presentation show browse q2:14
TRANSCRIPT
Shopping experience
Comfort feeling Friend circles Consultation Attention Privacy
shopping together and consulting experts
Together online
whilst browsing. We made browsing together easy and named it: ShowBrowseTM
An advisor assists a customer in its online purchase process; A friend asks for help in an online application;
ShowBrowseTM facilitates a dual strategy: an online proposition combined with personal advice
How it works
Initiator of the session Follower of the session
Click the button
Your Website
The session starts Enter an E-‐mail
address and he/she joins.
The easiest way to show your website to any third party on any device, anytime, anywhere Instantly landing on the same page Video contact established if accepted Fully browser based (no downloads); You use it to show your site to your customers; Your customers use it to show your application to any third party.
Benefit points
Initiator of the session Follower of the session
Current experience in B2C conversion (insurance market) an increase of 33% in sales; User experience: 92% prefers browsing together; Average appreciation: 8,3 Purchase decision is taken forward Reduction of returns Optional scripting for B2B purposes leads to higher conversion
Impact on sales
Technical
Browser enabled solution, no downloads needed; Supported by modern browsers: Chrome / Firefox / Safari / IE 10 and up; JavaScript TAG (incl. button) needed on website;
Webcam / voice as option based on Flash. Look and Feel adjustable based on CSS style sheets