presentation on presentation by jiyoung moon
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A PRESENTATION ON
PRESENTATION 2014
by
JiYoung MOON
JIYOUNGMOON
A Presentation is a Show You Plan, Develop and Deliver Yourself
JIYOUNGMOON
Are You Confident to Compete with Smartphones of the Audience?
Why Are Most Presentations So Boring?
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MISUNDERSTANDINGS
BORING PRESENTATION!
You should deliver as much information as possible during your presentation.
The shorter a presentation is, the better. So you should minimize the number of slides.
A presentation should be fun.
The more the audience laugh,
the more content they will remember.
So
What to Do for a Winning
Presentation
(Not Boring
Your Audience)
???
THE FIVE COMMANDMENTS OF
WINNING PRESENTATION
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COMMANDMENT I.
Be Short & Sweet
Guy Kawasaki’s 10-20-30 Rule
10 slides 20 minutes 30 point font
FYR only Be flexible!
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Be a Storyteller
COMMANDMENT II.
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Simplify & Visualize Your Ideas COMMANDMENT III.
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Be in the Moment & Engage COMMANDMENT IV.
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COMMANDMENT V.
Close with “Call to Action”
PRESENTATION PLANNING
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How to Craft a Story for Your Presentation?
Create a Plot First!
And for a Perfect Plot …
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CONTRAST IS THE KEY
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SOLUTION
FUTURE
FULFILLMENT
SPECIAL
WE
PROBLEM
PAST / PRESENT
NEED
ORDINARY
THEY
Examples of Contrast
V S
Adopt the Plot of Hero Myths and Legends
RISING HERO
(BRAVE NEW ERA)
INCOMPETENT KING
(DARK PAST) V S
HERO
(WE)
ENEMY
(THEY) V S
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What is Your Weapon of Choice?
Linear Narrative vs Spatial Narrative
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Presentation Development Process
1ST REHEARSAL
SET THE STRUCTURE & FLOW OF YOUR STORY
CHOOSE RIGHT SOFTWARE & TOOLS
DEVELOP SPEECH NOTES
DEVELOP CONTENT (SLIDES & VISUAL)
MODIFY THE CONTENT
2ND, 3RD… REHEARSALS (INCLUDING TECHNICAL PART)
FINAL REHEARSAL
SUCCESSFUL PRESENTATION
REPEAT !
PRESENTATION VISUALS
THE FIVE PRINCIPLES OF
EFFECTIVE PRESENTATION VISUAL
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Slides Should NOT Upstage Your Presentation
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Do NOT Make “Slideuments”
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Use Colors Effectively
& Sparingly
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Pay Attention to the Font
Text in typeface is
also a part of visual
Presentation
Presentation
Presentation
Presentation
Presentation
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Plan Your Appearance as Part of Presentation Visual
Source: TED.com
SLIDE MAKEOVER CLINIC
HOW TO SIMPLIFY & VISUALIZE TEXT
3 Do’s of Blog Writing
First of all, a blog writer should be ‘human’. Nobody likes talking to a machine. So the writer should offer perspective and have a distinct voice. Personality, emotional message, empathy are also important.
It is very important to engage with your audience. In order to do that, add hyperlinks to third-party sources in your text and make your blog accessible through social media.
Finally, you need to visualize. Not just visuals but compelling, curiosity-provoking visuals work. Infographic could be an effective option which is both fun-looking and informative.
SAMPLE SLIDE
3 Do’s of Blog Writing
Be Human Nobody likes talking to a machine
Should offer perspective and have a distinct voice
Personality, emotional message, empathy
Engage Hyperlinks to third-party sources
Make blog accessible through social media
Visualize Compelling, curiosity-provoking visuals
Infographic : effective option both fun-looking and
informative
SAMPLE SLIDE
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3 Do’s of Blog Writing
BE HUMAN Nobody likes talking to a machine Offer perspective and have distinct voice Personality, emotional message, empathy
ENGAGE Hyperlink to third-party sources Make blog accessible through social media
VISUALIZE Compelling, curiosity-provoking visuals Infographic: fun-looking and informative
SAMPLE SLIDE
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BE HUMAN
3 Do’s of Blog Writing
ENGAGE VISUALIZE
SAMPLE SLIDE
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Do’s of Blog Writing #3
VISUALIZE
SAMPLE SLIDE
CHARTS & DATA VISUALIZATION
Mobile OS Global Market Share
SAMPLE SLIDE
As of 1Q 2013 Source: Mobile Apps
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61%
7%
5%
6%
21%
As of 1Q 2013 Source: Mobile Apps
SAMPLE SLIDE
Others
Mobile OS Global Market Share
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As of 1Q 2013 Source: Mobile Apps
SAMPLE SLIDE
61%
7%
5%
6%
21%
Android
Others
iOS
BlackBerry
Windows
Mobile OS Global Market Share
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Tailor an existing chart to a specific focus
Separating “signal from noise”
is the key
JIYOUNGMOON Source: Mashable (August 27, 2013)
Smartphone Penetration by Country
SAMPLE SLIDE
62.2%
62.8%
71.7%
73.0%
10. Denmark
9. UK
8. Hong Kong
7. Sweden
6. Australia
5. Norway
4. Singapore
3. Saudi Arabia
2. South Korea
1. UAE
56.4%
0% 20% 40% 60% 80%
13. USA
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Remember!
Slides are for the audience NOT your prompter
Visual is about presenting your ideas
NOT for the sake of beauty itself
Balance consistency and variation
PRESENTATION DELIVERY
HOW TO ENGAGE WITH THE AUDIENCE
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Understand Your Audience
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Use the Power of Emotional Appeal
Did Kennedy really outwit Nixon in the debate?
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RELEVANT QUOTE
Open Your Presentation with:
CURIOSITY-PROVOKING IMAGE
PERSONAL STORY
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SUMMARY OF THE
KEY POINTS
CALL TO ACTION
Close Your Presentation with:
Effective Presentation Closing
“Why Our Company?”
Inspire your potential clients and partners
to choose you
ONSTAGE
Source: TED.com Amy Cuddy: Your body language shapes who you are
Open Your Arms to the Audience
NEVER EVER Read Your Slides
Tune Your Voice
Practice is important
And Most Importantly
BE IN THE MOMENT
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CHECKLIST
Make sure the flow is smooth from the opening to the closing
Rehearse, rehearse, rehearse
Check the venue and equipment in advance
Prepare for the worst-case scenario
Prepare Q&A List
ONE MORE THING ……
Photo by betacontinua - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/23211051@N05 Created with Haiku Deck
Refer to the keynotes of Steve Jobs
And forget about them!
SHOWTIME! Engage & Inspire Your Audience
in Your Own Style
JiYoung Moon • Account Director • The Hoffman Agency [email protected] /Twitter @MoonJiYoung