presentation social media
Post on 14-Sep-2014
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DESCRIPTION
Social Media – The digital communication in the web How to be found in the web: - Website (tips for creating, search engine optimization and analyzing the website). - Social networks. - Local promotion with Google+ Local, foursquare or online classified directories. - Promotion in the web with online ads. - Writing blog articles on a blog on your website or using Google Blogger or WordPress. - Help forums. - Press portals.TRANSCRIPT
Social Media ©2014 Claudia Dieterle 1
Social Media
Claudia Dieterle
The digital communication in the web
Social Media ©2014 Claudia Dieterle 2
Types of websites
● Website (standard, detailed)● Mobile websites, especially for mobile
devices● Microsite (smaller website)● Landing page, a page especially done for
promotion purposes
Social Media ©2014 Claudia Dieterle 3
Structure of a website● Welcome page● About us/about me● Information about products/services, etc.● Updates/news● Picture gallery● Online shop (general conditions, data
protection, about)● Contact/about
Social Media ©2014 Claudia Dieterle 4
Website contact page● Contact form
with a minimum of obligatory fields. Indicate your email also separately,show your address,eventually a captcha(good readability) asa spam protection.
Social Media ©2014 Claudia Dieterle 5
Website tips● Quick loading time (PageSpeed Insights)● Mobile website (responsive webdesign or
a separate website)● View in different browsers● Regular updates● Easy to find contact data● Check links (404 error pages)● Social networking and QR Codes
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Website tips● Social networking
Who likes it?● QR Codes
Scan URL, text orvisit card with asmartphone
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Website tips bounce rate● Clearly visible telephone number in the
header● Download of a free of charge pdf-file● Download of a free of charge e-book● Offer a free of charge webinar● Free of charge gift for an orderAdvantage: Decrease of the bounce rate.Remarketing possible with email address.
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Website tips online shop● Complete product information● Show customer ratings● Make it easy to find information about
pricing, payment conditions, delivery, return delivery, shipping costs
● Easy and quick order processing● Give the possibility to register as a guest
with less information
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1. SEO = Search engine optimisation
● Keywords in the domain/subdomain● Keywords in significant page titles● Keywords in the header and the text● Keywords in the file name and alt-tags● Keywords e. g. formatted in bold● Keywords at the beginning or end of the
text
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1. SEO = Search engine optimisation
● Keyword (example of Wikipedia)
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1. SEO =Search engine optimisation
● Keyword Social Media
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2. SEO =Search engine optimisation
Meta data:● Meta title● Meta description● Meta keywords (for Bing, Yahoo, ...)
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2. SEO = Suchmaschinenoptimierung
Important: Separate meta data for each page!● Meta description
● Picture in the search result with Google authorship. More information at:https://plus.google.com/authorship?hl=en
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3. SEO =Search engine optimisation
● Backlinks, internal links● Easy navigation:
Clear menus and buttons with significant descriptions
● URLs with clear names and favicon● Sitemap
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3. SEO =Search engine optimisation
● Internal and external links
● Navigation
horizontal or vertical (left or right)
● URLs with clear name and favicon
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3. SEO =Search engine optimisation
● Sitemap
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4. SEO =Search engine optimisation
● Significant file names of pictures● Captions for pictures● Alt-tags (alt-attributes)/alternative texts● Title-attribute (mouse-over, more detailed
description of the picture)
Social Media ©2014 Claudia Dieterle 18
4. SEO =Search engine optimisation
● Caption and alternative text
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Google AnalyticsInstallation of a tracking code for measuring data of the visitors:● Quantity of visitors.● Country, town, language of the visitors.● Which pages have been visited (duration
of the visit)?● Bounced on which page?● New or returning visitors?
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Google AnalyticsMeasuring data of visitors after installationof a tracking code (data protection!):
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Social Networks● Facebook and Google+ private profile and
page● Twitter (tweets with a maximum of 140
characters)● YouTube (videos)● Pinterest, flickr, Instagram, Tumblr● Xing or LinkedIn● about.me, SlideShare
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Social Networks● Facebook page
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Social Networks● Google+ page
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Social Networks● Twitter (tweets with a maximum of 140
characters)
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Social Networks● YouTube (videos)
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Social Networks
YouTube (videos)● A filmlet with persons● A product film with directions for use● A product seen from all angles● Slide Show (pictures and texts)● „Like“ and comments possible
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Social Networks● Pinterest
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Social Networks● flickr
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Social Networks● Xing
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Social Networks● LinkedIn
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Social Networks● about.me
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Social Networks● SlideShare
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Local promotionFor companies who sell mainly locally:● Google Places resp. Google+ Local● foursquareOnline classified directories:● http://www.yellow.com● http://www.yellowbook.com● http://www.yellowpages.com
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Local promotion● Google Maps, Google+ Local
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Local promotion● foursquare
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Local promotion● yellowbook
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Promotion
Promotion in the web:● Google AdWords● Facebook ads● Twitter ads● Ads on YouTube● Pinterest Product Pins
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Blogs, forums, press portals● Blog on the website● Google Blogger● WordPress● Google forum/Google help group● http://www.openpr.com● http://www.prnewswire.com● http://www.world-newspapers.com
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Blogs, forums, press portals● Blog on the website
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Blogs, forums, press portals● Google Blogger
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Blogs, forums, press portals● WordPress
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Blogs, forums, press portals● Google forum/Google help group
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Blogs, forums, press portals● Press portal openPR
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Social Media
How are you found in the web?