Persuasive Presentations for Leader Effectiveness

Renee P. Walkup, Author of Renee P. Walkup, Author of

““The NAKED Salesperson” The NAKED Salesperson”

and President ofand President of

SalesPEAK, IncSalesPEAK, Inc..

www.salespeak.comwww.salespeak.com

Talk About Yourself

▲ Who you AreWho you Are▲ Brief BackgroundBrief Background▲ Types of AudiencesTypes of Audiences▲ Goals for this Goals for this

SessionSession▲ Your UniquenessYour Uniqueness

Top Speakers

Getting Comfortable▲Breathe!Breathe!▲Know Your AudienceKnow Your Audience▲Visualize SuccessVisualize Success▲Plan and PreparePlan and Prepare▲Eat and Drink WellEat and Drink Well

▲ Avoid too much caffeine▲ Eat protein

© SalesPEAK, Inc., All Rights Reserved 770 220.0832 www.salespeak.com

Brain Burst Planning “Rules”

▲ Let Your Ideas FlowLet Your Ideas Flow▲ No Editing!No Editing!▲ Use ColorUse Color▲ Place Paper HorizontallyPlace Paper Horizontally▲ Use Symbols, Pictures, GraphicsUse Symbols, Pictures, Graphics▲ Doodle to Get GoingDoodle to Get Going▲ There are No Rules!There are No Rules!

Just Like a Big Mac (Only Better!)

▲Top Bun Top Bun ▲LettuceLettuce▲TomatoTomato▲Meat Meat ▲CheeseCheese▲Bottom BunBottom Bun

Effective Attention Getters

▲ StatisticsStatistics▲ ExamplesExamples▲ StoriesStories▲ QuestionQuestion▲ QuoteQuote▲ PropProp▲ SuspenseSuspense

© SalesPEAK, Inc., All Rights Reserved 770 220.0832 www.salespeak.com

Purpose Statement Qualities

▲BriefBrief▲Include BenefitInclude Benefit▲Simple LanguageSimple Language▲Audience-CenteredAudience-Centered

▲ You-language▲ “Learn to”

Handling Q/A

▲Stand, Front & Center Stand, Front & Center ▲Pause & WaitPause & Wait▲Make Eye ContactMake Eye Contact▲Pause, AgainPause, Again▲Briefly Deal with the QuestionBriefly Deal with the Question▲Ask for Confirmation, if AppropriateAsk for Confirmation, if Appropriate

Combative Q/A

▲Face the PersonFace the Person▲Forward One StepForward One Step▲Handle the QuestionHandle the Question

▲ Look Around the Room

▲End with the PersonEnd with the Person▲Do Not ConfirmDo Not Confirm

Reading Audience Non-Verbal Cues

Reading Audience Non-Verbal Cues

Room Layouts

▲InteractionInteraction▲ProximityProximity▲InfluenceInfluence▲CommitmentsCommitments

Overhead/PowerPoint Tips

▲Have Prepared in AdvanceHave Prepared in Advance▲One Slide Every 5 MinutesOne Slide Every 5 Minutes▲Use “B” KeyUse “B” Key▲4x4 Rule4x4 Rule▲Leave Lights ON!Leave Lights ON!▲Don’t “Hide” Behind ComputerDon’t “Hide” Behind Computer

Poor PowerPoint Examples

▲ When the presenter uses too much text When the presenter uses too much text and it’s very time consuming to readand it’s very time consuming to read

▲ Text that is too hard to read by the audienceText that is too hard to read by the audience

▲ Distracting colors that are Distracting colors that are unappealingunappealing

▲ Too Many Different FontsToo Many Different Fonts▲ Excessive use of slidesExcessive use of slides▲ USING ALL CAPITAL LETTERS USING ALL CAPITAL LETTERS

Flip Chart/Whiteboard Tips

▲ Best with Small GroupsBest with Small Groups▲ Great for InteractionGreat for Interaction▲ Dark Markers (Avoid Red, Pink)Dark Markers (Avoid Red, Pink)▲ Check Markers in AdvanceCheck Markers in Advance▲ Write Approximately 2” TallWrite Approximately 2” Tall

Handout Materials Tips

▲Distribute Piecemeal Distribute Piecemeal ▲Colored PaperColored Paper▲Include Executive SummaryInclude Executive Summary▲Avoid Providing PowerPoint Avoid Providing PowerPoint