
Research
Design
Our
Atti
tude
s
Our
Skills
1. On-going staff training will be paid by franchisee or franchisor?
2. Decision of holding or sponsoring an event required the permission of Franchisor?
3. How much is the franchisee renewal fee?
4. Are there any penalties or terms and condition for terminating the contract
prematurely?
1. Competition
2. Cost
3. Reputation
4. Lacks of autonomy power
McDonald would be our priority choice are subject to most of our team members are more conscious about food product and have connection in the food industry supply. So then the choices are left Grill’s and McDonald, as a new Franchise company that is not in Malaysia yet, it would need certain documentation and application through the Malaysia government to get the foreign Franchise in.
Thus our targeted market are based in Kuching, where it is new to the local market, lots branding and advertising work will need to be done to fight with the other existing franchise brand.
We also found that the McDonald outlets are less in Kuching, while there is certain level of demand, especially when McDonald have their new merchandize launch.