presentation on analysis of the marketing strategies of hdfc mutual fund, at patna
TRANSCRIPT
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(A report submitted in partial fulfillment of the requirements of MBA Program of Future Business School)
BY
SUMIT KUMAR
ROLL:
REGISTRATION NO:
Distribution List: Mr. Amitabh Prakash (Company Guide)
Prof. Anindita sen (Faculty Guide)
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To Get an Idea of the present status of HDFC MUTUAL FUND in the area of East Patna
To know the satisfaction level of people with other mutual funds
To study the marketing aspect of the mutual fund
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The Research (project) was mainly done through
collecting primary data
To prepare a plan to get the information needed
for the research
Data gathering involves usage of both primary
and secondary data
Surveys were mostly in-home(door-to-door) surveys
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Locating the target customers is very time consuming
Sample size is limited due to the limited period
for the survey Lack of awareness about mutual fund among
respondents The survey is costly and tedious
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HDFC Mutual Fund was setup on June 30, 2000
Zurich India Mutual Fund have migrated to HDFC Mutual Fund on June 19, 2003
HDFC Bank commenced operations as a Scheduled Commercial Bank in January 1995
HDFC Mutual Fund is well-established fund house and is sponsored by the HDFC Group
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HDFC Growth fund HDFC Equity fund HDFC Top 200 schemes HDFC Capital Builder fund HDFC Index fund
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AWARENESS OF MUTUAL FUND
Response No. of Respondents
Percentage
YES 102 93%
NO 08 7%
Awareness of Mutual Funds
93%
7%
yesNo
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Factors No. of Respondents Percentage
Brand Image 36 32%
Product Price 28 26%
Service 25 23%
Quality of the Product 21 19%
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AGE GROUP No. of Respondents Percentage
25-35 66 60
35-45 22 20
45-60 18 17
60 & above 04 3
RISK TAKEN IN PERCENTAGE
60%20%
17%
3%
25-35
35-45
45-60
60 & above
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Response No. of respondents Percentage
YES 99 90%
NO 11 10%
Yes
No
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Proper advertisement should be done HDFC mutual fund should establish its
branches in the rural areas Organisation should recruit more
advisors to sell the investment products The fund houses should invest in good
and attracting sectors to reduce standard deviation
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Mutual funds have become a preferred investment vehicle in today’s times
Mutual funds offer various schemes and serve broadly to all types of investors
A lot of skills are required to convince a person in order to invest in Mutual Fund