presentation of cadbury
DESCRIPTION
TRANSCRIPT
![Page 1: Presentation of cadbury](https://reader034.vdocuments.us/reader034/viewer/2022050807/5461ac44af79595d448b5bf9/html5/thumbnails/1.jpg)
PRESENTED BY
Abdullah Karim
B.com 1st Semester
![Page 2: Presentation of cadbury](https://reader034.vdocuments.us/reader034/viewer/2022050807/5461ac44af79595d448b5bf9/html5/thumbnails/2.jpg)
PRESENTING BY
Assigned By
Sir Essa Karim
Abdullah Karim
![Page 3: Presentation of cadbury](https://reader034.vdocuments.us/reader034/viewer/2022050807/5461ac44af79595d448b5bf9/html5/thumbnails/3.jpg)
![Page 4: Presentation of cadbury](https://reader034.vdocuments.us/reader034/viewer/2022050807/5461ac44af79595d448b5bf9/html5/thumbnails/4.jpg)
INTRODUCTION OF
CADBURY
![Page 5: Presentation of cadbury](https://reader034.vdocuments.us/reader034/viewer/2022050807/5461ac44af79595d448b5bf9/html5/thumbnails/5.jpg)
INTRODUCTION OF CADBURY
• Cadbury's as we know it today started from humble beginnings in Bull Street, Birmingham. A shop was opened by John Cadbury in 1824
• It did not start as a confectionery shop but sold tea and coffee and home made drinking chocolate which he made himself for his customers.
• In 1853, Cadbury became the confectioner to the British Crown.
• In 1860, The two sons of Cadbury,, Richard and George took command and expand it further.
• Today Cadbury operate Globally
John Cadbury
![Page 6: Presentation of cadbury](https://reader034.vdocuments.us/reader034/viewer/2022050807/5461ac44af79595d448b5bf9/html5/thumbnails/6.jpg)
Cadbury• Cadbury is a British
confectionary company
• Headquarters in Uxbridge, England.
• The oldest and largest family-run businesses in the world
• In 1969, it merged with Schweppes Limited
• Today it is the Third leading producer of soft drinks and fourth leading confectionery manufacturer in the World.
![Page 7: Presentation of cadbury](https://reader034.vdocuments.us/reader034/viewer/2022050807/5461ac44af79595d448b5bf9/html5/thumbnails/7.jpg)
Objectives of Cadbury
• To make lots of chocolate.
• Improve the quality of their chocolates.
• To Survive in the market.
• Have loads of stores worldwide to be an ongoing company.
![Page 8: Presentation of cadbury](https://reader034.vdocuments.us/reader034/viewer/2022050807/5461ac44af79595d448b5bf9/html5/thumbnails/8.jpg)
• Achieve revenue growth of 20% per year
• Increase earnings by 15% annually
• Increase dividends per share by 7% per year • Increase net profit margins 8% to 4%
![Page 9: Presentation of cadbury](https://reader034.vdocuments.us/reader034/viewer/2022050807/5461ac44af79595d448b5bf9/html5/thumbnails/9.jpg)
MARKETING DEPARTMENT
![Page 10: Presentation of cadbury](https://reader034.vdocuments.us/reader034/viewer/2022050807/5461ac44af79595d448b5bf9/html5/thumbnails/10.jpg)
• Marketing activities and strategies result in making Marketing activities and strategies result in making products available that satisfy customers.products available that satisfy customers.
• Focus on what the customer wants is essential to Focus on what the customer wants is essential to successful marketing efforts. This customer-successful marketing efforts. This customer-orientation must also be balanced with the company's orientation must also be balanced with the company's objective of maintaining a profitable volume of sales in objective of maintaining a profitable volume of sales in order for the company to continue to do business.order for the company to continue to do business.
• Providing the features and quality customers want is Providing the features and quality customers want is a critical first step in marketing and is important for a critical first step in marketing and is important for CS, so that the marketing department can meet the CS, so that the marketing department can meet the objectives of Cadbury. objectives of Cadbury.
![Page 11: Presentation of cadbury](https://reader034.vdocuments.us/reader034/viewer/2022050807/5461ac44af79595d448b5bf9/html5/thumbnails/11.jpg)
PRODUCTS PRODUCTS OFOF
CADBURYCADBURY
![Page 12: Presentation of cadbury](https://reader034.vdocuments.us/reader034/viewer/2022050807/5461ac44af79595d448b5bf9/html5/thumbnails/12.jpg)
BOURNVILLE
The old classic dark chocolate .
CADBURY CHOMP
Cadbury Chomp is a delicious caramel treat wrapped in milk chocolate.
CADBURY DAIRY MILK
Cadbury Dairy Milk with not just a glass and a half of fresh milk from the British isles, but with Fairtrade Ghanaian cocoa beans too!!
CADBURY WISPA
The velvety-textured milk chocolate .
![Page 13: Presentation of cadbury](https://reader034.vdocuments.us/reader034/viewer/2022050807/5461ac44af79595d448b5bf9/html5/thumbnails/13.jpg)
cakes and biscuitsCADBURY CELEBRATION CAKE WITH BUTTONS
CADBURY DIGESTIVE BISCUITS
CADBURY CAKE BARS
CADBURY MINI ROLLS
CADBURY FINGERS
CADBURY CAKE FUDGE BITES
CADBURY HALF COATED MINI ANIMAL BISCUITS
![Page 14: Presentation of cadbury](https://reader034.vdocuments.us/reader034/viewer/2022050807/5461ac44af79595d448b5bf9/html5/thumbnails/14.jpg)
BOXES, BAGS AND TINSCADBURY
HEROES
CADBURY MILK TRAY
CADBURY DAIRY MILK TASTERS
CADBURY BUTTONS
CADBURY KOKO
![Page 15: Presentation of cadbury](https://reader034.vdocuments.us/reader034/viewer/2022050807/5461ac44af79595d448b5bf9/html5/thumbnails/15.jpg)
DRINKSCADBURY HOT CHOC CHUNKS
CADBURY HIGHLIGHTS
CADBURY DRINKING CHOCOLATE
CADBURY HOT CHOCOLATE INSTANT
BOURNVILLE COCOA
![Page 16: Presentation of cadbury](https://reader034.vdocuments.us/reader034/viewer/2022050807/5461ac44af79595d448b5bf9/html5/thumbnails/16.jpg)
ICECREAM AND DESSERTSFLAKE 99
CONE
CDM STICK
CADBURY TWIN POTS FLAKE
CADBURY CHOCOLATE TRIFLE
CADBURY CHOCOLATE MOUSSE
![Page 17: Presentation of cadbury](https://reader034.vdocuments.us/reader034/viewer/2022050807/5461ac44af79595d448b5bf9/html5/thumbnails/17.jpg)
Latest product of Cadbury
CADBURY DAIRY MILK BUBBLYCADBURY DAIRY MILK BUBBLY
![Page 18: Presentation of cadbury](https://reader034.vdocuments.us/reader034/viewer/2022050807/5461ac44af79595d448b5bf9/html5/thumbnails/18.jpg)
WHOLESELLER RETAILER
CDM ARE SOLD DIRECTLY TO WHOLESELLER AND RETAILERS.
CADBURY'S DISTRIBUTION NETWORK USED TO ENCOMPASSES
2100 DISTRIBUTORS AND 450,000 RETAILERS.
![Page 19: Presentation of cadbury](https://reader034.vdocuments.us/reader034/viewer/2022050807/5461ac44af79595d448b5bf9/html5/thumbnails/19.jpg)
PROMOTION
![Page 20: Presentation of cadbury](https://reader034.vdocuments.us/reader034/viewer/2022050807/5461ac44af79595d448b5bf9/html5/thumbnails/20.jpg)
![Page 21: Presentation of cadbury](https://reader034.vdocuments.us/reader034/viewer/2022050807/5461ac44af79595d448b5bf9/html5/thumbnails/21.jpg)
![Page 22: Presentation of cadbury](https://reader034.vdocuments.us/reader034/viewer/2022050807/5461ac44af79595d448b5bf9/html5/thumbnails/22.jpg)
![Page 23: Presentation of cadbury](https://reader034.vdocuments.us/reader034/viewer/2022050807/5461ac44af79595d448b5bf9/html5/thumbnails/23.jpg)
![Page 24: Presentation of cadbury](https://reader034.vdocuments.us/reader034/viewer/2022050807/5461ac44af79595d448b5bf9/html5/thumbnails/24.jpg)
THE BIG ‘B’ FACTOR
![Page 25: Presentation of cadbury](https://reader034.vdocuments.us/reader034/viewer/2022050807/5461ac44af79595d448b5bf9/html5/thumbnails/25.jpg)
COMPETITORSCOMPETITORSOFOF
CADBURYCADBURY
![Page 26: Presentation of cadbury](https://reader034.vdocuments.us/reader034/viewer/2022050807/5461ac44af79595d448b5bf9/html5/thumbnails/26.jpg)
Within Chocolate, it's interesting that Cadbury is a very small player outshone by
Nestle, M&M Mars (now called Masterfoods)and
Hershey.
Cadbury is a distant 4th. But, in Canada & Europe, Cadbury is a huge player - This is because Cadbury Schweppes is British based and hence has a much larger presence in Europe, Canada & Australia.
![Page 27: Presentation of cadbury](https://reader034.vdocuments.us/reader034/viewer/2022050807/5461ac44af79595d448b5bf9/html5/thumbnails/27.jpg)
COMPETITORS
![Page 28: Presentation of cadbury](https://reader034.vdocuments.us/reader034/viewer/2022050807/5461ac44af79595d448b5bf9/html5/thumbnails/28.jpg)
COMPETITORS
![Page 29: Presentation of cadbury](https://reader034.vdocuments.us/reader034/viewer/2022050807/5461ac44af79595d448b5bf9/html5/thumbnails/29.jpg)
Awards won by Cadbury for its Performance & Quality
Cadbury Schweppes was awarded Business in the Community's Jubilee Award
GOLD award for the "Best Insights and Strategic Thinking"
Brammer Energy & Environmental Improvement Award , 2009
Cadbury's Gorilla Among D&AD Winners, 2008
![Page 30: Presentation of cadbury](https://reader034.vdocuments.us/reader034/viewer/2022050807/5461ac44af79595d448b5bf9/html5/thumbnails/30.jpg)
THANK YOU
![Page 31: Presentation of cadbury](https://reader034.vdocuments.us/reader034/viewer/2022050807/5461ac44af79595d448b5bf9/html5/thumbnails/31.jpg)