presentation on hero honda
DESCRIPTION
hero honda group presentationList of all major FMCG(Fast Moving Consumable Goods) Companies in India like Hindustan Unilever Limited are listed here.Hindustan Unilever Limited : Hindustan Unilever Limited (abbreviated to HUL), formerly Hindustan Lever Limited , is India's largest consumer products company and was formed in 1933 as Lever Brothers India Limited. 13,941 hits Hindustan Unilever Limited (abbreviated to HUL), formerly Hindustan Lever Limited , is India's largest consumer products company and was formed in 1933 as Lever Brothers India Limited.TRANSCRIPT
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Presentation on Hero HondaSTP
Group members:Nishant - 838Nitin pandey - 839Pankaj desai -840
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Introduction - STP
Segmentation, targeting, and positioning together comprise a three stage process. We first
(1) determine which kinds of customers exist
(2) select which ones we are best off trying to serve
(3) implement our segmentation by optimizing our products/services for that segment and communicating that we have made the choice to distinguish ourselves that way.
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Bikes of Hero Honda
• Hero Honda CD 100,CD SS, CD Dawn• Hero Honda Splendor , Splendor+ , Super• Splendor, Splendor NXG • Hero Honda CBZ , CBZ XtremeHero Honda Passion ,
Passion+ , Passion Pro• Hero Honda Karizma• Hero Honda Hunk• Hero Honda Pleasure• Hero Honda Glamour• Hero Honda Ambition 133,135
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TARGET MARKET OF CD DELUXE
• Age: 22-50 • Gender: Males • Income: 5000 to 7000 Rs • Occupation: Basically farmers • Region: Rural• Social Class: Lower class• User Status: Preferred
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TARGET MARKET OF CBZ EXTREME
• Age: 20-40• Gender: Males• Income: 12000 and more• Density: Urban and semi-urban • Customer Class: Middle class • Loyalty Status: Inclination towards • CBZ and loyalty towards it
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TARGET MARKET: KARIZMA ZMR
• Age: 20-30• Gender: Males• Density: Urban• Customer Class: Business class• Benefits: Comfort, power, quality, and best machine.
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CD DELUXE
CBZ EXTREME
KARIZMA ZMR
LOWER CLASS MIDDLE CLASS UPPER CLASS
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Female