presentation on the research- "the flipside of facebook coin"

8/6/2019 Presentation on the research- "The Flipside of Facebook Coin"

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In 2007 she first accessed the internet via a

computer given by social services to her care home.

In 2008, at the age of 102, Bean joined

Facebook, making her one of its oldest members.

An inspiration to other residents,[3] she quickly

became more widely known, and several fan pageswere made in her honour.

Bean discussed her life in a care home, herfavourite meal, and episodes of Deal or No Deal

she had seen.


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Social Media Targeting is a method of optimizing social media

advertising by using profile data to deliver advertisements directly to

individual users. Social media targeting refers to the process of

matching social network users to target groups that have been specified

by the advertiser.


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The Flipside ofThe Flipside of FacebookFacebook CoinCoin


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Its not just a socialnetworking site, its a

community revolving

around You


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Facebook was developed

by Mark Zuckerberg in

2004

Facebooks revenue was

an estimated $800 billion

in 2009 alone, and was

$1.5 billion in 2010


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Advertisements galore:

http://blog.facebook.com/blog.php?post=403570307130


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Does it Work?

Its easy to set an ad up, but it is worth it?

It all depends on your target audience


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Charting

Choosing yourtarget audience

Choose by age,gender, locationand more


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Case study

Facebook as an authentic part of everyones lives, so you can be sure you are connecting

with real people with real interest in your products. Facebook Adverts provided CMPhotographic with the ability to target its exact demographic 24-30-year-old womenwhose relationship status on Facebook indicated that they were engaged.

Targeting Original advert placed


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Case Study

Over 12 months, CM Photographics generated nearly $40,000 in revenue directly from a$600 advertising investment on Facebook. Of the Facebook users who were directed toCM Photographics website from the adverts, 60% became qualified leads and activelyexpressed interest in more information.

I have found [Facebook Adverts] SO effective. My business wouldnt be anywhere close towhere it is today if it wasn't for Facebook and the adverts campaign.

Chris Meyer, President

Source: http://www.facebook.com/advertising/?campaign_id=402047449186&placement=pf&extra_1=0


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ADVANTAGES OF SOCIAL MEDIA

TARGETING

Builds credibility and trust:

Lower cost/free advertising

C

reate an online presenceBoost and advertise a new business

Stay in contact with customers

Send instant updates

Find employees or business partners


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682899367033_36302.mp4


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Facebook Ads - Stats

Find customers before they search

68 % increase in ad recall

2x increase in message awareness

4x increase in purchase intent


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Facebook Ads Analytics

Facebook Ad Reports

Provides insights into the likes and interests of users who click on your ads providingdetailed information about your target audience

Offers five types of customisation so you get the most out of the reports according to your

objectives & interests


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HYPOTHESIS

Null HypothesisIn Bangladesh, Facebook advertisements are effective.

Alternate HypothesisIn Bangladesh, Facebook advertisements are not effective


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METHODOLOGY

2 sample pop

41 sample for survey

2 samples for interview- GP n FFC


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PRIMARY DATA ANALYSIS


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0 5 10 15 20 25

I don't leave out any information

Only the common ones

The least that is required

How much information do you provide in your Facebook account?


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0 5 10 15 20 25 30

Less than an hour

Cou le of hours

I ass my entire time

27

13

1

How many hours do you s end on Facebook a day on an average?


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29%

71%

Can you remember clicking on a Facebook advertisement with theintent to read out additional information provided by the company?

Yes No


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0 5 10 15 20 25 30

I am fanatic about it. Whenever I see it, I cl ick it

Only when I am a fan

Very restrictive (I click it only if I am a die-hard fan)

What is that?

How often do you click the 'Fan' button?


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Yes15%

No

85%

Were you ever convinced by any Facebook advertisement whichled you to buy any product or service?


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0 2 4 6 8 10 12 14 16 18 20

I would be amazed

Somewhat proud

Come on! It is simply an ad

Suppose you noticed an advertisement of NSU on Facebook. Howwould it affect you?


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37%

63%

If 'KFC Bangladesh' opens a celebrity page where they wouldannounce all of their promotions, would you send 'friend request'

to that profile?

yes

no


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78%

22%

Do you believe a company can come closer to their customers bymaintaining an active profile on Facebook?

Yes

No


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FindingsFindings

Companies of our country are not tapping/utilizing the

maximum potential of Facebook.

Customer Response to various tools of Facebook is

very low.

Fan page, among others, was relatively popular

among people.

Companies do not utilize all the marketing tools provided by

Facebook.

Lack of maintainance- alteration of ads low


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Commanding power of Facebook advertisements

over its customers is very low.

Facebook advertisement could very occasionally contribute

to sales of a company.

Brand Value increased considerably


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LIMITATIONS

Open ended questions

Time n Scale of survey

Peer endorsement


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RECOMMENDATION

Male\Female

Sample size

Peer endorsement should be considered

Facebook Deals view

Open-ended questions


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presentation on the research- "the flipside of facebook coin"

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