PRESENTATION ON THE SURVEY OF WASHING POWDER

PRESENTED TO: PRESENTED BY:Prof. Vijay Nagrani Isha Jain Rahul Ojha Satyam Barkataky Vinay Yadav

INTRODUCTION TO THE DIFFERENT BRANDS OF WASHING POWDER

SURF EXCEL: Surf Excel, launched in 1954, is one of the

oldest detergent powders in India. Advertisement like “Lalitaji to Doondhte Reh

Jaaoge” Now the advertisement is “Daag Acche Hain”ARIEL: Introduced in India in 1991. leading detergent and epitomizes ‘stain

removal’ Brand personality like Shabana Azmi,

Sharmila Tagore, Smriti Irani etc.

CONTD…

TIDE: Tide is the name of a popular laundry

detergent on the market in Canada, the United States, Morocco and other countries. It is manufactured by Procter & Gamble.

First introduced in test markets in 1946 with national distribution reached in 1949.

The logo people see today has been slightly modified for the product's fiftieth anniversary in 1996.

CONTD..

Other Washing Powder Brands are: Henko Mr. White Wheel 555 Ghadi Sudz Sunlight etc.

OBJECTIVES OF THIS SURVEY

To know about the market of washing powder in India.

To know different taste and preferences of different consumer of washing powder

To observe the most preferred washing powder of different company.

To analyze the technological advancement i.e. use of washing machine in India.

To determine the consumer behavior towards washing powder.

To analyze the weakest brand among all brands in India.

METHODOLOGY

To analyze the market of washing powder, we have used primary as well as secondary data as it is the part and parcel of any research.

PRIMARY DATA like preparing Questionnaire (Hard Copy and Soft Copy i.e. E-Questionnaire)

SECONDARY DATA for collecting the data regarding the industry of washing powder in India.

SAMPLING PLAN

We take the sample of the 120 respondents from the Delhi and NCR to their answer. We use the primary data i.e. questionnaire to know the reaction of respondents.

We have targeted the consumers who are:  Age group between 20-35 years Both males and females Only students and working professionals  The targeted consumer that we have surveyed is 120

from Delhi/NCR.  We have prepared different types of questionnaires

where we have targeted the consumer who are consumer of washing powder.

DETAIL FINDINGS

5%

35%

60%

Frequency of buying

Daily Alternate days Weekly Monthly

Interpretation:By this we can interpret that most of the consumer buy monthly their washing powder and nobody is buying it daily.

Interpretation: We can analyze that most of the consumer buy surf excel as their

detergent and less no of people buy HENKO and other brand.

60%20%

10%

5%5%

Brand

Surf Excel Ariel Tide Henko Others

Interpretation: In we are able to analyze that most of the people buy 1 kg packing

than the 500gm, 5kg, 250gm, sachet packing.

55%

21%

9%

8%

7%

Quantity

1 Kg 500gm 5Kg 250 gm sachet

Interpretation:Thus, we can observe that Retail Store is in highest position.

1 2 3 4

7.00%

70.00%

13.00%10.00%

Hyper Market

Retail Store in S.M.

Kirana StoreHome Delivery

Interpretation:As the use of washing machine is growing day by day, we can see

the difference by this above graph.

63%

37%Yes No

Use of Washing Machine

Interpretation: We can interpret that 96% of the consumer prefer to buy surf excel

for their washing machine. Only 4% prefer to buy the Ariel and 1% use to wash their clothes in any detergent.

3%

96%

0%

Usage of washing machine powder

Surf Excel Ariel No

Interpretation: 60% of the consumer is satisfied with their washing

powder and 40% are not satisfied.

60%

40%

Satisfaction level

Yes No

Interpretation: 70 of the consumer are satisfied with product quality and with its

price. 20 are satisfied with the price only and 10 people are satisfied with its quality and 10 people are not with both.

yes, but not with quality

yes,but not with price

yes, both Not at all with price and

quality

0

10

20

30

40

50

60

70

80

Interpretation:

We can interpret that 31% each are like their brand due to attractive packing and promotional discount. 25% like it for other reason and 13% like because their favorite celebrity endorsed it.

31%

13%31%

25%

Liking of their brand

Attractive packaging My faviourate star endrose itPromotonal discount Others

Interpretation: Thus, we can see from the above diagram that the Agree percentage

is in the highest position regarding the question. On the other hand, Strongly Disagree percentage is the lowest i.e. 1%.

16%

48%

18% 18%

1%

Strongly Agree

Agree

No Agree No Dis-agree

Disagree

Strongly Dis-agree

Interpretation: Approx 79% consumer out of 120 like fragrance washing powder and

only approx 21% consumer don’t like fragrance washing powder.

79.10%

20.90%

Fragrance

yes no

QUESTIONNAIRE

Hard Copy Questionnaire

E- Questionnaire

Spreadsheet

EXECUTIVE SUMMERY

Basically this survey is done to know the customer reaction towards their washing powder. In this survey we find that most of the respondents purchase washing powder on the monthly basis. Most of the respondents are using surf excel for washing their clothes market is very strong in point of surf excel.

RECOMMENDATIONS

Being the HENKO the weakest brand among the other washing powder brands, here are some recommendations:

They should promote and advertise their brand more like other brands are doing with brand personality.

There should be proper distribution channel and should follow SCM techniques.

They should decrease the production cost so MRP can be inched down.

They must observe the competitors of washing powder about what strategies do they use.

They can come up with new strategy like online selling or free home delivery of washing powder.

BIBLIOGRAPHY

www.google.com  www.wikipedia.com   www.my3q.com