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8/8/2019 Presentation Skills - Sample Pages

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 © DAN STEER - PRESENTING WITH IMPACT 

PRESENTING

WITH IMPACT

DAN STEER

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 © DAN STEER - PRESENTING WITH IMPACT 

CONTENTS

INTRODUCTION

TRAINING PURPOSE AND OBJECTIVES............................................................................... 4 

HOW DO YOU FEEL ABOUT YOUR PRESENTATION SKILLS?.............................................. 5 

 WHAT IS THE POINT OF PRESENTING?...................................... page not included here

 WHAT MAKES A PRESENTATION WITH IMPACT?................................................................ 6 

10 STEPS TO CREATING SUCCESSFUL PRESENTATIONS ......... page not included here

MESSAGE

 A GOOD MESSAGE HAS A COMMERCIAL SPIRIT............................................................... 7 

KNOW YOUR OBJECTIVE/S........................................................... page not included here

KNOW YOUR AUDIENCE .............................................................. page not included here

TYPES OF INFORMATION ...........................................................Erreur ! Signet non défini. 

STRUCTURE

PRESENTATION STRUCTURE....................................................... page not included here

 A GOOD INTRODUCTION ........................................................... page not included here

THE BODY OF YOUR PRESENTATION......................................... page not included here

INTONATION AND FLOW ...................................................................................................... 8 

QUALITY TRANSITIONS ........................................................................................................ 9 

CONCLUDING YOUR PRESENTATION ........................................ page not included here

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 © DAN STEER - PRESENTING WITH IMPACT 

CONTENT

 ADAPTING CONTENT TO SUIT LEARNING STYLES .................... page not included here

 ADAPTING CONTENT TO SUIT REPRESENTATIONAL SYSTEMS page not included here

POSITIVE, PLAIN AND PRECISE LANGUAGE.............................. page not included here

USING VISUAL SUPPORTS ........................................................... page not included here

GRAPHS, TABLES AND GRAPHICS ............................................. page not included here

USING EXERCISES ............................................................................................................... 10 

USE STORY TO MAKE YOUR POINT ...................................................................................11 

STYLE

THREE LEVELS OF COMMUNICATION ........................................ page not included here

BODY LANGUAGE TIPS................................................................ page not included here

MAXIMISE YOUR VOICE ............................................................... page not included here

 ATTENTION SPAN OF THE AUDIENCE ........................................ page not included here

GETTING AND KEEPING ATTENTION: 5 LAWS ........................... page not included here

USE OPEN QUESTIONS TO GET YOUR AUDIENCE TALKING............................................ 12 

DEALING WITH AUDIENCE QUESTIONS ..................................... page not included here

DEALING WITH INTERRUPTIONS ................................................ page not included here

 WHY STRESS? ...................................................................................................................... 13 

DEALING WITH STRESS AND CONFIDENCE............................... page not included here

FUN STUFF .................................................................................... page not included here

FINAL WORDS ON PREPARATION .............................................. page not included here

FINAL WORDS

LEARNING AND IMPROVEMENT POINTS, DAY 1 ....................... page not included here

LEARNING AND IMPROVEMENT POINTS, DAY 2 ....................... page not included here

REFERENCES ....................................................................................................................... 14 

 YOUR TRAINER: DAN STEER .............................................................................................. 15 

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 © DAN STEER - PRESENTING WITH IMPACT 

TRAINING PURPOSE AND OBJECTIVES

Many of us are confronted with moments when we need to present something to

someone in a business environment.

This can be in a formal presentation, a sales pitch or a simple update meeting at

work. However, the skills required remain the same.

Some people will pass off the opportunity to present, giving it to someone elsewho is “a natural” or who is “good at that sort of thing”. The skills required however 

are not just for “those people” – they are simple, easy and learnable.

During this training, you will learn how to deliver presentations with impact.

Training objectives

•  Know what makes a quality presentation and be

able to deliver your own

•  Deliver practice presentations in a safe training

environment

•  Get simple feedback on what is going well and

your own areas for improvement

•  Improve!

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 © DAN STEER - PRESENTING WITH IMPACT 

The following are sample pages from the complete

workbook… other pages outlined in the contents are not

included here.

Come and follow the training! 

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 © DAN STEER - PRESENTING WITH IMPACT 

 WHAT MAKES A PRESENTATION WITH IMPACT?

The success of your presentation lies on the foundation of 4 things – pay attention to each

pillar in order to do a good job!

The most common reasons for failed presentations are:

•  One-way style - the speaker delivers a lecture

•  Poor use of visual aids

•  Inability to deal with the audience

•  Stress / lack of confidence

To present with impact, you must consider each of the

following elements:

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 © DAN STEER - PRESENTING WITH IMPACT 

 A GOOD MESSAGE HAS A COMMERCIAL SPIRIT

Being commercial is not just for sales people – it is about positioning your message to suit

both the needs of your audience and yourself. In a presentation, it is important to be

commercial.

The first pillar of a successful presentation is having the right message. This will be a

blend of what you want to say (and achieve) and what the audience wants to

hear (and achieve).

Once you know what your own objective is, you need to start thinking about the

audience – in this way, you will be able to position your message to suit them.

* ...in fact, the truth of this commercial principle is true for all the 4 pillars of a

presentation: Adapt to your audience!

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 © DAN STEER - PRESENTING WITH IMPACT 

INTONATION AND FLOW 

Intonation is not just about voice (see later in this workbook). By removing monotony from

your presentation structure, you can bring more flow and improve the audience

experience.

Monotony looks like this:

A better presentation might already look like this:

A presentation like this would have lots of intonation:

Throughout this document, you can find lots of examples on how to create

intonation in your presentation (transitions, storytelling, visual supports,

interactivity….).

Create intonation, balance and flow to combat presentation monotony.

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 © DAN STEER - PRESENTING WITH IMPACT 

QUALITY TRANSITIONS

 A good transition between parts of your presentation underlines its structure. It keeps the

audience’s attention and helps them to know where they are and where they are going.

Follow some of these guidelines to create attention grabbing transitions for your 

audience:

Visual cues

Show the audience you are moving from one part of your presentation to

another 

•  Move to the other side of the room

•  Point to an agenda or some other visual map of the territory

Verbal cuesTell your audience what is going on at each transition, for example:

•  Introduction to what is coming: “Now I will explain ....”

•  Point out the current position in the agenda: “I told you we would

see _______. We have seen _______, now let’s take a look at _______.”

Pace-changers

A transition is a good moment to change the pace of your presentation:

•  Share a small anecdote that introduces the next part

•  Show a video or do a short exercise

•  Ask if the audience has any specific questions at this moment

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 © DAN STEER - PRESENTING WITH IMPACT 

USING EXERCISES

Sometimes it can be useful to have an exercise included in your presentation. To get the

most attention, recall and understanding from the audience, apply the following diamond

 structure to your exercise moment…

Must like during the rest of your presentation, you need to work to keep the

audience’s attention and create recall of your message. Use this structure:

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 © DAN STEER - PRESENTING WITH IMPACT 

USE STORY TO MAKE YOUR POINT

Truth (and your message) will not always pass easily. People need to be convinced and

they need help to imagine for themselves what you are talking about. Use story to help

make your point more easily, build imagination, persuade and create recall.

According to Annette Simmons (author of “The Story Factor”) there are 6 main

types of story that can be used to help pass your message:

WHO AM I

•  Tells the audience about the

person they are listening to

and reinforces WIIFM

WHY AM I HERE?

•  Illustrates the motivation for 

your speech. Be honest!

MY VISION 

•  This kind of story tells the

audience what you believe

(would be good) (for them) 

LEARNING STORY

•  Like the boy who cried wolf,

the audience will learn the

importance of something

VALUES IN ACTION 

•  Shows how certain values

were applied in reality

I KNOW WHAT YOU ARE THINKING 

•  Create empathy with the

audience and show you

understand them

To be successful with storytelling:

•  Be honest (or at least believable), but sometimes amusing

•  Be rich in detail, but not overly specific

•  Tell the story with your voice, body and heart

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 © DAN STEER - PRESENTING WITH IMPACT 

USE OPEN QUESTIONS TO GET YOUR AUDIENCE TALKING

Sometimes an audience has nothing to say. Sometimes they don’t dare to speak. (And

 sometimes they won’t shut up!). If you want to get your audience talking (instead of just

nodding their heads!), you need to ask them the right kind of questions.

During the introduction of your presentation, it is good practice to underline how

interaction and questions should take place. If you want your audience to

participate, tell them this up front!

…but that’s not always enough. If you would like to encourage your audience to

speak up from time-to-time, it helps to ask them some questions.

Use open questions to get them talking:

WHAT …..?

WHY ….?

HOW ….?

WHEN ….?

WHO ….?

WHERE ….?

WHICH …..?

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 © DAN STEER - PRESENTING WITH IMPACT 

 WHY STRESS?

During several years of delivering training on “Presenting with Impact”, the author of this

document has heard a lot of reasons for why people are stressed about their 

presentations. There are many solutions for dealing with this stress (mostly preparation) and

the first step is to know: Why am I stressed?

Here is a non-exhaustive list of reasons why people stress when giving

presentations:

•  Lack of preparation

•  Unclear message

•  Fear of talking in public, being in the spotlight

•  Perfectionism

•  Unknown audience

•  Known audience (e.g. “my manager will be there”)

•  Experts in the room

•  Fear of judgement, lack of recognition

•  Bad memories (of the last presentation)

•  Things don’t go as planned, things don’t work •  Not sure of what the outcome will be

•  Will they appreciate me? Believe me?

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 © DAN STEER - PRESENTING WITH IMPACT 

REFERENCES

Many different references have been used to complete this

workbook. Book titles and online links concerning different areas

of communication, management and personal effectiveness

can be found on the website www.dansteer.com .

Particular favourite resources concerning “Presenting with

Impact” include:

The secrets of communication

Peter Thomson

ISBN 0 684 81665 2

How to influence

Jo Owen

ISBN 978 0 273 73116 0

Say it with presentations

Gene Zelazny

ISBN 0 07 135407 7

NLP for dummies

Romilla Ready and Kate Burton

ISBN 978 2 7540 0879

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 © DAN STEER - PRESENTING WITH IMPACT 

 YOUR TRAINER: DAN STEER

DAN STEER is an independent training consultant.

Following completion of his philosophy degree at Reading University, Dan worked

as a project manager in a European marketing agency delivering branding

solutions for multinationals such as Vodafone, Philips, Unilever and Sony.

Since relocating to Belgium, he spent 7 years working as Training andDevelopment Manager for 2 large international service companies. He was

responsible for the creation and implementation of learning and development

strategy and operational tools to support business mission and values.

Today’s activities include learning and development consultancy, personal

coaching and delivery of training on a variety of subjects concerning:

•  Communication

•  Management and leadership

•  Personal effectiveness

For more support in your activities, you can contact DAN:

+32-(0)472 – 346.226

[email protected] 

www.dansteer.com

www.twitter.com/dan_steer  

www.linkedin.com/in/dansteer 

http://www.facebook.com/home.php#!/profile.php?id=100001126152909