presentation on enter prices builds on people arjun saxena

8/14/2019 Presentation on Enter Prices Builds on People Arjun Saxena

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03/12/10Arjun Saxena (MBA) 1

Enterprise Builds onEnterprise Builds on

PeoplePeopleBy:- Arjun Saxena


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Hertz and Avis started the car rental firm. Enterprise Rent-A-Car (1957) stared byJack

Taylor has overtaken it. His certain strategies played a key role to

become one of the leading car rental firmin the world.

In 2001 firms had sales in excess of $6.3billion.

The firm has also helped in givingemployment over 50,000 people.

IntroductionIntroduction


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These firms generally locate their centersin or near airports, train station etc.

Targeted customers:- Business travelers andpeople who fly for vacations.

Reason:- To have those customers who can

afford higher rent because of convenienceof being near.

Hertz and Avis rent car firmsHertz and Avis rent car firms


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Enterprise located stores in downtown andsuburban areas.

The Enterprise provides local pickup anddelivery service in most areas.

Customer Targeted:- Locally Reason:- Local residents actually live in

these such areas. +Point:- customers get contract

arrangements with local insurance agents. Now the Enterprise is following two main

strategies to expand its market.

Jack Taylors EnterpriseJack Taylors Enterprise


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Car Rental enterprise has followed twostrategies to accelerate their business:-

1)

2)Two-pronged strategy

3)Human resource strategy

Strategies of the EnterpriseStrategies of the Enterprise


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By following this strategy the Enterpriseworked on two things:-

Enterprise establishes its franchises nearbyairports location.

It started to extend into internationalmarket.

Two-pronged strategyTwo-pronged strategy


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By establishing stores nearby airportlocation, it can compete with Hertz andAvis directly.

It can also have those customers who can

afford higher rent. By crossing the boundaries of the country, it

can have more customers and marketshare to grab.

Improves image of the enterprise.

ReasonsReasons to followto follow Two-Two-pronged strategypronged strategy



Under this strategy the Enterpriseusually give employment to those who are

college graduates.

It preferred athlete or the one who wasinvolved in campus social activities.

Human Resource StrategyHuman Resource Strategy



Easy to attract youths as it is adventurousjob

Youths have more zeal as comparison toothers.

Work longer period at low cost. Output is high.

ReasonsReasons to followto follow the Humanthe HumanResource StrategyResource Strategy



For such kind of Enterprises, these kind ofstrategies gives more profit.

These kind of jobs required moreenthusiasm, so youths are to be preferred

first.

ConclusionConclusion



Ans:- No, Enterprisesapproach to humanresource management would not work inother industries because:-

Other industries need more qualifiedpersonthan graduation.

Experienceplays its own role.

Patienceis required which youth generallynot have.

. -. -approch to human resourceapproch to human resourcemanagement work in othermanagement work in other

industriesindustries??



Ans:-Yes, Enterprise faces some risks because:- As college graduates are employed , they are

muchenthusiasticandzeal. Because of this

they will drive the car at much higher speedwhich can cause accident. Every position is filled by promoting someone

who is already inside the company. Each andevery person would like to work with their own

relatives & friends. Less experienced employed can spoil the

business.

Q.2:- Does Enterprise face anyQ.2:- Does Enterprise face anyrisks from its human resourcerisks from its human resource

strategy?strategy?



Ans:- No, I would not like to work forEnterprise because:-

Senioremployees will be less, so there willbe no gain of extra knowledge.

Working hours is greater as comparison tosalary.

Q.3:-Q.3:- WouldWould you like to workyou like to workfor Enterprise? Why or whyfor Enterprise? Why or why

not?not?



Thanks n have a nice dayThanks n have a nice day

presentation on enter prices builds on people arjun saxena

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