INSURANCE COMPANY Life Insurance, Medical Insurance and Travel Insurance

understanding the context

impulsive buyer - lowest rate

comfort buyer - comparative analysis

Referral Buyer - word of mouth

SEO

SMM

Organic reach

PSYCHOGRAPHIC ANALYSIS

1. SEM- 30% 2. SEO- 5% 3. Social Media (paid and unpaid)- 25% 4. Email: 15% 5. Mobile: 25%

Budget Allocation

SEARCH ENGINE MARKETING

SEARCH ENGINE OPTIMISATION

SOCIAL MEDIA MARKETING

social media will be used for retargeting,

brand awareness, and re-marketing

Social Media Channels

OVERVIEW

measurement of results - communication rate

amplification rate conversational rate

Campaign focusing on brand amplification

Ad Sets targeting, budget, schedule, bidding

Adminimal conversation for easy

understanding

WHAT DO WE WANT FROM

SOCIAL MEDIA

3) How can you create an audience bucket which is most

qualified to see your ads

(You do not want to waste money by showing ads to everyone, so you want to use programmatic to

create a universe of audience which you want to target- so define what are the ways in which you can

do so primarily with FB and Google)

campaign optimisation

optimisation

gender

age

interest groupsvisual media

( GIF, Ad copy, Video )

interest-persona-strata optimised visual add

SEM

SEO

Social Media

EmailMobile

website

adwords

brand awareness

retargeting

target optimisation

thank you!

Prateek KunduMukul Monga

Sharad Dhuliya