presentation on consumer behavior_updated

8/3/2019 Presentation on Consumer Behavior_updated

http://slidepdf.com/reader/full/presentation-on-consumer-behaviorupdated 1/26

PRESENTATION ON

EFFECT OF CULTURE ON CONSUMER BEHAVIOUR

TOWARDS READY TO EAT FOOD PRODUCTS

PRESENTED BY

C.POORNIMA

6058



INTRODUCTION

There is nobody in the world who is left out

of the class of consumers. The

consumerhood continues till one·s last

breath in the world. Consumer purchases are likely to be

influenced by physiological,

psychological and sociological factors.

People bear certain beliefs and attitudes

towards certain types of goods, brands of

commodities and retail outlets based on

their previous experience.



OBJECTIVES

The primary objectives are:

y To understand the effect of culture towards the

consumer behavior for ready to eat food

y To understand the purchase decision behavior

towards different age group

y To understand the food eating habits and its shifting

paradigm towards ready to eat products.

y To understand the brand preference towards

different ready to eat products.



SCOPE

A study is done with particular emphasis on the role

that culture plays in influencing consumer behavior.

To study the dimensions of culture which makes it a

powerful workforce. To study the invisible hand on culture which acts as a

major factor in the food eating habits.

To study the shifting paradigm shift towards the ready

to eat foods from traditional eating habits.



L IMITATIONS

The study is done basically on the perceptions of

consumer .

The sample size of the project is limited to only 50

members.

Questionnaire consists of only 15 questions which maynot provide understanding of consumer behavior

towards ready to eat foods.

The study gives only a brief idea towards the ready to

eat food products. The time period was limited to only ten days.

The data is collected from different age groups

without any gender discrimination.



RESEARCH METHODOL OGY

The present project has been undertaken to study the

effect of culture towards the consumer behavior

towards the ready to eat products.

The study covers the following areas

y Description of study area

y Sample design and data collection

y Analytical tools employed in the study



F INDINGS

Out of the total sample of 50 respondents,58%

female and 42%males.

58% of females are aware of the ready to eat food

products and 44% males are aware of the ready to eat

food products

Most of them prefer non- vegetarian ready to eat

food products.

Most of the respondents prefer mtr foods over other

brands.



GENDER %

58%

42%

GENDER

FEMALE

MALE



ARE YOU AWARE OF THE READY

TO EAT F OOD PRODUCTS?

0

5

10

15

20

25

30

FEMALE MALE

1

29

22

NO YES



F OOD HABIT

0

5

10

15

20

25

FEMALE

MALE

A x i s T i t l e

FEMALE MALE

NON-VEGET ARIAN 23 19

VEGET ARIAN 6 2



WHICH BRANDS OF READY TO EAT F OOD

PRODUCTS ARE YOU AWARE OF ?

0

2

4

6

8

10

12

14

16

FEMALE MALE

7 77

3

15

11

KITCHEN OF INDIA KNORR MTR FOODS



F INDINGS

Most of the respondents prefer soups in ready to eat

food products followed by instant mixes.

Source of the awareness of the brand is newspapers

followed by family and friends.

Most of the respondents purchase the ready to eat

because of the influence of family members

Most of the purchases is made every fortnight,

followed by twice a week.

Most of them believe that ready to eat has notreplaced the traditional style of cooking food.

The purchase decision for buying ready to eat food

products is mostly done by parents.



WHAT VARIETY DO YOU GENERALL Y PRE F ER IN

THE READY TO EAT F OOD PRODUCTS?

0

2

4

6

8

10

12

14

16

FEMALEMALE

A x i s T i t l e

FEMALE MALE

CURRIES 4 2

DESSERTS 4 1

INST ANT MIXES 5 9

SOUPS 16 9



WHAT IS THE REASON F OR YOU TO

PURCHASE READY TO EAT F OOD PRODUCTS?

0

2

4

6

8

10

12

FEMALE MALE

5

3

12

11

7

5

7

LIKE B Y FAMILY MEMBERS READILY AVAILA BLE

SAVES TIME FOR COOKING T ASTE



WHAT IS THE F REQUENCY OF BUYING OF THE

READY TO EAT F OOD PRODUCTS?

0

2

4

6

8

10

12

14

16

FEMALE

MALE

A x i s T

i t l e

FEMALE MALE

DAILY 3 3

FORTNIGHT 15 8

THRICE A W EEK 3 3

TW ICE A W EEK 8 7



SOURCE OF AWARENESS OF THE BRAND?

0

2

4

6

8

10

12

14

16

FEMALE MALE

14

8

4

15

9

FAMILY / RELA TIVES NE W SP A PER TELEVISION



DO YOU THINK THAT THE READY TO EAT F OOD

PRODUCTS HAVE REPL ACED THE TRADITIONAL

COOKING STY L E ?

0

5

10

15

20

25

FEMALEMALE

A x i s T i t l e

FEMALE MALE

NO 21 21

YES 8



WHO INFL UENCES THE PURCHASE DECISION F OR

BUYING READY TO EAT F OOD PRODUCTS?

0

2

4

6

8

10

12

14

FEMALE MALE

7

8

13

6

9

7

FRIENDS P ARENTS SELF



DO YOU SUGGEST YOUR DEAR ONES TO SWITCH

OVER TO READY TO EAT F OOD PRODUCTS?

NO

YES

0

2

4

6

8

10

12

14

16

FEMALE MALE

13

6

1615

NO YES



WHICH OF THE F OLL OWING DO YOU THINK IS

ATTRACTING THE CUSTOMERS TOWARDS THE

READY TO EAT PRODUCTS?

0

2

4

6

8

10

12

FEMALE MALE

7

1

9

7

1

6

12

7

PLA CE PRICE PRODUCT PROMOTION



DO YOU THINK READY TO EAT PRODUCTS CAN BE

GIVEN TO KIDS AS A SUBSTITUTE TO REGUL AR

F OOD?

0

5

10

15

20

25

FEMALE MALE

25

19

4

2

NO YES



DO YOU THINK READY TO EAT PRODUCTS CAN

SUBSTITUTE F OR THE REGUL AR EATING HABITS ?

0

5

10

15

20

FEMALE MALE

10

6

19

15

NO YES



DO YOU THINK THAT CHANGE IN CUL TURE AND INCREASING

WORKING CL ASS OF WOMEN HAVE INCREASED IN THE DEMAND

F OR READY TO EAT PRODUCTS?

NO

YES

0

5

10

15

20

25

FEMALE MALE

5

8

24

13

NO YES



WOUL D YOU SERVE READY TO EAT F OODS TO

GUESTS DURING CERTAIN RE L IGIOUS RITUAL S ?

0

2

4

6

8

10

12

14

16

18

FEMALE MALE

17

14

12

7

NO YES



CONCL USION

The study of culture is the study of all aspects of

society.It is the language,knowledge,laws,and

customs,that give the society its distinctive character

and personality

A number of core values of Indians are relevant to the

study of consumer behavior.these include family

orientation,savings orientation,penchant for

festivities,mythology,and shopping and attachment

toward native food.



TH ANK YOU

presentation on consumer behavior_updated

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