McDonald’s

BY : DEEPTI BHARDWAJ

MBA HEALTHCARE

MHS1007006

About Mc’Donald’s

Industry : Food Restaurants Founded : 15 May,1940 Founders : Richard and Maurice

Mcdonald & Ray kroc Headquarters : Oar brooke , Illinois Key people : James A. skinner Revenue : US$ 22.6 billion

Products

Fast food : Hamburgers Chicken  French fries  Soft drinks Coffee Milkshakes Salads Desserts Breakfast

What Business are We in ?

Mc donald’s Corporation is the World’s largest Hamburger Fast Food Restaurants.

Serving 58 million customers daily McDonald's revenues grew 27% over

the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion.

Mcdonald’s Big Mac Burger

Created by Jim Delligatti Energy 540 k cal (2,300

kJ) Energy from fat 270 kcal

(1,100 kJ) Cholesterol 80 mg (26%) Ingredients : Beef,

lettuce, cheese, pickles, onions, "special sauce“ and a bun topped with sesame seeds.

Revenue Generated for this Category

McDonalds has revenues of $22.7 billion and operating profits of $6.8 billion.

Sales across all of its company-owned and franchised restaurants totaled $56.9 billion.

Revenues were down 3.3% over 2008, but profits were up 6.2%. Over 5 years, McDonalds has seen company revenues increase at an annual rate of 4.9%, while profits increased by 10.0% and storewide sales grew by 9.0%. 

Revenue Generated

McDonald's revenues for the first three quarters of 2009 (ending September 30, 2009), were $11.4 billion, down 10.1% from the first nine months of 2008.

At the same time, operating income increased 1.5% over the same period last year, reaching $5.0 billion.

The declines in revenue were offset by larger declines in operating cost. this is also the best revenue they have had in the longest time ever

Global Market share

Comparable Sales Growth : 3.8%

Earnings Per Share Growth : 9%

Total Cash Returned to Shareholders 2007—2009 : $ 16.6 billion

McDonald’s Vision And Mission & Value

Vision : To be the best and leading fast food provider throughout the globe .

Mission : To be customers’ favorite place and way to eat and to improve operations to provide the most delicious fast food that meets customers’ satisfaction.

Value : Provide good quality ,services to customer and to have a clean environment.

COMPETITORS IN AUSTRALIA

ARBY’S

WHITE CASTLE

COMPETITORS IN USA

Wendy’s Taco bell

Subway Burger king

KFC

COMPETITORS IN AMERICA

COMPETITORS IN CHINA

MAINLAND CHINA

FAIRWOOD

COMPETITORS IN JAPAN

MOS BURGER

RAMEN

COMPETITORS IN SOUTH AFRICA

WIMPY

• OCEAN BASKET

Revenues of Competitors

Fairwood : HKD 1.436 billion

Subway : $9.0305 billion

Mos burger : 60,009 million

yen (

REVENUES OF COMPETITORS

KFC : $520.3 million US

D

Burger king : US$2.54 Billion

Taco bell : $1.9 billion USD

Market Share: Restaurants ’07 vs. ‘09

2007 2009

McDonald’s 7.3% McDonald’s 7.8%

Burger King 3.0% Burger King 3.6%

Wendy’s 2.4% Taco Bell 2.2%

Subway 1.9% Pizza Hut 2.1%

Taco Bell 1.9% Wendy’s 2.1%

Positioning

Mcdonald’s isn’t just selling burgers and fries.

Its environment is clean and friendly to families.

Offering of different side dishes ( french fried potatoes )

Positioning

McDonald's has placed considerable emphasis on enhancing its brand positioning through sponsorship of events and sports.

It was one of eight corporate sponsors of the Millennium Dome Experience, investing £8 million in the Dome's community programme and learning experience.

Positioning

It has been a major sponsor of international football, including the World Cup since 1994 and the Champions League from 1996 to 2000.

It has sponsored British athletics since 1993, notably the McDonald's Young Athletes' League, training 11 to 17 year olds.

It has sponsored Child Safety Week since 1994.