How effective is the combination of your

main product and ancillary texts?

Both texts use:

Low key chiaroscuro lighting (we chose to do this because it reflects the thriller genre and it creates a sense of mystery)

Production company logo we included this as a continuity device

Images for example the iconic image of the front door is used in both texts. The door is iconic because it represents a barrier between the unknown against the innocence of the house and all it encapsulates inside.

Copy we used the same font/colour/effects in both texts to anchor the continuity of our release campaign

How we made the poster and film consistent

How we made the poster and film consistent

Logo – production

company logo

lightingCopy –

location/size

Main image- iconic

important image

How we constructed the media pack

It was hard to keep consistency throughout all three products because the review page, would not be written by the production company, JBH Productions.

However, the production company would release a media pack containing essential details (synopsis, credits, release date, quotes from director and main actors) along with stills from the film.

This would then be used by the reviewer to write an article that the production company has controlled to some extent.

Examples of the media pack in action

Images from media pack

Information from media

pack

•Director name

•Main actors

•Release date

•Quotations

It was hard to keep consistency throughout all three products because the review page, like existing reviews in magazines, are not written by the production

company. The production company release a media pack containing key details and stills from the film. This is then used by the reviewer to write an article.

Unfortunately we were unable to send information packs off to

the reviewers, but we did conduct viewings of our product

from which we were able to include real quotations and

comments in our own review.

Within the short film and the poster we have included the production logo. We did this because is brought more audience awareness to the

production company and increased the publicity for the production company.

Overall, we feel that all three products that we have made would be part of a successful release campaign. Each represent our product positively.

They would guarantee a profitable release.