presentation on cross cultural diffrences
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this presentation i gave in MBA 4th sem this is very good presentation if u download it plz don't disturb it.......Thanks Abhishek MishraTRANSCRIPT
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PRESENTATION ON CROSS CULTURAL
DIFFRENCES
PRESENTED TO: BHAWNA DEVRA
PRESENTED BY: ABHISHEK MISHRA MBA 4th SEM BANSAL MBA COLLEGE BHOPAL
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ContentsContents Meaning of cultureMeaning of culture Introduction of cross cultural Introduction of cross cultural
differencesdifferences Cross Cultural DifferencesCross Cultural Differences Cross-Cultural Problem AreasCross-Cultural Problem Areas Why do we need to study cross Why do we need to study cross
cultural differencescultural differences Managerial ImplicationsManagerial Implications ConclusionConclusion
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IntroductionIntroduction
No matter how hard man tries, it No matter how hard man tries, it is impossible for him to divest is impossible for him to divest himself of his own culture, for it himself of his own culture, for it has penetrated to the roots of has penetrated to the roots of his nervous system and his nervous system and determines how he perceives determines how he perceives the world…the world…
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Cross Cultural DifferencesCross Cultural Differences
LanguageLanguageValuesValuesPoliticsPoliticsTechnology Technology
and Material and Material CultureCulture
Social Social OrganizationOrganization
EducationEducation ReligionReligion
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Cross-Cultural Problem AreasCross-Cultural Problem Areas
TranslationTranslation National National
Languages Languages and Dialectsand Dialects
Time Time perceptionperception
SymbolsSymbols FriendshipFriendship EtiquetteEtiquette
Nonverbal BehaviorNonverbal Behavior Country-of-Origin Country-of-Origin
IssuesIssues EthnocentricityEthnocentricity AnimosityAnimosity Bi-national productsBi-national products
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TranslationTranslation
Promotional messages must be accurately Promotional messages must be accurately translated. The method used to avoid translated. The method used to avoid mistakes is mistakes is back translation. back translation. The process The process involves translating the message back and involves translating the message back and forth by different translators. In this way forth by different translators. In this way differences in meaning can be identified.differences in meaning can be identified.
Back translation may solve the translation Back translation may solve the translation issue, there is the question of whether the issue, there is the question of whether the context is the same, even if the words are context is the same, even if the words are translated accurately.translated accurately.
National languages, local dialects: National languages, local dialects: lingua lingua francafranca
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National Languages and National Languages and DialectsDialects China, India, and Africa present the China, India, and Africa present the
greatest linguistic challenges to greatest linguistic challenges to Westerners.Westerners. China is slowly moving towards a common China is slowly moving towards a common
language.language. India has even more languages than does India has even more languages than does
China. Coverage of India for marketers is less China. Coverage of India for marketers is less complicated because the states have three complicated because the states have three official languages: English, Hindi, and the official languages: English, Hindi, and the predominant state language. Advertisers place predominant state language. Advertisers place the same in ad in newspapers in these three the same in ad in newspapers in these three languages.languages.
In Africa there are over 1,000 mutually In Africa there are over 1,000 mutually unintelligible languages, making marketing a unintelligible languages, making marketing a major challengemajor challenge
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Time perceptionTime perception
Time is precious for Americans : in many Time is precious for Americans : in many other countries, time is much less other countries, time is much less important. important.
A study was performed on the accuracy of A study was performed on the accuracy of bank clocks, the average walking speed of bank clocks, the average walking speed of pedestrians on a city street, and how long it pedestrians on a city street, and how long it took postal clerks to sell a stamp in several took postal clerks to sell a stamp in several cultures:cultures: On all three measures, Japan had the most On all three measures, Japan had the most
accurate and fastest times.accurate and fastest times. United States and England were either second United States and England were either second
or third on each. or third on each. Indonesia tended to have the most relaxed Indonesia tended to have the most relaxed
pace.pace.
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SymbolsSymbols
7 is unlucky in Ghana, Kenya, 7 is unlucky in Ghana, Kenya, lucky in India and the Czech lucky in India and the Czech Republic.Republic.
4 is unlucky in Japan, China.4 is unlucky in Japan, China. 8, 3, 2 sound good in Hong 8, 3, 2 sound good in Hong
Kong.Kong. ““Wearing a green hat” refers to Wearing a green hat” refers to
a cuckholded Chinese.a cuckholded Chinese.
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EtiquetteEtiquette
Hugging and kissingHugging and kissingMore prevalent in Latin America More prevalent in Latin America
than here: less prevalent in Asia than here: less prevalent in Asia than here.than here.
Eating habitsEating habitsChinese slurp noodles: some Chinese slurp noodles: some
Europeans won’t eat any food with Europeans won’t eat any food with their fingers.their fingers.
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Non-verbal BehaviorNon-verbal Behavior
Actions, movements and Actions, movements and utterances that communicate.utterances that communicate.
In some Russian villages, boys In some Russian villages, boys dance with chairs until a girl dance with chairs until a girl indicates interest. So in Russia, indicates interest. So in Russia, It Takes One to TangoIt Takes One to Tango
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Country-of-Origin IssuesCountry-of-Origin Issues
Bi-national products “assembled in X using materials from
Y.” Made in Mexico by a Japanese
company. Ethnocentrism
Assumption that own group is center of universe.
Match-Up Hypothesis Animosity
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EthnocentricityEthnocentricity
It is a common tendency for It is a common tendency for people to:people to: Interpret others from the Interpret others from the
perspective of their own group.perspective of their own group. Reject those who are culturally Reject those who are culturally
dissimilardissimilar..
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Binational ProductsBinational Products
The current trend is manufacturing The current trend is manufacturing product components in one country product components in one country and assembling in another, or and assembling in another, or designing in one and manufacturing designing in one and manufacturing in another.in another.
Firms should consider the effects of Firms should consider the effects of multiple national origins on product multiple national origins on product quality evaluationsquality evaluations..
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AnimosityAnimosity
Some people may prefer not to buy Some people may prefer not to buy
products from a certain countryproducts from a certain country.. Chinese consumers have been found to Chinese consumers have been found to
hold animosity towards Japanese hold animosity towards Japanese products in general.products in general.
Older Mexican consumers are less likely Older Mexican consumers are less likely to buy U.S. products than younger to buy U.S. products than younger Mexicans.Mexicans.
Indian do not prefer Pakistani product.Indian do not prefer Pakistani product.
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Why do we need to study Why do we need to study cross cultural differences…….cross cultural differences…….
To understand the publicTo understand the public To know taste and preferenceTo know taste and preference To deliver best at first shot (MD)To deliver best at first shot (MD) To understand root cause of To understand root cause of
problem (culture & competence)problem (culture & competence) To implement strategies To implement strategies
successfullysuccessfully
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ConclusionConclusion
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QuestionsQuestions
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THANKS THANKS
TO ALL OF TO ALL OF YOUYOU