presentation servicescape management
TRANSCRIPT
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Servicescape Management Final Project PRESENTATION
IHSAN NUR HADISITI INDIRA TIZIOMI
HANIFM. ARFAN
ARCANE DISTRO
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This project objectives is analyzing and giving a suggestion to Arcane distro that located on JL. Trunojoyo no. 8, west java, Bandung. We analyzed by using servicecape management method. We try to used the method from servicecape to bring a good suggestion for Arcane distro.
Abstract
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Project Name : Arcane Distro
Arcane Distro Jl. Tunojoyo no.8
347 Distro
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Company History
• Arcane is established on may 2008• The Owners name is Chris• Arcane is known as a carnival reseller
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condition of servicescape management (SCM)
•The servicecape condition is not good
•Too many display product on the store
•The lightning is not clear enough to support the product display
•Flow for the customer is not designed well
•Capacity Max 10 Persons
•Placed in the distro area
•No differentiation between other distro, it is just an ordinary distro
•Price : Clothing IDR 90.000-120.000
Jeans IDR 200.000-450.000
Shoes IDR 200.000
•Target market Teenagers & Young Adults
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Location Details
Arcane347 Clothing
car
car bike
bike
car
car
car
car
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Jeans Sec7on Toy Sec7on +Shoes Sec7on
Toy Sec7on +Shoes sec7on
Shirt Sec7on
Shirt Sec7on
Shirt Sec7on
12 Meter
4 Meter
Shirt Sec7on
Storage
Inventory
FiAngRoom
Cashier
Store Layout
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Store Layout
Jeans Sec7on Toy Sec7on +Shoes Sec7on
Toy Sec7on +Shoes sec7on
Shirt Sec7on
Shirt Sec7on
Shirt Sec7on
Shirt Sec7on
Storage
Inventory
FiAngRoom
Cashier
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Jeans Sec7on Toy Sec7on +Shoes Sec7on
Toy Sec7on +Shoes sec7on
Shirt Sec7on
Shirt Sec7on
Shirt Sec7on
Shirt Sec7on
Storage
Inventory
FiAngRoom
Cashier
Store Layout
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Shirt Sec7on
Storage
Inventory
FiAngRoom
Cashier
Jeans Sec7on Toy Sec7on +Shoes Sec7on
Toy Sec7on +Shoes sec7on
Shirt Sec7on
Shirt Sec7on
Shirt Sec7on
Store Layout
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Shirt Sec7on
Storage
Inventory
FiAngRoom
Cashier
Jeans Sec7on Toy Sec7on +Shoes Sec7on
Toy Sec7on +Shoes sec7on
Shirt Sec7on
Shirt Sec7on
Shirt Sec7on
Store Layout
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Shirt Sec7on
Storage
Inventory
FiAngRoom
Cashier
Jeans Sec7on Toy Sec7on +Shoes Sec7on
Toy Sec7on +Shoes sec7on
Shirt Sec7on
Shirt Sec7on
Shirt Sec7on
Store Layout
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Jeans Sec7on Toy Sec7on +Shoes Sec7on
Toy Sec7on +Shoes sec7on
Shirt Sec7on
Shirt Sec7on
Shirt Sec7on
Shirt Sec7on
Storage
Inventory
FiAngRoom
Cashier
Store Layout
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Jeans Sec7on Toy Sec7on +Shoes Sec7on
Toy Sec7on +Shoes sec7on
Shirt Sec7on
Shirt Sec7on
Shirt Sec7on
Shirt Sec7on
Storage
Inventory
FiAngRoom
Cashier
Store Layout
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Jeans Sec7on Toy Sec7on +Shoes Sec7on
Toy Sec7on +Shoes sec7on
Shirt Sec7on
Shirt Sec7on
Shirt Sec7on
Shirt Sec7on
Storage
Inventory
FiAngRoom
Cashier
Store Layout
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Jeans Sec7on Toy Sec7on +Shoes Sec7on
Toy Sec7on +Shoes sec7on
Shirt Sec7on
Shirt Sec7on
Shirt Sec7on
Shirt Sec7on
Storage
Inventory
FiAngRoom
Cashier
Store Layout
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Jeans Sec7on Toy Sec7on +Shoes Sec7on
Toy Sec7on +Shoes sec7on
Shirt Sec7on
Shirt Sec7on
Shirt Sec7on
Shirt Sec7on
Storage
Inventory
FiAngRoom
Cashier
Store Layout
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Shirt Sec7on
Storage
Inventory
FiAngRoom
Cashier
Jeans Sec7on Toy Sec7on +Shoes Sec7on
Toy Sec7on +Shoes sec7on
Shirt Sec7on
Shirt Sec7on
Shirt Sec7on
Store Layout
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Shirt Sec7on
Storage
Inventory
FiAngRoom
Cashier
Jeans Sec7on Toy Sec7on +Shoes Sec7on
Toy Sec7on +Shoes sec7on
Shirt Sec7on
Shirt Sec7on
Shirt Sec7on
Store Layout
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Jeans Sec7on Toy Sec7on +Shoes Sec7on
Toy Sec7on +Shoes sec7on
Shirt Sec7on
Shirt Sec7on
Shirt Sec7on
Shirt Sec7on
Storage
Inventory
FiAngRoom
Cashier
Store Layout
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Project Objective
1. Analyze the Swot of Arcane2. Analyze the servicecape concept of Arcane3.Design the new servicecape concept and
giving the best suggestions for arcane4.As the f inal project for servicecape
management course at SBM ITB
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Reasoning
• Located at strategic location• Lack of competitive strength• Have a bad layout store• Have a unique selling point (Sneaker)• Good reputation• Have a loyal customer• Have a many potential customer
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SWOT Analysis
Strengths weaknesses
• located at strategic locations• Price is mid with a good quality of
product• Have a unique selling point• Good reputation• Sell a various product
• Lack of marketing• Lack of competitive strength• Low financial
opportunities threats
• Lifestyle trend• Good target market• Have a good distribution• have a loyal customer
• Lot of competitor• Market demand
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Competitor
• Invictus• 347• Black Jack• Flashy• My shoes (sneaker)• Sole Club (sneaker)
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Analysis• Arcane is a small distro which is located at Jl. Trunojoyo no.
8 which mean arcane located at strategic location, because of the that arcane have a lot of potential customer but because services cape management on arcane is bad, so a lot of potential customer change their destination. Arcane has a very small shop so need a good layout but the owner does not realize that.
• Arcane Have a good unique selling point, in this case arcane sell a good sneaker. Many sneaker users believe that sneaker at arcane have a good quality so they still come to Arcane. Arcane also sell various kinds of good clothing. Based on this reason, we chose Arcane as a service cape project.
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CONCEPT. OBJECTIVE OF SCM
To attract the segmented customers, and encourage them to come into the store and hopefully make a purchase. By, applying the Servicescape management, it hopes that customers will be satisfied with their service experience in Arcane. Moreover, by branding emphasizing the concept of Arcane distro through the physical evidences, it will increase the customer’s satisfaction and their perception of quality and brand of Arcane.
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Outcome of SCM
The outcome of the application of Servicescape
management in Arcane distro is a more conceptual and
comfort store area, which will increase the number of
customer and their satisfaction of the service experience,
and at the end, increasing the sales of Arcane products, and
strengthen the brand.
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New Performance of SCM
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VALUE ADVANTAGE
• More attractive building
• Wider area Arcane Distro: 15m x 4m x 4m.
• Comfortable environment
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THANK YOU