presentation social media for advocacy and policy influencing
DESCRIPTION
Social media for advocacy - session in MDF training Advocacy and Policy InfluencingTRANSCRIPT
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Social media for Advocacy and Policy
InfluencingBy Joitske Hulsebosch (www.twitter.com/joitske)
Picture by WertheimMore in the wiki :http://socialmediafordadvocacy.wikispaces.com/
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Social media Trends
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Social media Landscape
-Online interaction- Online conversations – Easy of use –
Rapid sharing of information
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Generational differences
And blurring private en
professional communication
boundaries
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Many different tools- main categories
Social networksRSS/RSS lezersBlogsWikisSocial bookmarkingMicro-bloggingVideo/photo sharingMappingWidgets
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But our target groups are offline!
Don’t under-Estimate and Don’t over-Estimate…
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Some Examples
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Anti-mining campaign Palawan
Youtube, Vimeo
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Blank noise campaign against Eve-teasing
Blog and Facebook, Flickr
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Agriculture: stories by producers #Agchat op Twitter
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Facebook ‘unfriend’ Coal Greenpeace
Facebook Unfriend Mark Zuckerberg, negotiating with Facebook for cleaner energy
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PINK chaddi campaign
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Tips and tricks for
Using social media in the policy influencing
cycle
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Policy Influencing CycleIdentify the policy issue
Primary beneficiary consultation
Impact on primarybeneficiaries
Visibility: lobby,media, campaign
Key audiences and targets
Assessing outcome
Deliveryof Final message
Define policy issue
Concerted action plan
Resourcingaction plan
Fact finding
Birth of earlymessage
Stakeholders and interests
Mapping ofpolicy process
Targeted networking
Managing networkdynamics
12710.232
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Define policy issues: what’s being said about your themes?
Tools: Google alert, socialmention.com, twitter search, twitter hashtag etc.
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Early message: Participate, react, engage and share your
stories online
Weblogs, videos, podcasts allow you to share and invite
comments
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Campaigns: build online communities and call for action
Sharing tips on earth friendly - practices
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Find the right mix between offline and online actions
(and don’t forget the cellphone)
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Evidences of succes: benchmark
Set clear goals and metricsMonitor traffic and referralsInterview and poll Tip 1 Use analytics like bit.ly to measure clicks or google analyticsTip 2 Use www.facebook.com/nonprofits for benchmarking and best practices