presentation of the economic promotion model in barcelona by jordi laora

FRIENDLY FOR BUSINESS PROGRAM

Economic Promotion Model in Barcelona Metropolitan Area

Friendly for Business

AMB IN FIGURES

36 towns

3.2 million inhabitants, representing 42% of Catalan population and 6.8% of Spanish population.

52% of Catalan GDP, and 9,72% of Spanish GDP

With industrial added value rate higher than the average of all the European big economies, except

German economy.

630 km2 of territory; 11,5% of space dedicated to industrial estates of economic activities and 28%

dedicated to protected natural zones.

47% of Catalonia patents.

It represents 77,6% of Catalan exports and 19,3% of Spanish exports.

52% of Catalan workers work in AMB

35 million passengers at Barcelona Airport and 3.4 million at the port.

Almost 600 million tones of goods (aerial, railway, maritime, road).

10 million tourists and 46 million accommodations in Barcelona province.

There is an average availability of 20-30% at industrial estates devoted to economic activities .

AMB IN FIGURES

ECONOMIC DEVELOPMENT STRATEGY

AMB PROGRAM FRIENDLY FOR BUSINESS

ECONOMIC DEVELOPMENT STRATEGY Main requests from AMB towns and business owners Barcelona becoming the international promoting brand of all the territory

We must join to get a review multitude to compete worldwide

Its necessary to achieve the territory harmonization regarding the treatment and support towards the

companies.

Its necessary to achieve the normative harmonization regarding the procedures.

Its necessary to give support to companies with all the support tools belonging to Administrations.

Its necessary to update the information systems to help companies to take decisions.

Respect the idiosyncrasy and features of territory

Main lacks of economic promotion system Wide economic development universe, small units with a high structure cost.

Previous culture based on occupation plans experience .

General unawareness from the companies about the wide range of support services that Administrations

can give to companies.

Its necessary to achieve the normative harmonization regarding the procedures.

Low TiC implementation degree.

Unsatisfactory accompaniment model.

AMB IN FIGURES



Work plans established by area towns

1. Get the information for taking decisions in a political and corporate level. Database of Economic Development.

2. Take advantage of Barcelona trade for the whole territory. Inclusion of AMB to the project BCN Growth Centre / company attraction and landing model.

3. Homogenization of procedures regarding Economic Development and improvement of company support services. Supply and Procedures Service model in AMB territory.

Three main objectives:

1. Re industrialize territory

2. Reduce unemployment with high quality occupation

3. Improve model of support services for companies


OBJECTIVES AND WORK PLANS AMB IN FIGURES


Improvement of perception and companies support service model Local companies identify as main problems in our territory the low transparency and difficulties in administrative procedures. On the other hand, there are lots of resources and services at companies disposal that are not known and are not used as much as they could. We must develop tools to improve transparency regarding procedures, services and resources offered from Administration to companies.

AMB IN FIGURES



Main objectives Industrial repopulation / reindustrialization / unemployment reduction AMB is a pile of very different economic and social realities More crisis resistance = high quality industrial economies. AMB towns have tradition and a big industrial infrastructure. Barcelona is a great trade, its necessary to take advantage of it to reindustrialize AMB territory and to use it so that the whole territory makes the most of its force.

Priority objective Unemployment reduction, creation of high quality occupation.

PROGRAM FRIENDLY FOR BUSINESS Basic outline of program Friendly for Business

INNOVATION AND KNOWLEDGE

TECHNOLOGICAL TRANSFER

30 MILLION REAL ESTATE INVERSION

PLAN

URBAN DIRECTOR PLAN (PDU)

TECHNOLOGICAL AND INDUSTRIAL FABRIC

KNOWLEDGE - GENERATE

COOPERATION AND SYNERGIES BETWEEN

COMPANIES

INTEGRATION SERVICES WEB

INDUSTRIAL UNITS AND SERVICES

SEARCH ENGINE

DATABASE OF ECONOMIC

DEVELOPMENT

BUILD INTEREST FROM BUSINESS OWNERS,

INVESTORS AND IMPROVE THE

COMMUNICATION AND SERVICES FOR ALREADY LOCATED

COMPANIES

COMPANIES SUPPORT MODEL

ENQUIRY SERVICE AND SUPPORTTO

TAKING DECISIONS

COMPANY LANDNG SERVICE

LOCAL OAEs

Internet positioning

PROMOTION AND TERRITORY SERVICES AT A NATIONAL AND

INTERNATIONAL LEVEL DATA ANALYSIS

BUSINESS INTELLIGENCE

AMB IN FIGURES



COMPANIES SUPPORT MODEL

Thank you for your attention

FRIENDLY FOR BUSINESS

CONCEPTUAL FRAMEWORK OF THE WORKING MODEL: Investors and companys service model

AMB IN FIGURES



Inve

sto

rs

OA

Es

serv

ice

s

etc.

..

OTHERS

Barcelona Activa Growth Centre

SEO

T1 T2 T3 T4

-Data Resource Center -Mobile World Capital

Showroom: -BBDD -Videos.

WEB

Town 1 Town 2 Town 3

35 towns

35 interlocutors

Information systems

SERVICES AND PROCESSES

Age

nts

B

CN

Me

tro

po

litan

a

LOCAL CENTERS OF COMPANYS

SERVICES PROCESSES OAEs

PROCESSES TECHNICAL

OFFICES

ETRAM URBAN PLANNING

ENVIRONMENT

LICENSES

Information systems

LANDING

Town 1 Town 2 Town 3 Town 35

FUE

SERVICE TYPE 2

SERVICE TYPE 3

PAE

presentation of the economic promotion model in barcelona by jordi laora

Investor Relations