presentation of tourist attractions

8/17/2019 Presentation of Tourist Attractions

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Topic three

•Meaning of a tourist attraction

• Types of tourist attractions & heritage

•Presentation of tourist attractions

•Importance of presentation to tourcompany


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Meaning of a tourist attraction

• Tourist Attraction or Tourism Patrimony – Itrefers to those certain features that pulls orattracts tourists to a destination. these are theattractions that pull any tourist to a destinationsuch as historical monument, natural beauty of aplace, and so on.

• The term “attraction” means an interesting orenjoyable place where people can go. It can be

things which attract/draws peoples attention andmade them to trael with desires to see ande!perience them

• Tourist attraction means places or things which

attract tourist to isit and see or e!perience them


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A tourist attraction is a place ofinterest where tourists isit, typically

for its inherent or e!hibited culturalalue, historical signi"cance, natural orbuilt beauty, or amusement

opportunities. #ome e!amples includehistorical places, monuments, $oos,a%uaria, museums and art galleries,botanical gardens,

buildings and structures


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Types of a tourist attraction

a) Natural Tourist Attractions – They are features of the natural enironment which hae been

naturally created or occurred naturally without the inuence of ahuman being.

'atural tourist attractions include the following(

(i) Plants and Animals

• These are natural attractions which are associated withareas li)e high mountains, forests, plains, landscape, hills,water bodies and islands.

• Interesting ora and fauna are important attractions many

areas with such characteristics hae been ga$etted asnational par)s, wildlife game reseres, etc.

• In Tan$ania ora *plants+ and fauna *animals+ are the mainattractions and base for tourism industry. Par)s andconseration areas are designated speci"cally to preserenature and biodiersity of an area.


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(ii) Beaches and Marine Areas

• These are natural attractions whichattract tourist especially for sun bathing,swimming, boating, sport "shing, scuba

diing, etc. These actiities attract manypeople especially those see)ingrela!ation/leisure.


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(iii) Climate

• The climate is an attraction because of the globaldierences in climatic regions and conditions.

• -hen it is e!tremely cold or warm in one place it isnormal in other place of the world. This ma)es people

from e!treme weather condition *in urope for e!ampleduring winter+ to isit other places *in frica or #outhmerica with warmth+ with comfortable weatherconditions.

•

-orm, sunny and dry climate is preferred by most of thetourists particularly if it is associated with otherattractions li)e beach, marine areas and mountain areasthat can proide opportunities or recreation actiities.

• 0old climate is also preferred by tourists where populartourist actiities li)e snow1s)iing can be underta)en


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(iv) Landscape and land forms

• These are natural attractions whichinclude beautiful hills, gorge, highlands,plateaus and plains, olcanic features,

mountains. 2or e!ample, in the great astfrican 3ift 4alley and other olcanicfeatures, bloc) mountains.


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(v) Scenic Beaut

• The general natural scenic beauty of an areacan be a major motiation to isit the area.#cenic beauty of an area is made up of many

elements such as egetation, landscape,mountains, hills, forests, building etc.

• Tourists can ta)e pleasure driing especially

during eening and ma)e a stop oer at acertain iew point. In other areas of scenicbeauty tourists can be inoled in picnic)ingand camping, hi)ing, wildlife iewing etc.


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(vi) !ater "odies

• -ater bodies are natural attractionswhich include la)es, riers, oceans, seas,swamps, water falls, etc.

• Tourism actiities which can ta)e place inwater bodies includes sport "shing, waterrafting, bathing, swimming, boating,

parasailing and scuba diing.


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a) Man#Made TouristAttractions – These are all features that hae been made

by human being, they also include features ofthe natural enironment which hae beenmanipulated for the use by human being.

Man1made tourist attractions include thefollowing(


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(i) Cultural Attractions

• 0ulture is ways of peoples life including their manifestations throughtangible and intangible features.

• 0ultural attractions include(

• Performin$ Art%

•

rts actiities build bridges between dierent sectors ofsocieties by creating a gathering space for local residentsof dierent socio1economic status, and help establishcommon ground between generations and cultures.

• rt1ma)ing actiities are one of the most eectie means

of bringing people of all ages and bac)grounds together,and can hae a transformatie role in addressingcommunity issues. It is a perfect forum to share ideas.Performing arts is where tourists participating in ariouscultural actiities organi$ed by societies such as dance,5rama, Painting etc.


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• Traditions and Life Stle

• Traditions and life styles of the ethniccommunities are one of the major motiatorsof tourists. Many tourists are interested in

learning other cultures in the place isited.• Tourists can participate in arious actiities

such as music, dance and drama, traditional

ceremonies li)e circumcision, religiousrituals, eating traditions foods etc. 'atiefoods predominantly made up of localingredients are most important in cultural

e!pression of a country, region or tribe.


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• &istorical' Archeolo$ical Sites

• These are the areas where by some remnantsof the historical interesting objects orinformation can be obtained. The area stresses

the glories of the past. Tourists may isit areasli)e cathedral, churches, mos%ues, monuments,ancient town, prison, war sites, historicalbuilding, Temples etc. Major historical sites in

Tan$ania which attracts tourists includes6an$ibar #tone town, 7unduchi ruins,8agamoyo historical town, 7ondoa,Ismila,7aole, )ilwa, Ma"a, 7igoma, 9lduaigorge etc.


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• Art and &and craft

• rts and craft is also another type of culturalattractions which are )ey motiators of tourists.

Tourist can buy craft and art articles made up fromlocal materials as a gift and souenirs. These typesof articles bring bac) memories of trael e!periencefor life long treasures.

• rticles such as cups, pots, stic)s, caps, arecommonly sold to many tourists. In ariousdestinations there are gift shops speciali$ed inselling soueniors. These shops are located in largehotels, major shopping malls, airports, areasadjacent to major attractions as well as isitorinformation centers.


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• Cultural festivals• 2estial is a series of performance of music, plays,

"lms, moies, usually organi$ed in the place orcountry once in a year.

• 2estials are organi$ed by people of a certain culture,

or cities or ethnic communities for the purpose ofrecreation. It attracts many people at once fromarious localities of life. It is common in 8ra$il where#amba is organi$ed once in a year and #pain where

8ull racing is organi$ed once in a year also.• These may include local traditions and art such as

music festials, haresting festials, circumcisionperiod etc.


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• Special vents• Many countries around the world compete

igorously in organi$ing special eents suchas -orld football 0up, frican cup of nations,

uro cup, 9lympics games trade fairs etc.#pecial eents li)e burial ceremonies fornational leaders and coronation of leaderscan attract also a large number people.

2estials and special eents are powerful toolto attract tourists. It also helps in creatingawareness and understanding among people.


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• ntertainments

• #pecial types of entertainments are themotiators of a acation tourist. Thetourist want to hae fan, to beentertained and others want to escapefrom the realities of eeryday life.2acilities li)e night clubs, casinos and

pubs are popular in stipulation ofentertainments to tourists.


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• nterestin$ *r"an Areas

• ;rban areas as a centre for business istherefore attract a good number ofbusiness traelers as well as leisuretraelers. Important attractions in urbanarea includes public o


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• Shoppin$ facilities

• These includes large departmental storesspecialty shops these are the shopshandling speci"c items li)e fashionsclothing, jewels ,gift shops, duty freeshops etc.


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• conomic activities

• Important economic actiities li)emanufacturing, trade, agriculture, attractmany tourists to isit a speci"c town.

& i i i


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&erita$e as tourist attractions%

• Meaning of heritage

• Types of heritage =natural and culturalheritage>

• 'atural heritage =protected areas, conseredareas, game reseres, resered forests, etc>

• 0ultural heritage 1 tan$i"le =moable –artefacts and biofacts, literature andimmoable – historical sites/buildings/towns,

tombs, caes, roc) paintings, paleontologicaland archaeological sites> and intan$i"lecultural herita$e – traditional s)ills and)nowledge, performing and "ne arts,

customs, traditional/local languages, etc


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Presentation of Tourist Attractions

• A Presentation The process of presenting

attraction to tourists means interpreting itsspeechless features and ma)e them to beunderstood, e!perienced and appreciated bythem.

• n tour $uidin$+ a presentation refers to the actof introducing the place or the country in termsof its importance and history, politics, culture and

fauna and ora to the participants of the tour.• 2or an on1site tour guide, the ocal deliery is

important. Presentation in this aspect is alsocalled a tour commentary, which is referred to as

?guide1spea)@.


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The characteristics of a $ood presenter

Presents herself or himself "rst, at the start of the

presentationAoo)s and smells good

Is motiated

#pea)s for all to hear and understand

;ses good language

;ses his hands to show and guideIs well synchroni$ed with the layout of his material

7eeps eye contact with his audience

3ehearses his speech, but the speech is not memori$ed

Is well informedIs able to answer %uestions and gies apologies for%uestions he cannot immediately answer

Aoo)s for answers he was unable to answer

7nows when to tal) and when to stop


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The characteristics of a poor presenter

5oes not present himself at the start of the presentation

#pea)s in a low oice, so all cannot hear and understand Bies wrong information, because he is misinformed through poor

research.

5oes not cater for all the listenersC regarding the material presented

;ses poor language

Is not synchroni$ed with the layout of his material5oes not loo) and smell good

Is not seen to be motiated in the erbal or non1erbal language

;ses his hands oerly to show and guide. The gestures are at thewrong time and ambiguous

5oes not maintain contact with his audience5oes not prepare his speech beforehand

Is not able to answer %uestions and apologies for %uestions hecannot answer

Manufactures answers to %uestions he was unable to answer

5oes not )now when to tal) and when to stop


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• !hat do tourists e,pect from our

presentation--

• 3eleant information

• ccuracy and reliability

• Duality & professional guiding serice• 4alue for money


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• In attractions relating to cultural

herita$e'historical sites, show a direct lin)from the past to the present

• n attractions relatin$ to .ild animals e!plaintheir classi"cation, behaiours, ecosystem, etc

• /orests+ plants – e!plain their classi"cation,behaiours, uses =medicinal, cultural, economical,etc>

•Built herita$e 0old "uildin$s+ etc e!plain theirhistory, uses, architectural features and style,dEcor, technology, location, age, etc

• Live culture – tal) on people lifestyle, economic

actiities, history, traditions and customs, etc


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T1*2 C1MMNTA23

Tour 0ommentaries are the narraties tourguides use to describe a sight and proideinformation about arious aspects of a

country to passengers while on a tour. This is generally referred to as?guidespea)@. Tour commentaries caninclude general information and local

stories about attractions, eents andpersonalities in the country, and inparticular the attraction or sight.


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Paraphrasin$

Paraphrasin$ is ?the act in which a statementor remar) is e!plained in other words oranother way F as to clarify the meaning, orwhen a direct %uotation is unaailable@.

Paraphrasin$ is a tool used by the tour guideto e!press to tourists, information that waspreiously researched. It is a means of not

boring your clients, but proiding someshortened and reworded ersion of the factsthe tourists need.


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4eliver of tourcommentar

Here are some steps in deliveringa tour commentary.

G 0on"rm the interests ande!pectations of the tourists at theoutset/start of the tour. This ispreparatory wor) done before the tour.

G #tart by introducing yourself andclearly state the purpose of the tour.


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G n route to attractions as well as at thesights, present the commentary you haeprepared beforehand. 0onersational, not bymemori$ation or rote.

G Ma)e your commentary interesting,releant, simple, and deliered in a logical

se%uence.G 8e sensitie to the interests of the groupand delier the guide1spea) tailored to thegroup.

G #ee) feedbac) throughout the tour toensure that you are holding the tour isitorsHattention.


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G 3espond to isitor en%uiries as accurately andpositiely as you can. -hen you do not immediatelyhae an answer, refer to "eld guides and other

sources of information.G 2ocus on what you )nowC be speci"c and e!pressthe information in terms of what the tourists can see.

G If you do not "nd the answer to a %uestion the

isitor needs, apologi$e and refer the en%uiry to analternatie source of information.

G 8e accommodating and e!ible towards membersof the group, allowing for dierent points of iew andways of doing things.

G llow enough time at each stop, to permit eachtourist to fully enjoy and gain information withpriate time at the stop.


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T&AN5 31*

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presentation of tourist attractions

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