SKYPE SESSION - MARKETINGChris Wainwright, Andrew Cartledge, Malwina Gmyrek, Khamlin Ibrahim, Rebecca Jennings, Lewis Wilson, Edward Stone.

MARKETING OVERVIEW

Marketing is widely used term in business which is used to describe the way companies communicate with their customers and their brand, goods, and services.

SEGMENTATIONIt is near impossible for a company to aim a product or service at the entire market. This is due to factors such as time, cost, and customer tastes and needs. Therefore in order to help target a specific customer group to aim a product to, a firm uses market segmentation to divide the market into groups based on certain characteristics. Segmentation could be done in lots of different ways, including:Demographic – These are key characteristics of customers, for example their age, gender, income (how much money they earn) or whether they have children. Geographic – This looks at where the customer lives. For example, a big city or a small village. Behavioural – This method is a bit more complicated but it means looking at how customers behave when they buy products. Do they buy lots of the same product very often or do they change what they buy each time? How often will customers use your product or service? What do they like in particular about your product?

7 P’S OF MARKETING

WHY IS MARKETING IMPORTANT?Your business success lies primarily in its marketing. Most parts of your business depend on successful marketing. Overall, marketing covers advertising, public relations, promotions and sales. Without marketing, your business may offer the best products or services in your industry, but none of your potential customers would know about it. Without marketing, sales may crash and companies may have to close.Without marketing, your potential customers may never be aware of your business offerings and your business may not be given the opportunity to progress and succeed. Using marketing to promote your product, service and company provides your business with a chance of being discovered by prospective customers, leading to getting your business out there and therefore gaining higher sales.

CREATIVE MARKETING TOOLS• Use of colour – draws attention to your product• Business cards , brochures and flyers – a good way to summarise

information about your business and products• Social media – Facebook, Twitter and YouTube are very popular and have

millions of users. You can advertise at a very low cost. • Direct selling – although less popular now, some businesses still like to

approach customers and sell products by approaching them directly. • Point of sale display – these are eye-catching stands which showcase your

product.

CREATIVE MARKETING TOOLS

CREATIVE MARKETING TOOLS

https://www.youtube.com/watch?v=vYyUb_MI7to

SUMMARY• We’ve covered lots of information today, but the key areas are:

• Marketing overview• Segmentation• 7Ps of Marketing• Why marketing is important• Creative marketing tools

•Do you have any questions for us?