presentation, ph d day at dtu vet, 26.06.12
DESCRIPTION
Presentation on visibility with LinkedIn. From PhD-day at DTU-vet, 26.06.12TRANSCRIPT
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Visibility with LinkedIn
by Christen Mau
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Visibility with LinkedIn
Agenda
- Optimising your personal profile
- Market your career
- LinkedIn as a networking tool
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Visibility with LinkedIn
About LinkedIn
• Beginning: March 2003
• 161 million members worldwide (200 countries)
• 900.100+ members in Denmark
• 2.447 full-time employees
• Available in English, Italian, German, Korean + 13 other languages
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Visibility with LinkedIn
Founder: Reid Hoffman, March 2003
CEO: Jeff Weiner
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Visibility with LinkedIn
LinkedIn Today
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Visibility with LinkedIn
LinkedIn Signal
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3 types of sales texts:
- Employer seeker
- Business seeker
- Reputation seeker
Visibility with LinkedIn
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Visibility with LinkedIn
Summary
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Visibility with LinkedIn
LinkedIn’s relevance concept
LinkedIn’s internal searches are individual
LinkedIn’s searches are defined by the basis of your 1st, 2nd and 3rd degree connections and those you are in group with in relation to keywords and the network’s connections
(plus a lot of other factors that only technicians at LinkedIn knows about)
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Visibility with LinkedIn
LinkedIn’s definition: relevance concept
• There are no unique search result
• Relevance in searches are based on a number of variable factors
• Watch out for ”key word spamming”
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Visibility with LinkedIn
The ”Pippi” rule
“Den som är stark mäste vara snäll”
“The one who is strong, must be nice”
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Visibility with LinkedIn
Christen Mau
Skills and Expertise
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Visibility with LinkedIn
SEO Title Tag
Professionel headline:
Foto alt tag:
Public ”vanity” URL :
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Increase visibilityin external searches • http://pinterest.com• http://about.me• http://da.gravtar.com• https://plus.google.com• https://digg.com• https://www.folkd.com• https://docstoc.com• Eniro
Visibility with LinkedIn
Sådan!Gør dig bemærket –Øg din synlighed med LinkedIn
p. 28
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Visibility with LinkedIn
Groups
Alumni group
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Visibility with LinkedIn
Account types on LinkedInBusiness
Sales
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Company page
Visibility with LinkedIn
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Visibility with LinkedIn
More information
WLFMcph’s blog: www.wlfmcph.dk
WLFMcph LinkedIn Company Page
LinkedIn Today
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Visibility with LinkedIn
Sections You find ”Add sections” below your resume
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Visibility with LinkedIn
Applications
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Visibility with LinkedIn
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