presentation podium market fashion group

PODIUM Fashion (luxury boutique stores)PODIUM JewelleryPODIUM Home InteriorsPODIUM sportPODIUM marketPODIUM market kids

Podium Market Fashion Group first store opened its doors in 1994, in the historical center of Moscow. Since that time company has developed many directions which includes:

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PODIUM FashionPODIUM Jewellery

PODIUM Sport divisionsPODIUM market

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PODIUM market is the main fast growing direction of the company. It is a chain department store with a perfect choice of brands: from international fast fashion to affordable luxury brands and Russian designers. PODIUM market concept is based on simple fact: an opportunity to buy fashionable brands of high quality without spending great amount of money. PODIUM market targets in a wide audience: from young people with pro-active attitude to more conservative PODIUM market clients. PODIUM market is the only Russian retailer who can successfully operate in different locations with the ability to be flexible to changes in three main directions: affordable luxury, high street fashion and private labels.




PODIUM market is a first multiband «affordable luxury» store in Russia. It's philosophy is to offer high quality designer brands at reasonable prices. The ultimate «mix and match» concept includes brands like Maje, Sandro, Claudie Pierlot, Whistles with more «democratic» or high-street fashion Libertine-Libertine, Selected, Maison Scotch, Scotch Soda, etc.

CONCEPT

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PODIUM market is always trying to meet needs of its customer depending on his demand, climate conditions, latest trends and purchasing capacity. In 2012 the first private label called Belucci was founded. Belucci collection consists of wide assortment of coats, dresses, skirts and pants and addresses to a modern woman who has to combine in her life work, style and comfort.Strong side of Belucci brand is a wide range of coats (from classic to oversized designer styles). The main advantage of Belucci outwear is high quality fabrics, such as wool, cashmere, angora which combine with affordable price due to local production (all products are made in Russia). Despite the economic slowdown, Belucci sales in 2015 remained strong and provided 20 % growth. Currently, Belucci is 24 % of total women apparel sales.

PRIVATE LABELS




Each PODIUM market store is a modern lifestyle-shopping destination which combines not only unique brand list but also modern store design and unforgettable shopping experience due to personal staff assistance.PODIUM market operates store spaces from 2000 up to 7000 sq. m. in biggest cities of Russia. Stores and boutiques are situated in large shopping malls and freestanding buildings:

PODIUM market, Shopping Mall Modny Season, 2, Okhotny Ryad Street, Moscow. The first flagship store. Floor area of 6700 sq. m.Launched in February 2012.

PODIUM market, Multifunctional Trade Center Europark, 62, Rublyovskoe Highway, Moscow. Floor area of 2000 sq. m. Launched in October 2013.

PODIUM market, Shopping Mall RIO, 109, Leninsky Avenue, Moscow. Floor area of 2400 sq. m.Launched in August 2014.

LOCATION

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Kazan

• the capital of Tatrstan Republic• the center of education• tourist destination• the sports capital

PODIUM market, 2, Pushkina Street, Kazan. Floor area of 10000 sq. m.Launched in March 2014.

Krasnodar

• big economic and historical city • well-doing region• touristic destination PODIUM market, OZ Mall, 2, Krylataya Street, Krasnodar.Floor area of 2700 sq. m. Launched in March 2015.

LOCATION

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STORES




POSITIONING

DESIGUALELEVEN PARISESSENTIELFRANKLIN & MARSHALLFURLA GANT RUGGERGAT RIMONGENIE EUGENIA KIMHERSCHELHOBBS HOSS INTROPIAICHI ISABEL MARANT ETOILEKATYA DOBRЯKOVA KURT GEIGERLA ROOM LEON & HARPERLEVI’S LEVI’S MADE & CRAFTEDLIBERTINE-LIBERTINE

(+) PEOPLEADIDASAMERICAN RETROAMERICAN VINTAGEASH BELUCCI BIMBA Y LOLABRIGITTE BARDOTBRONXCANADA GOOSECASTANERCLAUDIE PIERLOTCOCCINELLECONVERSECP COMPANYCURRENT ELLIOTTCYRILLE GASSILINEDENIM & SUPPLY BY RALPH LAURENDES PETITS HAUTS

LINDBERGHMAISON SCOTCHMAJE MARC ELLISMARKUS LUPFERMES DEMOISELLESMICHAEL BY MICHAEL KORS MOODS OF NORWAYNEW BALANCENIKE ODRI ORLA KIELYPAJAR PAUL & JOE SISTERMARINA RINALDIPETIT BATEAUPOLO RALPH LAURENPRETTY BALLERINASSACAI LUCK

SANDRO SANDRO HOMMESCHUTZ SCOTCH & SODASEE BY CHLOESEE U SOONSELECTED SESSUN STELLA FORESTSTUDIO POLLINIT BY ALEXANDER WANGTED BAKERTOMMY HILFIGERTOSCA BLUTWIN SET VERO MODAWHISTLESWILDFOX ZADIG & VOLTAIRE

SELECTED PODIUM MARKET BRAND LIST

PODIUM market kids offers carefully selected brands of best Russian and European children apparel. High quality clothing at affordable prices is always not an easy task, but with PODIUM market kids, it has become much easier. You can find all the latest fashion trends made from eco-friendly materials that can reveal the identity of your child and help to find his or her own style. Dreams of parents and their children come true. In addition to clothing, footwear and accessories Podium Market kids offers a huge range of toys, educational games and books for all age groups.

120% LINOADIDASAMERICAN OUTFITTERSANTONY MORATOATLANTA MOCASSINBAMBAM BIKKEMBERGSBLEU COMME GRISBOWS ARTC PETULA CDEC BY CORDELIA DE CASTELLANECONGUITOSCONVERSE

DIESELEBOUND ELEVEN PARISELI EMOI FLORSHEIMGRUNTHALABALOOHARTFORDHAVAIANASHERSCHELHUCKLEBONESJE SUIS EN CP

KENZOKIDDO KNOT LE BERET FRANCAISMINI RODINIMINNETONKAMORLEY NATURAL WORLDNIKE PAEZ PEBBLESTONEPETIT BATEAUPIPI & PIPU

RACOON RALPH LAURENSCOTCH & SODASILLI&RIDICULOUSSTELLA MCCARTNEYTIMBERLANDTNY BY TINNI SHOESTOMMY HILFIGERTROIZENFANTSTUMBLE'N DRYUMI ZATCHELSZONA CENTRO

SELECTED PODIUM MARKET KIDS BRAND LIST

PODIUM sport stores are for those people who prefer active lifestyle and cannot imagine their day without a workout. The best brands of functional sport clothing, combining not only advanced technology, innovation in the textile industry, impeccable level of comfort and high performance, but also original designs and flawless style. In 2015, PODIUM market opened the unique in the whole world corner StellaSport presented out of ADIDAS stores. It is located in the flagship store PODIUM market Modny Season shopping mall.13

2XUADIDAS BY STELLA MCCARTNEYADIDAS STELLA SPORTADIDAS RUNNINGASICSCEP

CRAFTCOMPRESSPORTEISBAERHEROINE SPORTHARBINGERKORAL ACTIVEWEAR

MICHIMIZUNONIKENEWTONODLOOAKLEYREEBOK

STRIDERS EDGESHOCK ABSORBERSKINSXTENEXZOGGSZOOTZERO RH+

PODIUM SPORT SELECTED BRAND LIST

One of directions of PODIUM market Menswear division is a special menswear area called Concept Space. It is inspired by idea of creating a special place with exceptional brand mix addressed to open -minded, extraordinary, young and creative people. Every garment selected for “Concept Space” is unique and combines experimental designs, edgy ideas and fine quality. Besides, the prices are always reasonable and affordable, which allows to create a special and avant-garde look avoiding extra expenses. The brand mix selected for the area consists of the most progressive and independent brands including Army of Me, Uniforms for the Dedicated, Math, P4F etc.

MEN’S CONCEPT SPACE in PODIUM market MODNY SEASON shopping mall

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PODIUM market comes out for multichannel retailing: this means not only five offline stores, but also online store. www.podium-market.com delivers clothes, shoes and accessories to any Russian city. Best brands of high quality at affordable prices become even more affordable to all fans of stylish clothing. No matter how many kilometers separate you from PODIUM market stores. A wide range of women, men and kids’ goods is presented on www.podium-market.com. Since recently, customers can purchase sport goods on personal page of PODIUM sport podiumsport.ru.

E-COMMERCE

PODIUM market is actively using SMM technologies . At the moment all units of Podium Market Fashion Group has accounts in three main social networks:- Instagram- Facebook- Vkontakte

SOCIAL MEDIA

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PODIUM market has strong event marketing strategy. Most of events happening in each PODIUM market store throughout a year become signature events that customers are waiting for during a year. They are enormously covered by mass media and press due to huge amount of celebrities visiting each of them. All these becomes possible thank to strong and professional PR team of the company which back up any event organized by PODIUM market.

STRONG MARKETING EVENTS

CHARITY

PODIUM sport constantly provides partner support to various sporting events and races.The outstanding charity race called «Running Hearts" took place in Gorky Park on 16th of May 2015. The organizers of the race: Natalia Vodianova and Polina Kitsenko, the Foundation for children "Naked Hearts", Podium market, general sponsors and partners Adidas and Coca-Cola, with a support of Guerlain company. Department of culture of Moscow and Gorky Park also supported the race. The record number of Olympic Champions participated in the amateur race. This has never happened before in modern history - all together they have 28 Olympic medals. Stars of theatre and cinema, journalists, businesspersons and other media personality became runners for this day. Running hearts managed to collect a record amount of funds in history of Russian races, which comprises to more than 12 million rubles. The "Running Hearts" is the only totally charitable sport race in which all raised funds and sponsorship packages go for the charity, to the Foundation for children "Naked hearts". This Foundation organizes summer trainings and support for children which need specific approach due to uncommon ways of their growth: due to autism and down syndrome.

presentation podium market fashion group

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