presentation of enterprise resource management

7/31/2019 Presentation of Enterprise Resource Management

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PRESENTATION OF ENTERPRISE RESOURCE

MANAGEMENT

MICROSOFT AND DELL: THE WWW IS

ANYTHING BUTBUSINESS AS USUAL

BOOK NAME: MANAGEMENT INFORMAATION

SYSTEMS

AUTHORS NAME: JAMES A OBRIEN

GEORGE M MARAK

SEVENTH EDITION

ByKhushbu Rajpuria

11BSP1433Sec G


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INTRODUCTION

Microsoft .com attracts 8 million unique visitors aday and usually handles 40000 to 50000 request persecond. During pick hour it can be doubled.

Its usually fourth busiest site on the internet afterYahoo, Microsofts own MSN, and America onlineaccording to closely watched Jupiter Media MatrixSurvey.

It is used by anyone from consumer struggling to

upgrade to Window XP. Each day billion of people log on to learn about

software features, get technical support, anddownload patches and drivers-in 35 language.


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Cont..

This part hasnt changed much in last half decade,say general manager Tim Sinclair, who is runningMicrosoft.com since 1966.

Sinclairs Development team spends a third of itstime building community features forMicrosoft.com-interactive webcast, news group, anonline chat, forums that the company says canbetter explain its software and even influencedproduct design.

I can concentrate on supporting this customers tocustomers interactions, he says . we can learnabout which product features are working and whicharent.


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Cont

Microsoft is also adding interactive features tohelp it tailor upcoming products based on inputfrom influential customers.

For instance, the company sometimeshandpicks users of its software to participate inWebcasts in which audience members can posequestions to the presenter during a live program,and Microsoft can poll viewers on which product

features they like most. Its generally better to have one hundred of

right people than thousands you dont know,Sinclair says.


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Cont

Using the web for life feedback put new technical demandson Microsoft developers. News reader software include aninterface that resembles a PC app

For example. Developer have to do more sophisticated

usability testing. And the architecture of Microsofts Webpages is changing to cache more data locally on userscomputers for better performance. Microsoft is also makingbetter use of XML for storing and pulling data so a user canfind the most popular discussion threads without combingthrough a long index; adding drug-and-drop features to its

Web pages for more intuitive navigation; and separatingsets of features so a users Web browser doesnt have toredraw an entire page every time the user follows a link.


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Cont..

As Dell grew rapidly through the 90s, it built up lot of staticWeb pages, many of them country-specific. So adding anew product require IT staff to cut and paste XML data intosites for each of those 80 plus countries.

The way it worked before was, every night wed run codeto fit what sales wanted to push the next day , says onlinedevelopment director Ahmed Mahmoud. The Octoberrelaunch combined with the e-commerce consolidation willlet IT staff update information about a product featureonce, so its available worldwide at the same time. Thenregional managers can focus on adding local languages oroffering promos tied to the marketing nuances of theircountry, rather than on building products detail fromscratch.


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Cont

Its just the kind of customization andefficiency that have always been talked aboutfor the web, but proven far more elusive.Unlike many web promises, this look like theyear the best websites will deliver on them.


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Q1. What is the primary driver behind

the Web upgrade activities ofMicrosoft and Dell? The main driver of Microsoft and Dell is its different users

and different applications. Each day million of people logon to learn about different software features, get differenttechnical support and download patches and drivers-in 35

languages. This particular thing hasnt change since 1930said by Tim Sinclair the general manager of the company.Sinclair development team spend third of its time buildingcommunity. Different features of Microsoft like interactiveweb-casts newsgroup and online chat can better explain itssoftware and can also influence product design. It can

better work by customer-to-customer interaction. For Dellit was its increased sell, increase in revenue, relaunch ofdifferent product.


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Q2. What is the business value

ofMicrosofts

Web-based, livefeedback program? There are different business values or featuresof Microsofts Web which can be viewed in thefollowing way:-

Microsoft is adding interactive features to help ittailor upcoming products on the base of inputprovided by different customer. For eg. Thecompany sometime ask its user to participate inwebcasts in which audience can ask questions

from the presenter during live project. And bythis Microsoft know which product featurepeople like most.


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Cont

Using the web for live feedback put new technical demandon Microsofts developers. Newsreader includes aninterface that resembles a PC app, for exp. Developers hasto do more sophisticated testing. And architecture of

Microsoft web page is changing to cache more data onusers for better performance of computer.

It is also making heavy use of XLM for storing and pullingdata, so uses can find most popular discussion.

Adding drug-and-drop feature to its web page for moreintuitive navigation and separating sets of features so auser s web browser doesnt have to redrew an entire pageevery time they use a following link.


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Q3. What lesson on developing

successfule-commerce projectscan be gained from the

information in this case?

Before telling about the developments in E-commerce I would like to let you know basicdefinition of e-commerce. What we understand by

this particular word. E-commerce is more than justbuying and selling products online. Instead, itencompasses the entire online process ofdeveloping, marketing, selling, delivering, servicingand paying for products and services online with the

support of worldwide network of business partner. Now comes the point of development in e-

commerce which could be done following differentpoint.


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Cont..

Now comes the point of development in e-commerce which couldbe done following different point:-

In general life we basically see most of the people prefer offlineshopping compare to on line shopping, even its takes more time.It would be because some peoples are not much aware or theymay not get much collection of goods they want to bye, and evenwe can say they are unable to identify the materials anyparticular products which become easier in case offline shopping.So at the very beginning it need to attract more and morecustomers. Think how to increase sale by adopting various toolsand technique. Keep an interactive session with differentpeople and customers so that they can understand what peopleactually want. Creating more and more webpage so that moreand more country state and people could be beneficial fro thisparticular thing.


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Learning

For the survival of any business awareness of people is themain thing, because total flow of any business depends onis customers and people work or visiting each and everyday. People are the main strength for the survival of any

business. Suppose if the company has every thing good init say proper manage, proper labor, machines of latesttechnology, goods and services of high quality but lesscustomer then it wont be able to survive in market for longtime.

What we produce or sell is basically for customer so we

need to understand people in better way which can be doneby keeping interactive session with people asking themwhich product feature they like, taking continuousfeedback from them so that company can develp.


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Cont..

How much time need to be spend in a particulartask to make it more effective. Identifying whichproduct feature are working well and which arenot.

To attract world at large need to redesign orrelaunch a particular product so that people canuse it in different and effective way.

Organizational goal can be achieved by

increasing its sale and profit. How to reduce expenses and increase revenue

by effectively working in an organization.

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