Apple Inc.

Group MembersMuhammad HarisAiman QadeerAbdul RehmanTehniyat KhanAmmar LatifRida KhalidMuhammad JavedNusrat Rehman

Road MapIntroductionApple Major Products

i) In hardware ii) In Software

CompetitorsAdvantagesDisadvantagesImprovementsIOS 8

Introduction to Apple Inc.

A multinational corporation that designs, develops, and sells consumer electronics, computer software, online services, and personal computers.

Name Apple IncorporationFormer CEO Steve Job

New CEO Tim Cook

Revenue $ 173.508 billion (2013)

Area served Worldwide

Headquarter California, United States.

Total number of employees 72,800

Apple Major ProductsIn hardware

Major Hardware Products

iMac

iPod

iPad

iPhone

Apple Major ProductsIn software

Major Software Products

iCloud

iWork

Mac OS

App Store

iTunes

Safari

Competitors

Competitors in Computers industry

Competitors in iPad industry

Competitors in iPhone industry

Desktops6%

Portables14%

iPod7%

Music Re-lated

Products or Services

6%iPhone and realted pro

& services43%

iPad and re-lated pro &

services19%

Peripherals and other hardware

2%

Software, service and others

3%

Data Source: Apple 10-K (2014)

Services

iPhone

iPhone is a line of smartphones designed and marketed by Apple Inc. It runs Apple's iOS mobile operating system.

iPhone

Advantages

PaymentApple Pay

Easy integration with other Apple devices

Easy Integration

Highly securedNo Virus

Security and Safety

More high-tech and impressive camera for photo Buffs

Camera

Your fingerprint. Your iPhone.

Touch ID

Performance

Disadvantages

Hardware Problems

Maintenance Problem

Micro SD Card Slot

Connectivity Issues

Connectivity

Flexibility issue

Battery Issues

Improvements

iOS degradation

Synchronization with other devices should be increased and made more effective.

Synchronization

Control over Individual App Permissions

App Permissions

Water proof

Iris Recognition

Marketing Strategy

Marketing StrategyApple – Price Skimming

Focuses on maximizing profits Apple has added a twist to the skimming strategy.Two major advantages of skimming strategy :

i) Insight ii) Aura of prestige

iOS 8

iOS 8what is iOS 8?

What is iOS?The biggest iOS release ever, iOS 8.

Health Kit Cloud KitHome Kit

iOS 8 FeaturesNew Capabilities

Photo Kit

Sprite Kit Metal KitScene Kit

iOS 8 FeaturesGaming Technologies

iOS 8 Featuresprogramming language

Swift.

A new language that lets everyone build amazing apps.

Conclusion

Trend-setter company able to foresee the future.Their strength is the innovation They know, how to ‘think different’.

Conclusion

Referenceshttp://en.wikipedia.org/wiki/Apple_Inc.https://www.apple.com/about/https://www.apple.comhttp://blog.which.uk.comhttp://www.businessinsider.com/15-amazing-facts-about-apple-2010-10?op=1http://www.statisticbrain.com/apple-computer-company-statistics/http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Apple-Inc--Mission-Statement.htmhttp://www.statisticbrain.com/apple-computer-company-statistics/http://www.microsoft.com/investor/reports/ar12/financial-highlights/index.htmlhttp://www.marketwatch.com/investing/stock/aapl/financialshttp://www.slideshare.net/marconivr/apple-history

Stay Hungry, Stay Foolish.

Think Different

Thank You

Questions